It's time to finally wrap up this Gears of War: E-Day review, having now been able to grab a significant chunk of time in the multiplayer Siege mode.

For the review build, Gears of War: E-Day's new PvE multiplayer Siege mode was disabled. It felt odd to me to score a game I hadn't fully experienced as I and many others likely intended to play it. As such, this had previously been a review in progress. But now I'm ready to put a final say on proceedings.

Gears of War: E-Day is something of an important game for Xbox. It carries the flag for Microsoft's return to exclusive Xbox Series X|S games, and likely has some oversized pressure upon it to deliver. We're not here to review that aspect of the product, though — only what is here sitting in front of me.

Even upon reflection, my feelings on the campaign are a bit mixed. Thankfully, Gears of War: E-Day is a multi-faceted game, and Siege mode is an undeniably fun and genuinely well-considered evolution on the Horde-style gameplay, vastly elevating the overall package.

Gears of War: E-Day has some of the most stunning visuals I've ever seen committed to the medium, with absolutely immaculate lighting treatment, immense and meticulous city detailing, and gorgeous character work. The gunplay is also fantastic, smoothing off some of the series' rough edges with boosted mobility, without sacrificing the Gears feel.

But the overall campaign gameplay structure does the overall game a pretty sizeable disservice in my view, preventing it from reaching its full potential. Thankfully, Siege provides a satisfying canvas for future play, and the problems are by no means unfixable. Let's get into it.

Gears of War: E-Day review — Story, Art, and Tech

Gears of War: E-Day takes place over a decade before Gears of War 1, offering us a front-row seat to the brutal and genocidal opening to the Locust's attack on humanity.

The city of Kalona serves as ground zero for that invasion. Kalona is known as a city of science and technological progress, and was instrumental in developing the COG's weapons tech and industrial war economy during the civil war against the UIR. E-Day takes place six weeks after the UIR surrenders, and Dominic Santiago and Marcus Fenix are picking up the pieces and mourning lost friends and family.

The character work on offer in E-Day is absolutely top-shelf. The trauma of loss and the shock of the Locust invasion comes through incredibly well in every single aspect of the game's delivery. The cityscape is immaculately detailed, with interiors fully rendered with a lived-in feel, complemented by some of the best lighting I've ever seen in a video game.

I wish Gears of War: E-Day ran better on my Xbox Ally X, but it's hard to expect such a visually rich game to perform well on every potentially niche device. On its main platforms, namely Xbox Series X|S and compatible desktop PCs, Gears: E-Day absolutely sings. Make no mistake, Gears of War: E-Day is at the absolute apex of Unreal Engine technological prowess, and the game deserves awards on that basis alone, most likely.

Rendering the city in so much detail really helps serve the story. Gears of War's more recent games take place in a ruined world, where the Locust have effectively already won and decimated humanity and most of its cities. For E-Day, The Coalition had to show a city that was still thriving and populated, and the horrors therein.

From the very first cutscene, The Coalition pulls no punches: this is a horror story, a war story, and a tale of survival and desperation. The COG army is decimated and blindsided, besieged by an unknown threat that they immediately underestimate as monsters without a plan, only to discover later just how smart and organized the Locust actually are.

Civilian NPCs litter the city, sometimes fleeing, sometimes in dismembered puddles on the ground. The reactions from the characters and their development throughout the game really help to elevate that sense of loss and fear — they're not the battle-hardened survivors of the original Gears trilogy. They're young, war-weary from fighting the UIR, and in some cases wholly traumatized already.

I don't want to give too much away about the story, but this very much felt like the first game in a new planned trilogy ... there were aspects of the delivery that suffered as a result. Some plot threads felt designed to be resolved in future games (or DLC?), leaving me wanting somewhat. But the fact that I am eager to learn more about this Emergence Day story arc is probably a plus. It would be far worse if I didn't care, and I find myself caring a lot about the new characters, their struggles, their past lives, and what will ultimately end up happening to them ... given that some clearly aren't present in future installments.

Gears of War: E-Day's setting, visuals, and story delivery represent its best aspects. The game's performance on Xbox Series X is top-tier, with slowdown only occurring during some particularly heavy sequences towards the end. I didn't experience a single crash, and it's great to see a modern game offer split-screen co-op in the modern age as an option.

The new characters are interesting and engaging, and finding out new layers of existing characters is also rewarding as a long-time fan. I think Gears of War: E-Day could've benefitted from leaning more into civilian-oriented side stories potentially ... but as I'm going to explain in the gameplay section, Gears of War: E-Day's campaign is let down a fair bit by its gameplay structure all up.

Gears of War: E-Day review — Campaign Gameplay

Let's get the good stuff out of the way first: this is still very much Gears of War. Everything you've loved previously about Gears is still here, and in most cases, elevated to the 11th degree.

E-Day boosts the player character's mobility by a huge amount. Sprint is now more instantaneous and on the left stick like a standard modern shooter. Cover is far more dynamic than it was previously, with the ability to take cover in lower spaces than before, making environments feel more varied and natural. You can now also climb and vault, allowing The Coalition to build on the game's verticality. Given that Kalona is a city-state with large buildings and urban environments, having these features serves the game incredibly well.

The gunplay is also very polished. Chainsaw-ing dudes in half is more rewarding than ever, with almost embarrassingly satisfying sound treatment and chunky gore physics. Watching a severed torso flip onto the floor never gets old.

There's a variety of new weapons which are also instant classics. The Locust have been scavenging the battlefields of the Pendulum wars, adapting old UIR guns with horrifyingly inhumane enhancements. As such, that satisfying M1 Garand "ping" returns from the UIR Markza, repurposed into the axe-hilted Locust Breechshot rifle, for example.

The gunplay lets itself down a bit when it comes to fighting some of the game's bigger enemies, though. Drones, wretches, and some of the earlier enemies are by far the most satisfying to fight, reacting to your bullets and even having destructible armor that makes combat feel more dynamic and modern. I'm not sure why The Coalition didn't extend this gameplay style to some of its bigger enemies, which is where I would argue it'd be far more crucial.

Indeed, in Act 1, Gears of War: E-Day starts so strongly, and I was sitting there wondering if this was going to end up being the best game Xbox ever shipped, but over time, that feeling began to unravel.

Reavers, Brumaks, and other larger enemies barely react at all to gunfire, making them feel like robots or bullet sponges — something Gears 4 was heavily criticized for. You end up just watching the enemy's health bar in some cases for at least some semblance of reactivity, instead of the visuals The Coalition's art team painstakingly worked towards. Towards the end of the game, these types of enemies become more common too, robbing the game of some of its dynamism.

Another irritating aspect of Gears of War: E-Day pertains to its open-but-not-actually-open world design, which to me smacks of rushed or changing game design priorities throughout development.

Kalona is a fully realized 3D city, with a huge variety of urban exterior and interior locations. It's a great canvas that The Coalition can build upon when designing future content, potentially both for Siege and Versus mode. The problem is, it doesn't lend itself particularly well to the campaign mode.

Gears of War: E-Day starts incredibly strongly, with a linear cinematic segment that really sets the tone for the game. Then, it opens up into this odd semi-open world structure that seemed interesting in previews, but in practice, it doesn't really reach further than the glimpses we got over the summer.

There's a map that offers the illusion of large explorable spaces, but in practice, all the segments are very linear. Even the side objectives take place in a structured way, undermining the need or desire to really explore. It felt like The Coalition tried to shoehorn in more reasons to explore by spreading weapon mods and collectibles around, but I just found this aspect of the game to be irritating and pace-breaking.

