It's no secret that Microsoft's gaming division has struggled to keep pace with PlayStation and Nintendo for active console users, and this Xbox survey suggests the firm might be considering the nuclear option to fix things.

Yesterday, a new survey appeared for a subset of Xbox users on the Insider Program, presumably among those who Microsoft tracks as having multiple devices. A user sent us the below survey screens, which Windows Central has verified as real.

Microsoft's problematic Xbox multiplatform strategy has left many users who own multiple devices with fewer reasons to actually turn their consoles on. In that universe, it reduces Microsoft's chances to earn users in it's own ecosystem considerably, impacting both first party revenue and third party port viability. Microsoft sells mountains of games on PlayStation, but it has to pay a 30% cut for the privilege. Many PlayStation users already own an Xbox too, so Microsoft is potentially handing away potential users for no real reason.

These new surveys suggest Microsoft may be considering some drastic moves to change the situation.

The survey asks a variety of questions of users across multiple ecosystems, asking how likely they would be to invest in the Xbox platform if various games went timed, or even fully console exclusive.

Microsoft asks if users would switch to Xbox on a per game basis, including pitches of exclusivity for games like Fallout, The Elder Scrolls, DOOM, Hideo Kojima's PHYSINT, Diablo, and even Minecraft itself. The survey even stresses that existing titles wouldn't be removed from other platforms, but would no longer receive new content.

There's even a nuclear option question, asking users how they'd change their habits if every single Xbox game (except Call of Duty, likely owing to acquisition requirements) went fully console exclusive.

It asks users to consider the hypothetical scenario, offering multiple choice responses below it.

"Imagine it was announced that all future title releases from every XBOX-developed gaming franchise except Call of Duty will be console-exclusive to XBOX," the final survey question reads. "For Minecraft only, existing titles would no longer be available for purchase on PlayStation or Nintendo consoles, and would not receive any new content updates. However, there is no impact to any of the existing titles or content you already own. Nothing changes on PC in this announcement."

It asks users if they would move to an existing Xbox console they already own, buy a new one, switch to PC, or skip it entirely in this scenario.

Going multiplatform didn't work, would going maximum exclusivity work instead?

In the near term, even if Microsoft did create massive desire for its platform and was somehow able to make even GTA6 magically exclusive, the RAMpocalypse has driven hardware sales to historic lows. Even if there was Xbox stock available globally, they've become prohibitively expensive for many. But, that situation (hopefully) won't last forever.

If games like Fallout 5, The Elder Scrolls 6, and Diablo 5 were Xbox Helix exclusive, it would undoubtedly drive masses of sales for Xbox hardware. But would the stock even be available? Microsoft has historically struggled with global distribution even before the component crisis. As much as I think Xbox desperately needs exclusive content, the risks are undeniable on paper.

But sacrificing the entire platform is just as risky potentially. PlayStation itself just massively clawed back from Steam and Windows PC gaming too.

There's little point in maintaining Xbox as an entity if it was to become a simple publisher. Microsoft is more of a hardware company than it has ever been arguably, powered by data centers and increasingly home grown silicon, like its new Maia chips which has driven the stock to new highs recently. Microsoft has already sacrificed mobile as a platform endpoint, greatly limiting its ability to distribute and train its AI platforms. I can't imagine they'll seek to make the same mistake with Xbox.

Surveys are just surveys, and it all might amount to nothing. It could also be a hint around Xbox's thought processes. Perhaps there's math that exists that proves that the juice just isn't worth the squeeze. Halo Campaign Evolved on PlayStation likely did irreparable brand damage to Xbox as a hardware entity, even though the game itself wasn't spectacularly well-received.

The future of Xbox could end up being more interesting than expected.

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World of Warcraft has been my main gaming love for over two decades; I have multiple tattoos dedicated to the game. I built my career on top of it, and met my partner of 14 years because of it. So believe me when I say it HURTS to be feeling this way about the game.

World of Warcraft has never boasted the most amazing writing at a granular level, but at least it was often steeped in satisfying spectacle, leading with the "rule of cool" for better or worse. The setting was always what made it stand out, atop genuinely immersive background lore and major story beats that feel like the product of something greater. Or at least, should be the product of something greater.

