Connexion
Starbucks built a Yeti cooler for your Venti Iced Lattes, but you can’t buy one yet
You know what’s ‘vertical integration’? Starbucks building its own cooler box for its own beverages. Meet the Yeti-alternative that’s designed not for your Budweisers, but for your venti iced lattes. It’s called the Starbucks Ice Box, and while it looks perfect from top to bottom, it has one problem: it’s only available in South Korea.
The design is deceptively simple but gets every detail right. Four individual cup slots keep drinks stable and separated, eliminating the float-and-tip chaos that happens when you throw tall cups into a standard cooler. A dedicated ice compartment sits at the bottom, isolated from the drinks themselves so you’re not fishing cups out of melted ice water an hour later. The domed lid has ventilation slots that allow air circulation without sacrificing insulation, and those side latches look substantial enough to actually keep everything secure when you hit a pothole. It’s wrapped in Starbucks’ forest green colorway, compact enough to fit behind a car seat or in a trunk corner, and clearly designed by people who have done the group coffee run enough times to know exactly where the pain points are. The proportions feel right in a way that general-purpose coolers never quite nail when you’re dealing with tall, narrow vessels.
Design: Starbucks Korea
This isn’t Starbucks’ first merch attempt. They’ve consistently pushed out loads of accessories over the years, mostly in eastern markets (like these TWS earbuds in collaboration with Samsung, and these $28 retro cameras that they debuted in China) although this one feels way more purposeful than any of their other launches. It’s something people will buy and use for years, rather than becoming just another collectible, and you know that if someone’s buying a Starbucks cooler, they’re a customer for life. Vertical integration for the win!
The design is as simple as it gets. The insulated walls keep the insides whatever temperature you want. Although built for iced drinks, you can put your hot beverages in too and have them piping even after hours. For iced drinks, you can also add ice packs into the cooler to chill them down further – just be careful they don’t drip or the cups could get soggy. A lift-out tray holds four venti drinks, because if you’re the kind to drink regulars, you probably wouldn’t be keeping them for hours. The clamp-lid ensures everything is locked in tight, and a Starbucks-branded handle sits flush against the top, giving the entire thing a gorgeously monolithic design.
The only place you can grab this right now is on obscure sites online. A Japanese website has it listed for ¥26,530 or $169 USD, not including shipping. If anyone in Starbucks’ global team is reading this, consider it your sign to manufacture this for the American and European audiences too, trust me, your annual turnover will thank you!
The post Starbucks built a Yeti cooler for your Venti Iced Lattes, but you can’t buy one yet first appeared on Yanko Design.