There's dozens upon dozens of weapon mods to find in the field, but half the time it'll be for weapons you don't really want to use. The game pings you with an annoying pop-up every few seconds saying "hardcase nearby," which just served as a distraction given that the reward was mostly just junk items. Even the collectibles were annoying to find, given that you had to jump through several menus then go manually searching for the item you just found from a huge list. There were more mods to find than there was gameplay canvas upon which to place them ... E-Day really would've benefitted from some kind of vendor system instead here, allowing you to buy mods at your leisure, rather than feeling forced into boring hide-and-seek gameplay every 3 minutes.

These might seem like minor gripes, but given that there's not much else "new" here on offer across the general Gears formula, they stand out a bit like a sore thumb.

It doesn't help that, as a result of the game's structure, you end up revisiting the same locations multiple times as part of the story, which felt anticlimactic and choring, particularly towards the end of the game.

The campaign does have some incredibly epic, cinematic, and deeply emotional moments — don't get me wrong. There are some fantastic sequences spread throughout the game, showcasing Emergence in all of its reptilian, subterranean horror. I just wish they'd doubled up on these moments instead of trying this odd "open" world experiment, which seems ill-conceived and poorly executed, with features that detract rather than elevate the overall experience.

Gears of War: E-Day review — Siege Mode

Let me preface this by saying I've never been a big fan of Gears' brand of PvP combat, and you might want to look elsewhere for a take on that. Instead, my preference for Gears multiplayer has always fallen to its Horde mode, which has taken on a whole new life in E-Day.

Siege Mode takes twelve players split into teams of four, and drops them into a portion of Kalona's devastated township. Here, you take on the role of one of the Gears during E-Day in progress, tackling side objectives, battling waves of enemies, setting up killzones, and grinding upgrades. This is where some aspects of the campaign's "open world" gameplay really shines through in ways that it didn't when there was a cinematic story to tell on top of it all.

The new mobility gives Siege maps a great deal of verticality and strategical elements. Four character classes offer some soft class roles, with snipers lending cover while medics revive fallen players. As you progress, you can hybridize a bit, equipping your medic with a sniper rifle for example from the outset, while still maintaining access to your "ultimate" ability kit items that can change the tide of battle for your squad.

It's impressive how well Gears of War: E-Day's multiplayer maps work in practice, they're incredibly large and have a lot going on simultaneously across the play space, giving it a sense of frantic urgency. As you're completing your missions, you may cross paths with another squad as is often the case in the campaign, leading to epic and emergent gameplay moments.

Invasion events spawn huge bosses like Brumaks and Corpsers, charging all 12 players to come together to bring them down. My complaint about them feeling a bit "spongey" persists here, but it's far more exciting tackling these towering behemoths in a big multiplayer setting, all while getting swarmed by lesser enemies like wretches and drones.

There's some mild and quite forgiving extraction gameplay here too. Side objectives and invasion events reward you with parts to upgrade your weapons and classes. If your squad fails to complete your mission for whatever reason, you will lose those weapon parts. Siege does give you a lot of leeway to avoid failure, though, even on the higher difficulties, detracting from the sense of urgency a bit.

I think The Coalition could've done a bit more to enhance the "emergent" gameplay moments and social interaction aspects. There are no emotes for example, which feels odd. Siege clearly takes some inspiration from Helldivers 2, but omits some of its more interactive and engaging innovations, which is a shame. But hey, it's all potential things to include in future seasons and updates, maybe?

We're not reviewing the future though, we're reviewing the now. And the now of Siege mode is already fantastic. Getting a capable squad together and putting yourself through the meat grinder is a ton of fun. Setting up batteries of mortar sentries and watching them rain down shells like an explosive hailstorm is endlessly satisfying. The potential here is clear and exciting.

What The Coalition has built here is as technically impressive as it is infectious. If the update cadence is solid, I can see me sticking with Gears of War: E-Day's Siege Mode remaining in my multiplayer rotation for some time.

Gears of War: E-Day review — Conclusion

I thoroughly enjoyed Gears of War: E-Day overall, and am already enjoying my second playthrough on a higher difficulty, but I would be lying if I said the game didn't have large campaign issues — particularly given how easily avoided many of them could've been.

Kalona is an immaculate canvas ripe for telling epic stories. The new, horror-laden tone is absolutely the right direction for Gears of War: E-Day. The existential dread oozes throughout every character delivery, and the city design is among the best the medium has ever seen.

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The gameplay structure placed on top of the campaign becomes the problem. It could've used a lot more iteration and forethought. It felt a bit like E-Day was originally intended to be some form of open-world, but at some point, they retreated, leaving it feeling disjointed. The "open world" aspects work far better in Gears of War: E-Day's siege mode, where side objectives, upgrades, and mission rewards actually feed a far more satisfying upgrade loop. In the campaign, they feel a bit more like irritants and roadbumps.

If I were to score the game based on the campaign alone, I'd probably give it an 8/10 overall — it's still incredibly fun, and the downsides are frustrating but not game-breaking. Siege mode elevates the overall package to a 9/10 for me. What doesn't work as well in the Campaign works incredibly well in Siege, and the potential for its future is quite clear.

The Coalition could probably do a little more to think outside of the box to stave off franchise fatigue and defy expectations, but the consistency of this franchise feels like coming home every time — which certainly has its own merits in today's times.

Long may Gears live.

Gears of War: E-Day launched October 6, 2026, exclusively on Xbox Series X|S on console with Xbox Play Anywhere for PC, it's also on Steam and Xbox Game Pass.

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Microsoft has been responsible for some pretty compelling innovations in the gaming space over the years, from everything including DirectX in decades past to more recent stuff like Xbox's disc-to-digital program or Xbox backwards compatibility on console and now Windows PC. Microsoft is now formalizing a team dedicated to exploring these unique and potentially transformative features.

Dubbed "Xbox Labs," Microsoft is formalizing the team that will research and work on new technologies across its gaming stack. The team there will work on new compatibility layers, such as bringing Xbox games to Apple silicon and WebGL, while also exploring the rise of reverse-engineered AI mods and games such as the recent 128-player Halo title that went viral a few weeks ago.

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Microsoft, like many in the gaming industry, are wondering about how to reach more users. Xbox announced "XP" recently, designed to bring more of its franchises into the real world via marketing collabs, merchandising, and even theme parks. Microsoft has also been putting its biggest franchises onto PlayStation as it seeks more users therein, and also pushing Xbox Cloud Gaming as an option for those who don't want the upfront cost of buying a console.

Microsoft has struggled to maintain pace with the growth of the PlayStation 5, Nintendo Switch platform, or Steam on PC, but made a sprint of acquisitions in a bet to at least sell games on those platforms. Titles like Call of Duty, Minecraft, and Forza Horizon are dominant off Xbox, but the decline of Xbox as a platform has been painful for fans to watch.

Incoming Xbox CEO Asha Sharma is charged with reviving Xbox's fortunes in this space. There's been a lot of promises to fans, including returning to exclusive games (starting with Gears of War: E-Day), and doubling down on new updates for Xbox Series X|S consoles, which recently included the addition of Mythic completion achievements. However, it has come at the cost of thousands of Xbox job losses via redundancies and divestitures, leaving a vast trail of disrupted lives in its wake.

Sharma noted in a town hall meeting with Xbox staff last week that it can't rely on past wins as it seeks to shape the future. AI and other technologies are rapidly disrupting what gaming will actually be in the next decade, as attention and access gets disrupted by AI-borne RAMpocalypse. The content cadence is likely to vastly saturate the addressable audience too, leading to a dilution in attention and spend.

In my view, it's pretty clear Sharma is right that technological platform innovation is absolutely necessary to navigate this "new world" being foisted upon us (by, well ... Microsoft itself), but it remains unclear when Xbox Labs' first innovations will materialize for users or developers. For those interested, a bit more "wait and see" is likely on the menu.