I feel like since the disaster that was Shadowlands in back in 2020, Blizzard hasn't been able to find its narrative voice with World of Warcraft retail. I've written more than a few articles on the topic, but this week's major story resolution as part of Patch 12.1.5 is already seeing significant backlash.

Has Blizzard completely lost the plot here? SPOILERS AHEAD.

World of Warcraft *has* to be an episodic soap opera to function, but the payoff almost never materializes

As I sit to write this, I'm wondering to myself if eventually I'll eat some crow. There's always a flicker of curiosity in my mind about the way the game has moved forward since its most hated story arc, which demystified Death itself, reducing the universal stakes to almost nothing. Shadowlands effectively rendered death and dying as relatively inconsequential in the Warcraft universe, and the inconsistent behavior of some of its major characters, namely Sylvanas, single-handedly undid decades of character development and expectation.

Blizzard doesn't seem to have learned any lessons about stakes, and it's increasingly maddening given how well Diablo 4: Lord of Hatred, and even the recent Warcraft III: Forsaken Kingdom expansions prove that Blizzard can still write good shit. Why can't we have this in WoW retail?

In World of Warcraft: Midnight Patch 12.1.5, which launched today in Europe, Lady Liadrin, matriarch of the Horde Blood Elven paladins, dies. Her death is perhaps among the most anticlimactic, unceremonious, and understated deaths for a major character I've seen in video game history.

Blizzard has long held a strange joy for killing off Horde figures in unsatisfying and frankly wasteful ways. Whether it's Garrosh, Saurfang, Vol'jin, Cairne Bloodhoof ... at least some of these figures got meaningful deaths as part of an epic cutscene or CGI sequence. Liandrin simply passes out on a cavern floor, in a death that felt wholly unearned narratively and undeserved figuratively.

Throughout WoW: Midnight, Lady Liadrin has basically followed the player about, giving them quests and standing around while you did most of the busywork. Blizzard has rushed through troll and elf reunification, pushing aside thousands of years of baggage in a few relatively underwhelming quest segments that often feel pretty disconnected from the central battle against Xal'atath. That sense of disconnect extends to Liadrin in general, who hasn't really enjoyed enough build-up in my view to warrant what ultimately happened next.

In Patch 12.1.5, she channels her faith in the Light to deal a decisive blow to returning Old God general Kith'ix, who represents this patch's mid-season boss. The power seemingly overwhelms her, leading to her pretty unexpected demise on the cavern floor. I felt sadly bemused and mildly irritated. But not exactly shocked ... this has been par for the course as a Horde player for some time.

I saw the cutscene without any exposure to reactions online, and wondered if my immediate and overwhelming sense of dissatisfaction was simply a me problem. Apparently not. The backlash so far seems pretty palpable.

I feel as if Blizzard has tried to cram far too many characters in all at once in recent years, leaving them without meaningful story arcs. Mountains of supporting characters appeared as quickly as they then disappeared from the central narrative, robbing deaths like Liadrin's of any real sense of build-up, and therefore, no sense of payoff. It just feels awful, man. It's wild I find myself not even vaguely caring about the death of a character that has been in the game for almost 20 years ... what another miserable, maddening waste.

At least 12.1.5 has a new raid, a new "Mega Delve" to explore (which looks awesome), and other new content ... but man. For me, it has always started with caring about the setting, the roleplay, and feeling immersed in the world. Blizzard has been stripping that away with reckless abandon in recent years.

We have World of Warcraft: Forever coming up thankfully ... but game director Ion Hazzikostas promised me at BlizzCon that WoW: Retail wouldn't be left on the shelf as a result. That might not be his intention ... but it seems to be happening anyway.

Why is World of Warcraft: Retail's writing such a mess right now?

I'm still trying to speak to sources to get to the bottom of what's going on with World of Warcraft's writing so far. This isn't a matter of taste or sour grapes; I'm certainly not alone in thinking that WoW's writing has completely fallen off a cliff in recent years.

