It was only yesterday I was writing about how the #SaveMassEffect petition had hit over 170k signatures ahead of plans for a billboard outside EA headquarters. Today I am elated to report that not only has the petition surpassed 216K signatures, but a billboard has officially reached the glowing screens of New York City.

Coordinated by the @WeAreMassEffect team and content creator Kala Elizabeth, the massive #SaveMassEffect billboard is now live in Times Square all day today.

The digital display is prominently located at 1560 Broadway, situated directly above the Pelé store in Duffy Square. Fans currently in the area can catch the advertisement running for 15 seconds at 35 minutes past every hour.

The words "Keelah Si'yah" is actually amusingly a typo. Kala has admitted on social media that this was supposed to be the iconic Quarian phrase "Keelah Se'lai" ("by the homeworld I hope to see one day")

Kala explained that their original billboard design was rejected over copyright issues, forcing a frantic redesign where she had to learn to animate in 10 minutes, leading to the accidental misspelling. Despite the rushed typo, it serves as a fitting tribute for a game and studio that fans are desperate to rescue.

If you are just catching up, this huge community campaign stems from EA’s recent decision to shutter BioWare and cancel the next game in the series. The campaign went into overdrive recently after a former developer leaked a pre-production trailer for the cancelled project, titled Mass Effect Universe. The leak revealed a highly ambitious RPG featuring a Galactic Cold War and deep choice-driven autonomy, showing players exactly the staggering potential of what was taken from them.

With their message now broadcasting to one of the busiest pedestrian intersections in the world, fans voices just got even louder. The WeAreMassEffect team have a Discord where they are discussing extending the billboard by way of crowdfunding, and perhaps expanding to other locations. Organisers have urged the community to "HOLD THE LINE!" as the grassroots campaign continues to gain remarkable momentum across social media.

If you want to pledge your support to the #SaveMassEffect campaign, don't forget to head to the Change.org petition here.

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Xbox has officially announced that Game Pass is heading to eligible T-Mobile customers in the U.S. starting this November. Through T-Mobile's new "T-Mix" plan perks, eligible subscribers will be able to pick Xbox Game Pass Ultimate or Premium as an included benefit, granting access across Xbox consoles, PC, Smart TVs, and cloud devices.

If you’re based in the UK, this announcement might seem like something of a nothing burger. EE has offered Game Pass Ultimate as an "Inclusive Extra" or an easy mobile bill add-on over here for absolutely years now. But across the Atlantic, this is actually the very first time a major U.S. wireless carrier has integrated Xbox Game Pass directly into its mobile plans.

Here's how T-Mix works

T-Mobile's new setup moves away from rigid pre-selected bundles and introduces a modular "Picks" system across three main plan tiers: Standard, More, and Loaded.

Depending on your plan tier and the number of lines on your account, you receive a bucket of monthly Picks to spend across partner streaming, tech, and gaming perks.

• Xbox Game Pass Premium: Requires 2 Picks.
• Xbox Game Pass Ultimate: Requires 3 Picks.

For single-line accounts, T-Mix More starts at $75/month and includes 2 Picks which is enough to cover Game Pass Premium. If you want full Game Pass Ultimate access, you'll need 3 Picks, which comes included with a single line on T-Mix Loaded starting at $95/month (or through multi-line account allotments).

T-Mobile is also letting subscribers "remix" and swap out their chosen partner perks four times a year, so you aren't permanently locked in if your gaming or streaming habits change.

Why is this a big deal? UK have had this for ages!

For years, U.S. mobile networks have thrown free Netflix, Disney+, Hulu, or Apple Music subscriptions at customers to push plan upgrades. Yet despite Xbox pushing cloud gaming so heavily on mobile devices, game subscription services haven't made it into the mix.

When I wrote earlier this year that the Xbox Game Pass problem could be fixed without dropping the price, my main argument was that Microsoft needed to tackle subscription fatigue by letting us consolidate our monthly bills. Bundling in with mobile contracts is a fantastic way to do that, but Xbox shouldn't stop there. Bringing that same modular approach to the subscription itself, by letting players swap out unused extras like Fortnite Crew or EA Play for perks they’ll actually use, would instantly soften the blow of that monthly fee. Yes the price hike was ultimately reversed, but my point still stands.