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I grew up a SEGA and Sony kid, at least until XBOX started tempting me with exclusives. I didn't make any of my own money until the XBOX 360 era, but when I did, one studio had the killer apps in my eyes: Remedy Entertainment.

During the OG XBOX era, I split my gaming between a PlayStation 2 and the family PC, which was chiefly used to play Max Payne.

Its slow-motion, John Woo-esque gunfighting gameplay landed at the perfect time; I was already obsessed with The Matrix, after all.

Obsessively playing Remedy's noir shooter while dipping my toes into the PC modding scene convinced me that Remedy were icons.

Indeed, I held them in the same regard as Rockstar Games and Valve, as gaming stalwarts that could seemingly do no wrong, especially after Max Payne 2 delivered everything I had hoped. For their next adventure, I'd need Microsoft's new console, so I started saving my money.

XBOX 360 — Alan Wake

Mechanically, Alan Wake isn't much different from Max Payne. It's a third-person shooter with a strong narrative focus, pushing me toward cutscenes and literal story scraps as I unravel a mystery of light vs. darkness. Enemies creep out of the shadows, totally invulnerable until I burn away their armor with a flashlight, flare, or whatever other luminous weapons I have on hand.

It started as a more open-world game, but the clever twist on the otherwise familiar run-and-gun mechanics drew me in. I didn't even mind giving up the slow-motion 'Bullet Time' feature that defined Max Payne, because it still lingered in Alan Wake's gameplay loop, showing up in well-timed dodges. This time, Remedy's writing was less clichéd and more sincere — I wanted more.

Of course, I had plenty of other games on the XBOX 360 to tide me over, including Grand Theft Auto IV and Gears of War, so I wasn't bereft of choice after buying into this iconic console. Besides, Alan Wake's American Nightmare arrived soon after as the game's largest DLC expansion, but we wouldn't see a true sequel for another couple of generations.

XBOX One — Quantum Break

Would another time-bending action shooter convince me to buy into Microsoft's latest console? It did, and I went all in on its unified platform with the XBOX One, a Nokia Lumia 735 running Windows 10 Mobile, and, of course, a Windows 10 PC. I even bought the console's official digital TV tuner, fully adopting the all-in-one media pitch, though I'd never get my hands on the promised DVR feature.

And what better game to start with than Quantum Break with its live-action cinematics, cut like a TV mini-series? It certainly had some interesting combat mechanics that let me completely freeze time in isolated bubbles, but it felt more like a treat for the eyes. Visually, the game was (and still is) incredible.

If Alan Wake were a Stephen King novel blended with David Lynch's Twin Peaks sensibilities, then Quantum Break is more like Tenet's time-twisting motif wrapped around the gratuitous slow-motion bullet barrages of The Matrix. It's still easy to recommend, with Remedy's refined storytelling DNA on full display, and it can be beaten in a single weekend if you have the time.

XBOX Series X — Alan Wake 2

Thirteen years after the first game, I finally had the Alan Wake sequel within reach, and I wanted to savor every moment. This is the game that not only convinced me to pick up the XBOX Series X console, but also a 4K OLED TV with HDR and all the other trimmings. It annihilated my savings, but it was worth it in the long run, since my wife and I play on this console almost daily.

Alan Wake 2 had some launch bugs, but they were soon cleaned up, and it didn't tarnish my view of this brilliant sequel. It's Remedy in top gear, running at maximum speed with a twisting story, gorgeous visuals, and layers upon layers of references and outright fan service. I loved almost every minute.

There are some sudden stops, like a playable representation of the co-protagonist's "Mind Place" that had me connecting yarns to various photographs and clue scraps. It betters the story, but ultimately, I always wish I could speed past some of this part when I replay the game. Nevertheless, it's one of the best games I've ever played, and I easily forgave its missteps. Don't miss out.

Project Helix — Will there be another killer app?

Microsoft's plans for a follow-up console fall under the 'Project Helix' codename as an "XBOX-PC hybrid", with no set release date. Game studios might expect to receive developer-centric hardware sometime in 2027, but for now, the company is simply encouraging those devs to keep "developing for Xbox on PC". You know, I'd be more excited if it weren't for the ongoing memory shortage crisis.

Remedy announced a 'Max Payne 1 & 2 Remake' in 2022, and I haven't heard much about it since then. It's a partner project with Rockstar Games, and Take-Two still owns the series IP, making it the most mysterious project that I've ever felt this excited for. If this silence continues, it might just launch on Project Helix, but will it be unique (or exclusive) enough to keep me from playing it on PC?

It's almost impossible to predict, but I'd rather be an optimist when I can. With any luck, RAM and storage production costs will gradually return to more reasonable levels over the next year, which could kick-start an exciting lead-up to the reveal of whatever Project Helix calls itself. What kinds of games do you hope to see in the next generation of XBOX?

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Gears of War: E-Day is seemingly still full of surprises, and according to the latest Xbox US store data, the game is flying off (digital) shelves. It has secured the number one spot, overtaking titles like Minecraft Dungeons 2 and the critically acclaimed Star Wars: Galactic Racer.

Gears of War: E-Day reaching the top spot in the US isn’t the only news, too. The game also topped the UK store and many others across the globe, which is great to see.

I will say, I am a bit surprised, obviously given the games on Game Pass, that does come with a certain, how would you say, online drama? Especially as it's often thought Xbox gamers don’t buy games, which of course has been debunked time and time again, but I digress.

We also know, thanks to reporting from TrueAchievements, that Gears of War: E-Day is 2026’s second-biggest Xbox launch. It surpassed Halo: Campaign Evolved by 8.6% but fell just shy of Forza Horizon 6, managing only 67.3% of Forza’s player count at launch, which of course was a massive success on both Xbox and PC.

I’m impressed with how well Gears of War: E-Day has done, and it's honestly well deserved. Having beaten the game myself, it has given me the Gears itch, and I am probably going to run through Gears 2, 3, 4, and 5 on Insane, just like I have done with the first game and E-Day.

Hopefully, everyone has enjoyed E-Day as much as I have, and I hope the game continues to perform well. There was, of course, reporting from Alinea Analytics, which estimated 230,000 copies sold across both Steam and Xbox. Steam accounted for 168,000 of those, with Xbox (console and PC) selling 62,000.

Alinea also estimated that 1.7 million people played the game via Game Pass, and of that 1.7 million, 722,000 paid for the five-day early access upgrade. Alinea also reported that the game grossed $37 million in revenue, and they called for the game to be released on PlayStation 5 too to help recoup development costs.

I won’t dive into that drama, though. Don't worry. For now, let me know your thoughts on E-Day, how it's performed, whether you're impressed, or if you expected it to do better, in the comments, and be sure to take part in our poll!

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Following Xbox's recent push to simplify development for its platform, we have a new engine joining the party with official hardware support: Defold. For those unfamiliar, Defold is a game engine originally created by King, the studio behind Candy Crush, which is now owned by Microsoft.

Naturally, given its origins, the engine was heavily utilized for mobile titles like Blossom Blast Saga. However, it has since evolved into a solid option for indie developers, with existing support for Nintendo Switch and PlayStation consoles.

While Defold might not be the first engine that comes to mind for most people, I’m a strong believer that making development easier across whatever engines people choose is a fantastic move. In this case, it seems Defold has managed to make Xbox support as straightforward as possible.

According to its creators, Xbox support is now available in Defold 1.14.0, provided free of charge to approved developers. This completes a major expansion of the engine’s console capabilities, meaning it now supports all three major platforms.