There are tons upon tons of issues with World of Warcraft's story delivery right now. I've theorized it's the self-imposed 8-week patch cadence, preventing quality and iteration from reaching the live client. I've huffed copium thinking that maybe, maybe there's going to be a payoff at the end of all this ... and that stuff like Liadrin's death will lead to something more interesting later, somehow?!

I've clung to hopium that Blizzard's appointment of franchise architect Chris Metzen might lead to somehow fixing the disaster that is Shadowlands in the wider narrative. I still have Vol'jin's urn in my inventory ...

Yeah ... I'm most likely just deluding myself at this point. And make no mistake, if Blizzard does somehow manage to pull off a gallery of major pay offs from all of this weirdness come The Last Titan, I'll be the first in line to apologize for my lack of faith. But, right now, I can't see it. After so many disappointments, cringeworthy story beats, and years upon years of unresolved plot threads — perhaps it's time for me to accept that WoW's retail writing team just isn't capable of delivering anything I find to be vaguely engaging.

The South Park team previously talked up a writing rule they follow, by which if your story beats can be linked by "and then" statements instead of "but" and "therefore" connections to denote consequences ... you've created something boring. I can't think of something more relatable to the current WoW writing style.

Things just keep happening for no real reason; "and then," it leads to no real consequences. There are too many plot threads going nowhere. Too many characters are half-baked and then sidelined, leading to various instances of "and then" instead of "therefore." Major lore points keep getting glossed over. Villains who vaguepost and scheme and tease and spend years leading us on to nowhere. Sylvanas showed up in Midnight for literally no reason. So many things keep happening for no reason.

RELATED: An ode to the Horde, and its weird erasure

Arator who? Turaylon when? Thrall where? There's not a single character left in WoW that isn't constantly wracked with self-doubting introspection, suffering from a terminal lack of conviction. Everything in WoW retail has become homogeneous sludge, and it's driving me crazy.

And perhaps worst of all, it's all just getting so, so boring.

World of Warcraft players deserve better.

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It's time to finally wrap up this Gears of War: E-Day review, having now been able to grab a significant chunk of time in the multiplayer Siege mode.

For the review build, Gears of War: E-Day's new PvE multiplayer Siege mode was disabled. It felt odd to me to score a game I hadn't fully experienced as I and many others likely intended to play it. As such, this had previously been a review in progress. But now I'm ready to put a final say on proceedings.

Gears of War: E-Day is something of an important game for Xbox. It carries the flag for Microsoft's return to exclusive Xbox Series X|S games, and likely has some oversized pressure upon it to deliver. We're not here to review that aspect of the product, though — only what is here sitting in front of me.

Even upon reflection, my feelings on the campaign are a bit mixed. Thankfully, Gears of War: E-Day is a multi-faceted game, and Siege mode is an undeniably fun and genuinely well-considered evolution on the Horde-style gameplay, vastly elevating the overall package.

Gears of War: E-Day has some of the most stunning visuals I've ever seen committed to the medium, with absolutely immaculate lighting treatment, immense and meticulous city detailing, and gorgeous character work. The gunplay is also fantastic, smoothing off some of the series' rough edges with boosted mobility, without sacrificing the Gears feel.

But the overall campaign gameplay structure does the overall game a pretty sizeable disservice in my view, preventing it from reaching its full potential. Thankfully, Siege provides a satisfying canvas for future play, and the problems are by no means unfixable. Let's get into it.

Gears of War: E-Day review — Story, Art, and Tech

Gears of War: E-Day takes place over a decade before Gears of War 1, offering us a front-row seat to the brutal and genocidal opening to the Locust's attack on humanity.

The city of Kalona serves as ground zero for that invasion. Kalona is known as a city of science and technological progress, and was instrumental in developing the COG's weapons tech and industrial war economy during the civil war against the UIR. E-Day takes place six weeks after the UIR surrenders, and Dominic Santiago and Marcus Fenix are picking up the pieces and mourning lost friends and family.

The character work on offer in E-Day is absolutely top-shelf. The trauma of loss and the shock of the Locust invasion comes through incredibly well in every single aspect of the game's delivery. The cityscape is immaculately detailed, with interiors fully rendered with a lived-in feel, complemented by some of the best lighting I've ever seen in a video game.