Either way, T-Mobile’s November rollout of T-Mix is a long overdue one for the US audience. If Microsoft wants Game Pass to keep expanding beyond traditional hardware, partnering with major telecom providers to absorb that out-of-pocket cost is easily one of the smartest moves they can make right now.

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If you're still waiting for a reasonable price on next-gen consoles to upgrade for Grand Theft Auto 6, you'll be waiting a long time. That said, Argos have just made a surprise cut to the Xbox Series S 512GB model, taking it down to pre-RAMpocalypse prices of £299.99.

I can't believe I'm calling this a deal but at this point in 2026 with the current climate, it actually is the cheapest way to upgrade to current gen right now and I can't see stocks lasting much longer. In fact, I'd argue the even better deal is the 1TB model at £349.99, down from £519.99, as the extra storage is kind of essential nowadays.

This deal couldn't have come at a better time for UK consumers, given that Xbox stock is so dire right now that Xbox is begging lapsed users to trade in their consoles and make them available for new customers.

The Xbox Series S has always been the easiest and cheapest way to get into Xbox's eco system, and launched in November 2020 for £249.99 as an alternative to the beefier Xbox Series X, but it plays all of the same current generation games. I wrote a full Xbox Series S review if you want to read further, but I still love and use mine daily (and at current prices it will be a family heirloom.)

Those prices are now a thing of the past, and £299.99 is a bargain by current standards, with the price being recently hiked to a whopping £519.99. Thanks to Argos, we are now at a reasonable price point again, but that will be entirely dependent on your postcode and whether there are any in stock, so go fast!

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The fallout from Electronic Arts' (EA) decision to shut down BioWare continues to rage on as more about the planned Mass Effect Universe game has come to light in the passing days. The #SaveMassEffect petition has now surged past 170,000 signatures, and fans are escalating their efforts to get EA's attention, including talk of taking the message right to the publisher's doorstep.

Could fans manage to pitch a billboard outside EA HQ?

The push to "Save Mass Effect" has reached fever pitch following a devastating reveal that showed players exactly what they lost with the studio closure, a former developer released a pre-production trailer and gameplay details for the cancelled Mass Effect Universe, revealing a highly ambitious future for the franchise that will never see the light of day.

Channelling the community's frustration, passionate Mass Effect fan and lore content creator Kala Elizabeth took to X/Twitter to propose a fundraiser for a potential billboard outside EA's California headquarters to promote the #SaveMassEffect movement. The idea has quickly gained traction, with many prominent industry figures responding in support.

The movement shares a hashtag with the massive Change.org petition created by Joe Smith, but the billboard plans and additional upcoming initiatives are being coordinated exclusively by Kala Elizabeth and the @WeAreMassEffect team, completely separate from the petition's creator.

Kala confirmed that a coordinated effort is in the works, stating they are "working on a plan with multiple things for next week" and "won't let Mass Effect, Dragon Age and BioWare go down without a fight!"

Could Xbox #SaveMassEffect? Our sources say no.

A somewhat sour note has been added to the community's rallying cry by an unconfirmed rumour about BioWare's final days. According to a post by user @baundiesel, BioWare developers allegedly attempted to buy out the studio and the Mass Effect IP before the closure, but EA "showed no interest in a deal". While this claim should be taken with a heavy grain of salt, it wouldn't surprise me at all if the development team believed in the project they were building this much.

Whether a billboard in California, or whatever else the community plans, will be enough to sway fatcat executives remains to be seen, but Mass Effect fans are making it clear they won't go quietly. As the campaign grows momentum, many are discussing if another publisher could step in and save the day, earning infinite brownie points with the gaming community in the process. Theories are heavily circulating that Xbox could step up to the plate. A hope not too out of the realm of possibility, given they recently swooped in to save Hideo Kojima's Physint after it was unceremoniously dropped by PlayStation. Brownie points aside, acquiring and funding a new AAA entry would be a considerable financial risk for Xbox, and I'm not convinced they have the appetite for risk right now. Our sources at Windows Central suggest that Microsoft is not going to make a bid for BioWare or Mass Effect.

Alternatively, CD Projekt Red is being touted as the perfect replacement to help, with fans hoping the RPG masters could give the Mass Effect universe the meticulous treatment and attention to detail it deserves.

If another studio were to swoop in and save Mass Effect, who do you think would be the best choice? Let me know in the comments below, and don't forget to visit #SaveMassEffect and pledge your support if you care at all about this legendary IP.

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