Developers must first be approved for Xbox console development through programs like ID@Xbox before they can access the specific resources. Once approved, they can request access to the Xbox extension, which includes platform integrations such as user management and game saves, along with the necessary tools and workflows for building and testing Xbox games.

The engine itself has been around since 2008, so it’s been a long wait for official Xbox support. When asked why it took so long by @Danielon5538 on X (formerly Twitter), Defold responded:

“We (at Defold Foundation) developed Xbox support alongside our ongoing work on Defold, using the Foundation's own savings. Defold is free and all its console ports are completely free for approved developers too. We sustain development through partnerships and community donations. It took some time and sweat, but we're happy to finally make it available!”

You can also help fund Defold, which helps pay developers, and support core services, donations can be made here.

Hopefully, this is a sign of more things to come to make development easier for Xbox. While I can’t speak to what other engines might be lacking in the Xbox development space, lowering barriers in any way possible is one of Xbox’s best chances of getting as many developers on board with their platform as possible.

Let me know in the comments if you use Defold, if you’re glad it now has Xbox support, or if you just heard of the engine today. And, as always, don’t forget to take part in our poll!

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Xbox has been "restructuring" over the past summer, which has seen thousands of job losses via cuts and divestitures, and has left Xbox fans wondering what the aftermath will ultimately look like.

Xbox CEO Asha Sharma has made no secret of her intent for content moving forward: Microsoft will double down on its biggest and most visible Xbox franchises, including the likes of Fallout, Call of Duty, Candy Crush, World of Warcraft, among others.

Some of Xbox's more eclectic studios, such as Ninja Theory, Double Fine, and Compulsion have either been spun off as separate, or outright shut down. These studios were all working on new franchises generally speaking, and while they didn't become financial success stories, the creativity was often award-winning.

Sharma's comments about Xbox's biggest franchises have left many wondering if there'd still be space for creativity and newness at Xbox, and it seems the answer is "yes," complete with a warning on over-relying on existing franchises.

"On content, I think this is probably the thing that you are all seeing the most about as we're making a lot of changes," Sharma said at the Xbox Town Hall this past week, in wholly unauthorized transcripts shared to Windows Central via multiple trusted sources.

Sharma reiterated the plan to focus on the biggest Xbox franchises, but also noted that relying on past victories won't help Xbox win the future.

"We're backing our strongest franchises. I want our great games to become great global billion-dollar franchises. I would also like to see us continue to create enduring new IP. We will not survive if we only revive on the past. We have to find new ways, and courage, to have invention on new IP, that reaches new sets of audiences."

Sharma remarked upon opportunities to grow King and the casual gaming segment in general, where titles like Monopoly Go and Block Blast have eaten into Candy Crush's casual gaming market share in recent years. Asha Sharma also talked about simplifying their studios, reiterating decisions to move some IP, like Halo and Sea of Thieves under Activision, hinting that more "simplification" could be on the way ... what that "simplification" might look like remains to be seen.

"Everything big once started as something small."

Xbox has been aggressively exploring ways to drive down costs in general this year. The opportunity within Xbox's ecosystem has diminished as hardware stock levels collapse, owing to the RAMpocalypse. Xbox's disastrous multi-platform strategy of yesteryear saw the platform lose relevancy while boosting competitors, leading to declines for major third-party games like FIFA, Fortnite, and NBA 2K titles on Xbox Series X|S as well.

Moving back to exclusive games has given Xbox a boost, with users returning to the platform for titles like Gears of War: E-Day and Forza Horizon 6, but growing Xbox again will probably take a multi-year, multi-game, multi-franchise effort, coupled with some sort of miracle on the hardware side. Xbox Series X|S and console hardware in general has moved wholly to being a luxury purchase, putting pressure on Xbox's chances.

In an interview with Windows Central at the start of the year, Chief Content Officer Matt Booty remarked that "everything big once started as something small," in reference to investing in new IP, which has always resonated with me. Indeed, Microsoft has partnered up with Hideo Kojima of Metal Gear fame for PHYSINT, complete with movie and TV rights in development with Xbox's new XP entertainment licensing division.

It'll be interesting to see if Sharma's Xbox does more in this space ... even if Xbox has made stark, quite devastating cuts within its existing teams. AI is muddying the water and blowing up component costs. There are more games than ever, and for many, less free time and money than ever. Micro-spend in service games continue eating up all the spend and users, and finding new cohorts seems more difficult than ever ...

The challenges on Xbox's plate are numerous, but being able to land exclusivity over the next Fortnite, Roblox, or indeed, Minecraft, is doubtless the dream of every major entertainment company. Does Sharma's Xbox have it in them? As usual, only time will tell.

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For the second time today, I’m writing about PlayStation, and I have a feeling this won’t be the last time I discuss Sony’s console. The jailbreaking scene is offering a whole slew of reasons to revisit what I once considered Sony’s worst console to date. Thanks to community efforts, it’s quickly becoming a machine I might actually pick up secondhand.

If you’ve been out of the loop and aren’t sure what I’m talking about, the PlayStation 5 has been jailbroken. This allows users to install custom software on the platform, ranging from Xbox Cloud Gaming, which lets you play the latest Xbox exclusive, Gears of War: E-Day, on a PS5, to Xbox 360 and Original Xbox emulation.

Honestly, I’ve started to not get shocked by what people are doing with their jailbroken PS5s. We’ve even got a mod that allows you to insert PS2 games into your PS5 and play them directly on the console, with work currently underway to get PS3 games working as well.

It feels like the Wild West out there for PlayStation right now, and Xbox emulation is just the tip of the iceberg. Currently, fans can play titles like Gears of War 2 and 3, with the list of compatible games expanding as more work is done. The software itself is actually just a port of the existing Xenia emulator for PC, which allows 360 games to run on Windows through emulation.

As for Original Xbox games, it’s a similar story. XPSEmu can let PlayStation fans experience Halo 2 and even Forza. It’s honestly extremely impressive what modders are doing here. Whether these mods are being rushed through thanks to recent advancements in AI, I really don’t know. We’re seeing some genuinely crazy stuff happen with games lately, from Minecraft in Elden Ring to all sorts of whacky mods.

I’ll be honest, I do have concerns over where all this eventually leads, especially with people reportedly making open-source versions of Microsoft Office and Adobe’s suite of apps, all made thanks to AI. But for now, seeing the PS5 do all these things is impressive at the very least.

Let me know your thoughts in the comments. Do you find this cool, or does it worry you? And don’t forget to take part in our poll!

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The PlayStation 5 is currently going through a bit of a nightmare, at least for Sony. For fans, however, they’re in for quite the treat.

I’ll be the first to admit that I don’t particularly like PlayStation. The PS5 is the first Sony console I’ve actively avoided. But there’s been a lot happening in the jailbreak scene that actually makes it seem like it could be the best console to buy, at least second-hand anyway.

For those unfamiliar with what I’m referring to, the PlayStation 5 has basically been cracked open. Users can now install custom software and do as they please, though that comes at the cost of accessing PlayStation’s servers for games on the console.

It’s not the only thing developing in the PlayStation scene, either. The console is also being emulated on PC lately, much to Sony’s dismay, I imagine. But let’s get back on topic. Users who jailbreak their PS5 can now play Xbox games with the console, thanks to a new app that’s appeared on GitHub: PSBox Cloud Gaming. It natively runs Xbox’s cloud gaming service on the PlayStation 5.

A year or so ago, this wouldn’t have really mattered much. Xbox was in full swing with its multiplatform strategy. But given recent changes, specifically with the return of Xbox exclusives like Gears of War: E-Day never releasing on PlayStation, fans of the franchise who are willing to jailbreak their console can experience what I’d personally describe as a fantastic game. I finished it myself on Insane difficulty last week with a friend, and enjoyed every second.