I wish Gears of War: E-Day ran better on my Xbox Ally X, but it's hard to expect such a visually rich game to perform well on every potentially niche device. On its main platforms, namely Xbox Series X|S and compatible desktop PCs, Gears: E-Day absolutely sings. Make no mistake, Gears of War: E-Day is at the absolute apex of Unreal Engine technological prowess, and the game deserves awards on that basis alone, most likely.

Rendering the city in so much detail really helps serve the story. Gears of War's more recent games take place in a ruined world, where the Locust have effectively already won and decimated humanity and most of its cities. For E-Day, The Coalition had to show a city that was still thriving and populated, and the horrors therein.

From the very first cutscene, The Coalition pulls no punches: this is a horror story, a war story, and a tale of survival and desperation. The COG army is decimated and blindsided, besieged by an unknown threat that they immediately underestimate as monsters without a plan, only to discover later just how smart and organized the Locust actually are.

Civilian NPCs litter the city, sometimes fleeing, sometimes in dismembered puddles on the ground. The reactions from the characters and their development throughout the game really help to elevate that sense of loss and fear — they're not the battle-hardened survivors of the original Gears trilogy. They're young, war-weary from fighting the UIR, and in some cases wholly traumatized already.

I don't want to give too much away about the story, but this very much felt like the first game in a new planned trilogy ... there were aspects of the delivery that suffered as a result. Some plot threads felt designed to be resolved in future games (or DLC?), leaving me wanting somewhat. But the fact that I am eager to learn more about this Emergence Day story arc is probably a plus. It would be far worse if I didn't care, and I find myself caring a lot about the new characters, their struggles, their past lives, and what will ultimately end up happening to them ... given that some clearly aren't present in future installments.

Gears of War: E-Day's setting, visuals, and story delivery represent its best aspects. The game's performance on Xbox Series X is top-tier, with slowdown only occurring during some particularly heavy sequences towards the end. I didn't experience a single crash, and it's great to see a modern game offer split-screen co-op in the modern age as an option.

The new characters are interesting and engaging, and finding out new layers of existing characters is also rewarding as a long-time fan. I think Gears of War: E-Day could've benefitted from leaning more into civilian-oriented side stories potentially ... but as I'm going to explain in the gameplay section, Gears of War: E-Day's campaign is let down a fair bit by its gameplay structure all up.

Gears of War: E-Day review — Campaign Gameplay

Let's get the good stuff out of the way first: this is still very much Gears of War. Everything you've loved previously about Gears is still here, and in most cases, elevated to the 11th degree.

E-Day boosts the player character's mobility by a huge amount. Sprint is now more instantaneous and on the left stick like a standard modern shooter. Cover is far more dynamic than it was previously, with the ability to take cover in lower spaces than before, making environments feel more varied and natural. You can now also climb and vault, allowing The Coalition to build on the game's verticality. Given that Kalona is a city-state with large buildings and urban environments, having these features serves the game incredibly well.

The gunplay is also very polished. Chainsaw-ing dudes in half is more rewarding than ever, with almost embarrassingly satisfying sound treatment and chunky gore physics. Watching a severed torso flip onto the floor never gets old.

There's a variety of new weapons which are also instant classics. The Locust have been scavenging the battlefields of the Pendulum wars, adapting old UIR guns with horrifyingly inhumane enhancements. As such, that satisfying M1 Garand "ping" returns from the UIR Markza, repurposed into the axe-hilted Locust Breechshot rifle, for example.

The gunplay lets itself down a bit when it comes to fighting some of the game's bigger enemies, though. Drones, wretches, and some of the earlier enemies are by far the most satisfying to fight, reacting to your bullets and even having destructible armor that makes combat feel more dynamic and modern. I'm not sure why The Coalition didn't extend this gameplay style to some of its bigger enemies, which is where I would argue it'd be far more crucial.

Indeed, in Act 1, Gears of War: E-Day starts so strongly, and I was sitting there wondering if this was going to end up being the best game Xbox ever shipped, but over time, that feeling began to unravel.

