Microsoft is doubling down on its Copilot marketing strategy to reduce confusion among users. For instance, enterprise PCs will ship with Microsoft 365 Copilot preinstalled.Microsoft CEO Satya Nadella in front of the Microsoft Copilot AI logo.

The new "Copilot Portraits" feature is designed to make talking with Copilot feel more human, according to Microsoft.In this photo illustration, 'Microsoft Copilot' logo is displayed on mobile phone screen in front of a screen displaying the inscription of 'Copilot' in Ankara, Turkiye on March 14, 2025.