Of course, cloud gaming isn’t as good as actually playing the game on the console itself. But I’d say it’s a pretty good compromise, and something I’ve started to come around to lately. Granted, Xbox just threw a massive spanner in the works by egregiously limiting cloud gaming hours to pitiful numbers. But if you’re willing to put up with that, you can play through E-Day on Insane and get all the collectibles in about 20 hours or so. At least that’s what it took me.

Let me know your thoughts. Would you jailbreak a PS5, or do you think this is all far too silly? At the very least, it’s interesting to see. So do be sure to leave a comment and take part in our poll!

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Gears of War: E-Day is out, and I’m personally having a fun time with it. I’ve been running through the campaign on Insane with a friend, and while it hasn’t been a struggle, collecting everything has genuinely been fun.

So much fun, in fact, that I’d be disappointed if the next Gears of War was years away. Luckily, we might not have to wait that long. In a recent interview with the BBC, The Coalition studio head Mike Crump discussed what it means for the series to be exclusive to Xbox, whilst also hinting that the development timeline could be shorter going forward.

“The next game will not take nearly as long,” Crump said, noting that E-Day provides a “great foundation” for future entries.

There have, of course, been concerns floating around online about whether Gears will perform at the level it needs to, with some even speculating about potential layoffs at the studio.

Critics have questioned the exclusivity strategy given the game’s long development cycle and estimated budget, arguing that keeping it away from other platforms could make it harder to recoup those costs. However, contrary to that, I believe titles like this are essential in proving that Xbox deserves to stay around.

That said, current numbers seem to be good. According to Circana, E-Day is off to a strong start on console. That’s without even mentioning its solid performance on Steam, where it peaked at 30,000 concurrent players.

I’m currently enjoying the game through Game Pass on my PC, but it’s definitely a title worth purchasing. As I typically do when I enjoy a game on Game Pass, I’ll probably pick it up at some point. Who knows, I might even grab the physical version thanks to Xbox’s generous disc-to-digital program.

As for Crump’s remarks on exclusivity, he emphasized the franchise’s long history with the console. “Gears has been an exclusive franchise to Xbox for 20 years now. It's sort of entwined deeply with the brand... and we’re proud of that,” he said. He added that the series gives people a “reason to be in the Xbox ecosystem.”

It’s great to see one Xbox flagship franchise deliver this year. Yes, I am a longtime Halo fan, and I can’t resist taking a slight jab at a franchise I’ve seen butchered over the years, but at least Gears of War fans have been treated well, and I really do hope the next installment is no more than three years away at most.

Let me know your thoughts in the comments. Are you enjoying E-Day, or are you finding it a slog?

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Surprise! Here's a quick look at Xbox's new PC app, potentially set to go live to Xbox Insiders before the end of the year.

Over the summer, Microsoft began testing a new Xbox Cloud Gaming interface codenamed Bastion, which aimed to bring the user experience closer to the Xbox Series X|S console. The Xbox PC app looks a lot different from this general ident at present, and has a variety of performance concerns, particularly when loading into large libraries or the general Xbox PC game store.

This week, Xbox CEO Asha Sharma noted her intention to elevate Microsoft's gaming offering on PC, and here's an early glimpse at at least part of what that looks like.

Microsoft is preparing to ship the below interface, codenamed Garrison, some time in the near future. I got access to an early version of the app this evening, and thought I'd give you a quick run through.

In the video above, I give you a quick tour guide of the new app's interfacing on PC, which includes designs for both mouse and keyboard and controller. You can set this app as your default home screen when loading into Windows 11's new "Game Mode" setting, and it will default to the controller scaling — ideal for devices like the Xbox Ally.

First impressions revolve around performance for me. This is a lot faster than the previous app, particularly when it comes to loading in my large 1400+ library of Xbox titles from across the years. It's a lot easier to see when something is actually installable now, or just stream-capable from Xbox Cloud Gaming.

The navigation between game listings is also a lot more streamlined. There's no longer two separate pages for games, and both the store listing and game listing now share a single interface.

For the most part, there isn't a ton of new functionality on offer just yet. This seems to be about boosting performance and usability first and foremost.

Xbox's PC offering has diverged immensely from Steam, as Steam offers a lot more community tooling, developer dialogue systems, and more visible reviews. Steam arguably has better curation too, and while the store pages on this version of the app aren't fully implemented yet, I'm eager to discover if Microsoft has improved visibility for developers through this app. It would be good if developers end up with more tools to communicate with their audiences on the Xbox PC app too, and Microsoft has an opportunity to integrate Minecraft and its other live service games more deeply to boost its community-building chops potentially.

I suspect this version of the app could go live to Xbox Insiders on PC in the coming weeks given that it's already getting bundled into Windows 11 builds now.

Microsoft has been on a bit of a tear over the summer, restructuring its business, divesting studios, and re-focusing its efforts on Xbox Series X|S consoles. It's encouraging to see Microsoft hasn't left its Xbox PC efforts fall by the wayside either. This week, it announced a huge partnership with NVIDIA for their new RTX Spark Arm laptop line, which includes the Surface Laptop Ultra — which is a gaming powerhouse in its own right. Microsoft also announced Xbox XP this week, focused on building player retention and community outside of its traditional console channels. I wonder if the Xbox PC app will play a role here too.

In any case, let me know what you think of the new Xbox PC app in the comments, and what you'd like to see added to Xbox PC in the future!

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One of my favorite Xbox games this year has been, without a doubt, Monster Hunter Stories 3: Reflection, the latest entry in Capcom's JRPG series that combines the monster-capture gameplay of Pokémon with the action-hunting thrills and awesome beasts of Monster Hunter.

However, when Monster Hunter Stories 3: Reflection launched earlier this year on Xbox Series X|S, many of my Xbox friends (including Jez Corden) were sad it didn't have Xbox Play Anywhere support, as this game was made for gaming on the go due to it being on Nintendo Switch 2 and Steam.

However, Microsoft has come forward to rectify that missed opportunity by announcing via Xbox Wire that Monster Hunter Stories 3: Twisted Reflection will finally receive Xbox Play Anywhere support and also launch on 'Xbox on PC' on November 18, 2026.

With this, Xbox players will be able to play Monster Hunter Stories 3: Twisted Reflection on Xbox consoles, Windows 11 PCs, and compatible gaming handhelds like the Xbox Ally with just one purchase on Xbox digital storefronts at no additional cost.

Plus, Xbox players can carry over their save data, achievements, and DLC content seamlessly across all the aforementioned platforms, so they won't have to worry about losing progress.

Here's hoping Monster Hunter Stories 3 gets a DLC expansion in the future

As a longtime fan of turn-based JRPGs, Pokémon-likes, and Monster Hunter, I loved Monster Hunter Stories 3: Twisted Reflection.

It has an intriguing plot with charming characters, beautiful anime-style graphics that performed amazingly at launch, a fun turn-based combat system that isn't afraid to put the player in danger early on, and an incredibly addictive Habitat Restoration system that puts a unique twist on the monster-taming genre.

However, I was extremely annoyed that this game didn't come with a proper High Rank post-game like previous titles, and its post-launch support has been middling at best, with just cosmetics, beefier versions of regular monsters called Royal Monsters, and a single DLC quest chain.

I'm hoping that this game gets a proper DLC expansion like the mainline Monster Hunter games because Monster Hunter Stories 3: Twisted Reflection's base game has an extremely solid foundation that deserves to be expanded upon with more areas, challenges, gear, and playable Monsties.