Reavers, Brumaks, and other larger enemies barely react at all to gunfire, making them feel like robots or bullet sponges — something Gears 4 was heavily criticized for. You end up just watching the enemy's health bar in some cases for at least some semblance of reactivity, instead of the visuals The Coalition's art team painstakingly worked towards. Towards the end of the game, these types of enemies become more common too, robbing the game of some of its dynamism.

Another irritating aspect of Gears of War: E-Day pertains to its open-but-not-actually-open world design, which to me smacks of rushed or changing game design priorities throughout development.

Kalona is a fully realized 3D city, with a huge variety of urban exterior and interior locations. It's a great canvas that The Coalition can build upon when designing future content, potentially both for Siege and Versus mode. The problem is, it doesn't lend itself particularly well to the campaign mode.

Gears of War: E-Day starts incredibly strongly, with a linear cinematic segment that really sets the tone for the game. Then, it opens up into this odd semi-open world structure that seemed interesting in previews, but in practice, it doesn't really reach further than the glimpses we got over the summer.

There's a map that offers the illusion of large explorable spaces, but in practice, all the segments are very linear. Even the side objectives take place in a structured way, undermining the need or desire to really explore. It felt like The Coalition tried to shoehorn in more reasons to explore by spreading weapon mods and collectibles around, but I just found this aspect of the game to be irritating and pace-breaking.

There's dozens upon dozens of weapon mods to find in the field, but half the time it'll be for weapons you don't really want to use. The game pings you with an annoying pop-up every few seconds saying "hardcase nearby," which just served as a distraction given that the reward was mostly just junk items. Even the collectibles were annoying to find, given that you had to jump through several menus then go manually searching for the item you just found from a huge list. There were more mods to find than there was gameplay canvas upon which to place them ... E-Day really would've benefitted from some kind of vendor system instead here, allowing you to buy mods at your leisure, rather than feeling forced into boring hide-and-seek gameplay every 3 minutes.

These might seem like minor gripes, but given that there's not much else "new" here on offer across the general Gears formula, they stand out a bit like a sore thumb.

It doesn't help that, as a result of the game's structure, you end up revisiting the same locations multiple times as part of the story, which felt anticlimactic and choring, particularly towards the end of the game.

The campaign does have some incredibly epic, cinematic, and deeply emotional moments — don't get me wrong. There are some fantastic sequences spread throughout the game, showcasing Emergence in all of its reptilian, subterranean horror. I just wish they'd doubled up on these moments instead of trying this odd "open" world experiment, which seems ill-conceived and poorly executed, with features that detract rather than elevate the overall experience.

Gears of War: E-Day review — Siege Mode

Let me preface this by saying I've never been a big fan of Gears' brand of PvP combat, and you might want to look elsewhere for a take on that. Instead, my preference for Gears multiplayer has always fallen to its Horde mode, which has taken on a whole new life in E-Day.

Siege Mode takes twelve players split into teams of four, and drops them into a portion of Kalona's devastated township. Here, you take on the role of one of the Gears during E-Day in progress, tackling side objectives, battling waves of enemies, setting up killzones, and grinding upgrades. This is where some aspects of the campaign's "open world" gameplay really shines through in ways that it didn't when there was a cinematic story to tell on top of it all.

The new mobility gives Siege maps a great deal of verticality and strategical elements. Four character classes offer some soft class roles, with snipers lending cover while medics revive fallen players. As you progress, you can hybridize a bit, equipping your medic with a sniper rifle for example from the outset, while still maintaining access to your "ultimate" ability kit items that can change the tide of battle for your squad.

It's impressive how well Gears of War: E-Day's multiplayer maps work in practice, they're incredibly large and have a lot going on simultaneously across the play space, giving it a sense of frantic urgency. As you're completing your missions, you may cross paths with another squad as is often the case in the campaign, leading to epic and emergent gameplay moments.

Invasion events spawn huge bosses like Brumaks and Corpsers, charging all 12 players to come together to bring them down. My complaint about them feeling a bit "spongey" persists here, but it's far more exciting tackling these towering behemoths in a big multiplayer setting, all while getting swarmed by lesser enemies like wretches and drones.