So, if you've been holding out on Monster Hunter Stories 3: Twisted Reflection's Xbox version because of a lack of Xbox Play Anywhere support, you'll have no more excuses to sleep on one of my personal Game of the Year contenders when it receives it on November 18, 2026.

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In among the litany of failures across Xbox and Microsoft in general, there are at least a few dozen undeniable epic business wins. One of those is undoubtedly Minecraft.

The blocky craft 'em up adventure already had huge momentum when Microsoft acquired it, but the firm has since turned Minecraft into a cultural powerhouse, with a merchandising and licensing empire that is often overlooked in general gaming discourse. Microsoft thinks there are more opportunities like this ... and that's why it is creating a new division under Xbox today.

"XP" is a new department under Microsoft's gaming team, led by new XP CEO Kayleen Walters, former president of Minecraft.

During Xbox's internal Town Hall meeting this week, Xbox CEO Asha Sharma described "four Cs" of focus for Xbox, with the session focusing mainly on Core and Content, i.e. console growth and uplifting Xbox's first and third-party content. Sharma described XP forging ahead with the Creator and Connection segments of the plan, aimed at developing other Xbox franchises to the same heights as Minecraft itself.

Microsoft put out a blog post today outlining the vision for XP, which will essentially operate as a licensing pipeline across all of Xbox's major franchises.

"Xbox Pictures" will focus on opportunities to bring Microsoft gaming franchises to the big and small screen, in the forms of movies and TV shows. Microsoft has already revealed a range of content in this area, including content for Gears of War, Wolfenstein, Diablo, among others. Big wins here include the Minecraft movie and Fallout TV show, both of which were huge successes in their own right, and vastly boosted interest in the games.

"Xbox Products" will extend what Walters has already done for Minecraft in the form of merchandising and other product lines. Microsoft says that these will be "authentic" to the fandoms. Toys 'R' Us recently announced plans to open dozens of new stores, focusing on the new adult toy-collector cohort. I suspect Microsoft may seek to join in here ... perhaps we could see Skylanders return?!

"Xbox Places" will be a new division focusing on fan events and theme park experiences. Microsoft specifically referred to BlizzCon in the press release here, and I recently heard whispers that Microsoft was interested in extending the BlizzCon model to other major Xbox franchises. Microsoft also has a theme park for Minecraft going live in the UK next year, set as a test bed for this type of thing. Perhaps the Overwatch map "Blizzard World" will become a reality some day ...

Finally, we have "Xbox Partnerships," which will continue the work Microsoft already does bringing its universes into other brands. The recent IKEA Xbox furniture line is an example of this, as well as the Blizzard McDonalds promotion in the UK, and the recent Fanta Xbox Game Pass integrations.

Kayleen Walters spent 13 years at Lucasfilm doing the same kind of work between Disney's theme parks and merchandising empires for Star Wars, and delivered the same for Minecraft during her tenure at Xbox. Now, Microsoft is hoping to extend that even further to franchises like Fallout, Call of Duty, Candy Crush, and more.

Reaching Xbox fans outside of Xbox

Speaking on the appointment, Kayleen Walters had this to say about XP and the potential that exists in Xbox's franchises.

"XP was created from a simple but powerful belief: the world's most beloved gaming franchises have an opportunity to reach people far beyond the boundaries of the game itself. Fans don't just play our franchises. They watch them, wear them, attend them, celebrate them, and connect with them in countless ways. XP brings together the teams responsible for helping XBOX franchises show up in the world in bigger, more meaningful ways."

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Microsoft has also appointed former Reddit and Meta executive to run Minecraft in Walters' stead, with a goal of growing Minecraft's chops as a developer platform, taking on Roblox and the like.

This era of Xbox revolves around synchronizing and utilizing Microsoft's acquisitions of the last few years, identifying the clear opportunities that the Minecraft movie and Fallout TV show has presented. Other big media properties of recent years, spanning Cyberpunk, to Castlevania, to Resident Evil, have all seen significant uplift as a result of successful delivery of these shows and movies.

Of course, those movies and TV shows have to actually be good. And as the Halo TV show has taught us ... a flop can actually do more harm than good to a gaming brand and its potential. There's no guarantee Microsoft and its partners can easily emulate the success of the Fallout TV show and Minecraft movie with other properties. I would like to see them take another stab at a Warcraft movie, though.

In any case, Microsoft has explored this segment before with Xbox Entertainment Studios, which fell apart quite rapidly. Microsoft knew this segment was going to be big, as far back as 2012. Although it seems Microsoft now has the good sense to work with external experts (like Netflix and Amazon Prime) rather than try to develop some of these products in-house.

It remains to be seen if the results of this venture will actually deliver. There's definitely a clear and obvious opportunity here, and Xbox's primary competitors, Nintendo and PlayStation, are leaning heavily in this direction already.

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Splitting up with your partner usually leaves both parties on rather poor terms, or is that just me? In the case of Undead Labs, the developer behind State of Decay, that seemingly isn’t the case.

In a recent interview with Game File, Undead Labs Studio Head Philip Holt was asked why the studio is still sticking with Game Pass, and here’s what he said:

Shocking many I'm sure, as again another developer comes out in defence of Game Pass, but Holt does go on, stating:

"Even today, we have several thousand people coming through the door every day. The benefit of State of Decay is that it’s a very retentive game. Last time I looked, something like half of our monthly active users have been in the game for close to two years, and a quarter for more than five. A lot of players from Game Pass come in and they’re like ‘this isn’t for me’ and leave. There is a high churn rate. But of the players we capture, we capture for a long time. And then they become franchise fans and consume other titles, and they’re excited for State of Decay 3. It’s really helped us achieve scale."

He continues, lamenting Game Passes reach:

"How do we make the most of that for State of Decay 3? Our biggest investment by far is the four-player co-op shared world, so a large audience that comes through Game Pass becomes a huge benefit. They play State of Decay 3, it is a great experience with friends, they invite their friends, and many of them will be on other platforms. It is a vector of growth for us."

The full interview dives into a plethora of additional details, including how the studio is working with three co-development teams to keep the project on track, so I do suggest you dive in and read it yourselves. But it’s great for us Xbox fans to see Holt take this position and recognize the value of a service like Game Pass despite the split with Xbox.

Thankfully, State of Decay 3 is full steam ahead for next year. As quite the zombie fanatic, I’m excited and hopeful that the game does well. It remains the one game I wish Xbox hadn’t chucked out amid their restructuring, but alas.

Do let me know your thoughts on Holt’s comments down below!

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Xbox CTO Scott Van Vliet has taken to X (formerly Twitter) to confirm that more is coming to make development on the platform easier. Despite already rolling out numerous positive changes for developers, Van Vliet states that the company is actively working to remove further friction.

“We’ve heard the feedback from developers: bringing a game to XBOX should be easier than it is today. We agree, and we’re working to make it better. We care deeply about ID@XBOX and the developers who build for XBOX. We’re starting with some of the areas we know can create unnecessary friction, including our concept and publishing processes, and simplifying them so developers can spend less time navigating process and more time bringing great games to players. More soon.”

It’s great to see Xbox address developers directly here and whilst what exactly will change is kept rather vague for now, and doesn’t give much away, outside of simplifying concept and publishing processes, it's still nice to see acknowledged, and publicly no less.

Not long ago, I was getting quite giddy over changes made to PlayFab, specifically with the introduction of Foundation Mode. This gives developers access to backend services for free, including infrastructure for multiplayer lobbies and other essential features.

At the same time, Microsoft expressed confidence that developers could now get working within the Xbox development environment in about 30 minutes, making the onboarding process significantly simpler than before.

For folks like me, and you, it won’t really mean much if you just play games. But for developers, Xbox is making serious strides to lower as many barriers as possible. Eventually, maybe skipping Xbox won’t be an option anymore? Who knows?