There's some mild and quite forgiving extraction gameplay here too. Side objectives and invasion events reward you with parts to upgrade your weapons and classes. If your squad fails to complete your mission for whatever reason, you will lose those weapon parts. Siege does give you a lot of leeway to avoid failure, though, even on the higher difficulties, detracting from the sense of urgency a bit.

I think The Coalition could've done a bit more to enhance the "emergent" gameplay moments and social interaction aspects. There are no emotes for example, which feels odd. Siege clearly takes some inspiration from Helldivers 2, but omits some of its more interactive and engaging innovations, which is a shame. But hey, it's all potential things to include in future seasons and updates, maybe?

We're not reviewing the future though, we're reviewing the now. And the now of Siege mode is already fantastic. Getting a capable squad together and putting yourself through the meat grinder is a ton of fun. Setting up batteries of mortar sentries and watching them rain down shells like an explosive hailstorm is endlessly satisfying. The potential here is clear and exciting.

What The Coalition has built here is as technically impressive as it is infectious. If the update cadence is solid, I can see me sticking with Gears of War: E-Day's Siege Mode remaining in my multiplayer rotation for some time.

Gears of War: E-Day review — Conclusion

I thoroughly enjoyed Gears of War: E-Day overall, and am already enjoying my second playthrough on a higher difficulty, but I would be lying if I said the game didn't have large campaign issues — particularly given how easily avoided many of them could've been.

Kalona is an immaculate canvas ripe for telling epic stories. The new, horror-laden tone is absolutely the right direction for Gears of War: E-Day. The existential dread oozes throughout every character delivery, and the city design is among the best the medium has ever seen.

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The gameplay structure placed on top of the campaign becomes the problem. It could've used a lot more iteration and forethought. It felt a bit like E-Day was originally intended to be some form of open-world, but at some point, they retreated, leaving it feeling disjointed. The "open world" aspects work far better in Gears of War: E-Day's siege mode, where side objectives, upgrades, and mission rewards actually feed a far more satisfying upgrade loop. In the campaign, they feel a bit more like irritants and roadbumps.

If I were to score the game based on the campaign alone, I'd probably give it an 8/10 overall — it's still incredibly fun, and the downsides are frustrating but not game-breaking. Siege mode elevates the overall package to a 9/10 for me. What doesn't work as well in the Campaign works incredibly well in Siege, and the potential for its future is quite clear.

The Coalition could probably do a little more to think outside of the box to stave off franchise fatigue and defy expectations, but the consistency of this franchise feels like coming home every time — which certainly has its own merits in today's times.

Long may Gears live.

Gears of War: E-Day launched October 6, 2026, exclusively on Xbox Series X|S on console with Xbox Play Anywhere for PC, it's also on Steam and Xbox Game Pass.

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Microsoft has been responsible for some pretty compelling innovations in the gaming space over the years, from everything including DirectX in decades past to more recent stuff like Xbox's disc-to-digital program or Xbox backwards compatibility on console and now Windows PC. Microsoft is now formalizing a team dedicated to exploring these unique and potentially transformative features.

Dubbed "Xbox Labs," Microsoft is formalizing the team that will research and work on new technologies across its gaming stack. The team there will work on new compatibility layers, such as bringing Xbox games to Apple silicon and WebGL, while also exploring the rise of reverse-engineered AI mods and games such as the recent 128-player Halo title that went viral a few weeks ago.

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Microsoft, like many in the gaming industry, are wondering about how to reach more users. Xbox announced "XP" recently, designed to bring more of its franchises into the real world via marketing collabs, merchandising, and even theme parks. Microsoft has also been putting its biggest franchises onto PlayStation as it seeks more users therein, and also pushing Xbox Cloud Gaming as an option for those who don't want the upfront cost of buying a console.

Microsoft has struggled to maintain pace with the growth of the PlayStation 5, Nintendo Switch platform, or Steam on PC, but made a sprint of acquisitions in a bet to at least sell games on those platforms. Titles like Call of Duty, Minecraft, and Forza Horizon are dominant off Xbox, but the decline of Xbox as a platform has been painful for fans to watch.