Hopefully, we hear more soon about the specific changes Van Vliet is referring to. Despite not being all too technically inclined with game development, I do enjoy dabbling here and there, and as an Xbox fan, it’s exciting that more and more developers might see the platform as more viable in the future.

With that said, let me know if things like this excite you or not by commenting down below, and be sure to take part in our poll.

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After the double-whammy launch of Gears of War: E-Day and Minecraft Dungeons 2, things are quietening down for Xbox Game Pass as its next batch of new titles includes a mixture of older AAA titles like Battlefield 6 and intriguing new IP like the soulslike FPS, Valor Mortis.

Here's the full list of Xbox games coming and leaving Xbox Game Pass for the second half of October 2026.

Games leaving Xbox Game Pass (October 15)

• A Plague Tale: Requiem (Cloud, Console, and PC)
• Clair Obscur: Expedition 33 (Cloud, Console, and PC)
• Crime Scene Cleaner (Cloud, Console, and PC)
• Donut County (Cloud, Console, and PC)
• Evil West (Cloud, Console, and PC)
• Nova Roma (Game Preview) (PC)
• Pacific Drive (Cloud, Console, and PC)
• Superball (Cloud, Console, and PC)
• The Casting of Frank Stone (Cloud, Console, and PC)

Windows Central's take

The biggest game on this list is Battlefield 6, the latest entry in EA's long-running military FPS series. The game has received generally favorable reviews, with critics praising its tight gunplay and multiplayer, but felt the single-player was lacking in the character writing and plot departments.

Battlefield 6 will arrive on Xbox Game Pass on October 13, 2026, which will be the same time the game launches its fifth season.

This season will have players battle in Las Vegas with several new maps, weapons, and vehicles, a new Operation, a Halloween event, a Server Browser, a #REDSEC: Rapid Royale mode, Platoons, and more.

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However, I'm not sure players will have time to play this game because three days after Battlefield 6's induction into Xbox Game Pass...will mark the launch of Call of Duty: Modern Warfare 4, one of the most anticipated Xbox titles of 2026.

Will Battlefield 6 manage to capture player retention away from its biggest rival in the military shooter genre with its Xbox Game Pass inclusion and Season 5 content? Will Call of Duty: Modern Warfare 4 sweep Battlefield 6 under the rug with its massive campaign mode, intense PVP modes, and new DMZ extraction mode?

Only time will tell next week.

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Yesterday, Xbox CEO Asha Sharma spoke to Microsoft employees in a big Town Hall meeting, covering a variety of topics.

Xbox's gaming org has undergone vast restructuring this summer leading to thousands of job cuts via layoffs and divestitures. The reorg is designed to reduce costs and shift as much of its business as possible out from underneath Microsoft U.S. corporate structure. More of Microsoft's game studios have been moved under purpose-built publishers like Activision and Bethesda, as the AI buildout continues to dominate Microsoft U.S. overall bureaucracy and legal apparatus.

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Xbox stated recently that its restructure is "75% complete," with staffers still wondering what additional layoffs might be on the table. But for now, Asha Sharma took to the internal airwaves to give Xbox staffers an update on what to expect in the coming months from Xbox's overall plan. The quotes below were transcribed to us and verified with multiple sources.

Xbox's big plans for PC and gaming in general: easier publishing, and a Battle.net boost

Sharma spoke on a range of topics at the event, some of which we covered yesterday which you can read up on here. There, Xbox's Asha Sharma spoke on the need to strengthen Xbox's core user base: console users, with plans to boost Xbox Series X|S and the next-gen Xbox Helix "family of devices." But today, I'd like to highlight her comments on Xbox PC and its future, which includes boosted publishing powers for developers, more support for Battle.net, and more.

"On PC historically, we've taken a one-shot approach. We've had one app, and that's what we've focused on. As we have dug in, we're leaving a lot on the table," Sharma said. "It turns out that Battle.net supports an audience that we're not reaching outside of it, and it is awesome at it. The retention is nearly as good as Steam's retention, and we've never really put any work behind it as a platform. And so, we are doing that. We are doing it the right way for that community. It'll be great for our first-party games, and great for select third-party games too."

Indeed, Battle.net recently picked up its first third-party game in the form of The Witcher 3. Activision previously experimented with Battle.net, putting Call of Duty and Tony Hawk's Pro Skater up on the service, and Xbox chimed in with DOOM and Avowed, among others. Blizzard seems to be taking a more curated approach to content on Battle.net, as opposed to opening the flood gates Steam or Xbox PC-style. Retention refers to return users, and not necessarily total users. Sharma is saying that once they're in the ecosystem, Battle.net users stick around at a rate almost as good as Steam.

It'll be interesting to see what publishers show up there next in any case. I could see Battle.net focusing more on AAA type stuff, but it also seems to be designed to help Xbox boost Xbox Play Anywhere. Indeed, The Witcher 3 is now Xbox Play Anywhere on Xbox Series X|S consoles and cloud as a result of this partnership, even if you grab it via Battle.net on PC.

None of this means Xbox plans to ditch Steam, though.

"We will continue to invest in other PC apps as long as they reach distinct audiences," Sharma emphasized. "The Windows app [Microsoft Store] reaches a lot of people around the world. In fact, in China, it is the number one store," Sharma said, although it's unclear by what metric they're measuring this. It's true that Fortnite, Roblox, and some other major service-type games are available on the Windows Microsoft Store, and not on Steam. I'm told many users in China access Steam via a VPN, which probably clouds some of these figures.

"We're collaborating across the board," Sharma said, "we're doing a lot this fall [in terms of offers] through OEMs. We have an offer going out to 14 million OEMs. I saw some great pre-install work that's happening for [World of Warcraft], and some great conversion numbers. We will continue to succeed on Windows. There are a billion Windows PCs. There's no reason we shouldn't be serving our audiences there."

OEMs refers to companies that build and ship Windows-based devices. It sounds to me like Sharma and Xbox are working to bundle other content with upcoming laptop launches. Many laptops come with PC Game Pass codes these days, for example, and it sounds like World of Warcraft may come with launchers and gametime pre-installed on some devices to celebrate the launch of WoW: Forever and further boost Battle.net in general.

Finally, Sharma spoke about making it easier to "work with Xbox," echoing complaints I've heard from developers big and small about building games for the Xbox ecosystem.

"Right now, it is simply very hard to work with Xbox," Sharma admitted. "So, we are simplifying the targets, we're moving to a headless partner center, we're taking the cruft out of our APIs, and we're making them machine-readable. There's a lot of work here. We need developers to be able to work with us, understand how they are performing, and have tools that actually grow their business. There's a lot we can do here. I'm encouraged by the work happening."

The idea here is to make Xbox's publishing programs as simple and automated as possible, reducing the need for human-intervention and bottlenecks. You might notice on Metacritic that PS5 and Steam reviews of games often vastly outstrip their Xbox counterparts. One reason for this is that developers' games often seem stuck in certification until the last minute on Xbox, with reviewers and content creators opting for PS5 and Steam versions as codes usually come in much earlier there.

More problematically, Microsoft's publishing requirements often just see indie developers rejected without providing any clear reasoning, despite obtaining clearance on Steam and PS5. It's often only when the Xbox community gets involved and makes noise that some publishers get their work cleared through cert, which is absolutely stupid. It sounds like there's an effort to fix this, thankfully.

PC gaming is a huge opportunity for Xbox, both on and off Steam

Microsoft's core focus is rebuilding its Xbox Series X|S console business ahead of the Xbox Helix launch, but it's encouraging to see they're not abandoning efforts to strengthen their PC offering.

In years past, Microsoft earned itself a reputation of hostility among PC players, with services like Games for Windows Live remaining notorious to this day. As of 2026, Xbox's offering on PC is far far better. The Xbox PC app is in a much better place (although could still be better), the Xbox Ally X handheld is a fantastic console companion for Xbox Play Anywhere fans. And perhaps ironically, Microsoft's disc-to-digital program on Xbox consoles is offering a way to acquire physical PC games for the first time in years, strangely.

Microsoft still has a way to go on building trust with PC gamers for sure. I would argue having more open dialogue with the community there and having a more public, prominent feedback program similar to what we've seen on Xbox Series X|S would help. PC Game Pass is still a very strong offering, and Battle.net is arguably the best of the publisher-focused launchers, vastly outstripping stuff like Ubisoft Connect and EA Play.

PC gaming is a very different culture to console gaming, and arguably more competitive. Steam is absolutely beloved, and outside of that, we have an arrangement of publisher-focused launchers like the Riot Client and HoYoverse launchers. Xbox PC still needs a lot of work on the performance side, especially on handhelds, and the integrations with external launchers like Battle.net itself aren't always the best. But as an Xbox-first, Xbox PC-second gamer, I've been encouraged by the work here. I'd love to see Xbox boost publisher relationships and discoverability for indie games, improve the search functionality on Xbox PC, and also streamline processes for getting Xbox Play Anywhere functional.

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You can now beat the scalpers and ensure that you get what I believe is the most stunning Xbox controller ever made. Pre-orders for the Xbox Wireless Controller X25 Special Edition are live right now!

A translucent green design lets you see the internal components of the controller while also giving you a shot of nostalgia. Fans have wanted a green controller like this for years, and Xbox finally delivered.

An ode to Xbox

Microsoft announced the Xbox Series X25 earlier this year. While that console is gorgeous, those who already have an Xbox Series X may not buy another console just for a refreshed look. But you can celebrate the 25th anniversary of Xbox without spending $899.99.

The Xbox Wireless Controller X25 Special Edition is "OG Green" and has a translucent body. Small touches such as the ABXY buttons matching the original Xbox controller add up to make a stunning controller. The bumpers are even black and white similar to the black and white buttons of the "Duke" controller.

The black Xbox button shines a green light as a throwback to the early days of Xbox. The back of the controller has a see-through panel featuring the classic XBOX logo.

Unfortunately, as with most collectible hardware, scalpers will gobble up a lot of the stock of the Xbox Wireless Controller X25 Special Edition. Locking in a pre-order early is your best bet to avoid inflated resale prices.

Whether you're enjoying the new games that were just announced at the Future Games Show at Gamescom 2026 or playing games you just converted through the Xbox disc-to-digital program, the Xbox Wireless Controller X25 Special Edition will be a gorgeous companion.

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Today, Xbox CEO Asha Sharma addressed all of Xbox in an internal town hall, the transcript of which was shared to Windows Central and verified by trusted sources.

Xbox has been undergoing something of a reset this year, with divestitures, layoffs, and structural changes. Xbox Game Pass removed Call of Duty and picked up a big price cut, Xbox also returned to exclusive games and content, and began investing in marketing and features for its Xbox Series X|S consoles again for the first time in years.

"Why do we exist?" Sharma said, "We exist to be where the world plays, we will know when we have a billion daily active people, and we have a right to win because we're now focused on our fans and franchises."

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Sharma noted that Xbox was declining in hours spent, players, and revenue at the start of the year. She now says Xbox has stabilized in hours spent, and she's now said after year-over-year first party declines, Xbox has now returned to growth in this area. She reiterated that the previous Xbox Game Pass strategy sent Xbox into "freefall" declines on the balance sheet, likely referring to the damage at both ends to Call of Duty and Xbox Game Pass.

UPDATE: To clarify, when speaking about growth here, I'm told Asha Sharma was using a chart referring specifically to first party growth, i.e. games that Xbox owns and publishes. I've updated the text to clarify this.

"We're making the right decisions to reinvest in the business, after an all time low, we've started to return to growth, more than 2 to 3 times what we were, and we expect that continue." Asha Sharma also called out Gears of War: E-Day, Minecraft Dungeons 2, and World of Warcraft Forever for having "strong" starts, and noted that Xbox has seen a 30% increase in positive brand sentiment over the past year.

Growing Xbox Series X|S, leveraging Xbox Helix, Xbox Game Pass, and more handhelds?

Core, content, creation, and connection, are the "four C's" Asha Sharma described as leading Xbox forward. She said that Xbox's market position suggests it needs to invest more in Xbox console, despite the fact the segment overall isn't growing in the gaming industry — she says Xbox still has an opportunity to grow in the space. She also said Xbox doesn't have "the right" to grow beyond console if it can't serve their "most valuable players the right way."

Asha Sharma says strengthening Gen-9 (Xbox Series X|S) is key to this, calling out innovations like Xbox Cloud Gaming, Xbox's disc-to-digital program, and Xbox Play Anywhere growth. She also hinted that Xbox Game Pass will get more "flexible for more players" in the future, reiterating previous hints that users will be able to tailor exactly what types of content they want to access in the service.

Asha Sharma also called out Gen-10, Xbox Helix, describing it as a "family of devices."

"We are moving to a family of devices for Gen-10. There is not one device that fits all. We will certainly have a great console first, but we also know that many players will be on the go. There are some things that we are the best in the world to manufacture, and there are other things that will we partner on. So, we will be sharing more about that as our plans develop. The operating system is starting to look really good. We're very excited about this."

Asha Sharma also spoke about Xbox PC and Battle.net, talking about an intention to grow Battle.net as a platform. She said Battle.net is almost on-par with Steam for user retention, and the recent partnership to bring CD Projekt RED's games like Witcher 3 to Battle.net will grow further. "We will do it the right way for those communities," she said, hinting that Battle.net will remain a more curated store compared to the likes of Steam or Xbox PC.

On further opportunities, Asha Sharma also revealed that Xbox PC is, in fact, the number 1 PC gaming storefront in China (although, it has been suggested to me that this claim likely excludes China-based Steam users using a VPN — I'm exploring this comment a bit more.)

Update: I'm told Asha Sharma was referring to the Windows Store here, not necessarily the Xbox PC store, which while linked are indeed separate technically. For context, he Windows Store is installed by default on Windows 10 and 11 PCs, and contains many games that aren't available on Steam including Fortnite and Roblox.

Asha Sharma also stated that they'll continue to invest in other PC apps where there's a distinct audience, i.e. Steam in general.

Sharma also said that Xbox is "simplifying" the target and streamlining APIs for publishing on Xbox to make it easier for developers to ship on Xbox Series X|S, Xbox Helix, and Xbox PC — which has long been a sore point.

Xbox's strategy looks like the right one, for now

Xbox has seen tons of layoffs over the summer in a big effort to restructure more of the business away from the ballooning costs of Microsoft bureaucracy. To that end, it has shifted some Xbox studios under purpose-built subsidiary publishers like Activision and Bethesda, divested some, and shuttered others.

Microsoft has also doubled down on its core audience, Xbox console players, whose neglect became untenable at the start of the year as Microsoft seemed to focus on future-facing telemetry data at the cost of the current reality.

Indeed, I wrote two years ago that Xbox was neglecting its core at the cost of growth that might never materialize, and it seems that growth indeed never did materialize in the previous strategy.

There are positive shoots throughout Sharma's pitch to Xbox staff, but she still noted upon caution with regards to the state of the economy, the RAMpocalypse, and generalized disruption in the entertainment biz.

How are you feeling about Xbox's new strategy so far? Let us know in the comments.

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