Incoming Xbox CEO Asha Sharma is charged with reviving Xbox's fortunes in this space. There's been a lot of promises to fans, including returning to exclusive games (starting with Gears of War: E-Day), and doubling down on new updates for Xbox Series X|S consoles, which recently included the addition of Mythic completion achievements. However, it has come at the cost of thousands of Xbox job losses via redundancies and divestitures, leaving a vast trail of disrupted lives in its wake.

Sharma noted in a town hall meeting with Xbox staff last week that it can't rely on past wins as it seeks to shape the future. AI and other technologies are rapidly disrupting what gaming will actually be in the next decade, as attention and access gets disrupted by AI-borne RAMpocalypse. The content cadence is likely to vastly saturate the addressable audience too, leading to a dilution in attention and spend.

In my view, it's pretty clear Sharma is right that technological platform innovation is absolutely necessary to navigate this "new world" being foisted upon us (by, well ... Microsoft itself), but it remains unclear when Xbox Labs' first innovations will materialize for users or developers. For those interested, a bit more "wait and see" is likely on the menu.

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Xbox has been "restructuring" over the past summer, which has seen thousands of job losses via cuts and divestitures, and has left Xbox fans wondering what the aftermath will ultimately look like.

Xbox CEO Asha Sharma has made no secret of her intent for content moving forward: Microsoft will double down on its biggest and most visible Xbox franchises, including the likes of Fallout, Call of Duty, Candy Crush, World of Warcraft, among others.

Some of Xbox's more eclectic studios, such as Ninja Theory, Double Fine, and Compulsion have either been spun off as separate, or outright shut down. These studios were all working on new franchises generally speaking, and while they didn't become financial success stories, the creativity was often award-winning.

Sharma's comments about Xbox's biggest franchises have left many wondering if there'd still be space for creativity and newness at Xbox, and it seems the answer is "yes," complete with a warning on over-relying on existing franchises.

"On content, I think this is probably the thing that you are all seeing the most about as we're making a lot of changes," Sharma said at the Xbox Town Hall this past week, in wholly unauthorized transcripts shared to Windows Central via multiple trusted sources.

Sharma reiterated the plan to focus on the biggest Xbox franchises, but also noted that relying on past victories won't help Xbox win the future.

"We're backing our strongest franchises. I want our great games to become great global billion-dollar franchises. I would also like to see us continue to create enduring new IP. We will not survive if we only revive on the past. We have to find new ways, and courage, to have invention on new IP, that reaches new sets of audiences."

Sharma remarked upon opportunities to grow King and the casual gaming segment in general, where titles like Monopoly Go and Block Blast have eaten into Candy Crush's casual gaming market share in recent years. Asha Sharma also talked about simplifying their studios, reiterating decisions to move some IP, like Halo and Sea of Thieves under Activision, hinting that more "simplification" could be on the way ... what that "simplification" might look like remains to be seen.

"Everything big once started as something small."

Xbox has been aggressively exploring ways to drive down costs in general this year. The opportunity within Xbox's ecosystem has diminished as hardware stock levels collapse, owing to the RAMpocalypse. Xbox's disastrous multi-platform strategy of yesteryear saw the platform lose relevancy while boosting competitors, leading to declines for major third-party games like FIFA, Fortnite, and NBA 2K titles on Xbox Series X|S as well.

Moving back to exclusive games has given Xbox a boost, with users returning to the platform for titles like Gears of War: E-Day and Forza Horizon 6, but growing Xbox again will probably take a multi-year, multi-game, multi-franchise effort, coupled with some sort of miracle on the hardware side. Xbox Series X|S and console hardware in general has moved wholly to being a luxury purchase, putting pressure on Xbox's chances.

In an interview with Windows Central at the start of the year, Chief Content Officer Matt Booty remarked that "everything big once started as something small," in reference to investing in new IP, which has always resonated with me. Indeed, Microsoft has partnered up with Hideo Kojima of Metal Gear fame for PHYSINT, complete with movie and TV rights in development with Xbox's new XP entertainment licensing division.

It'll be interesting to see if Sharma's Xbox does more in this space ... even if Xbox has made stark, quite devastating cuts within its existing teams. AI is muddying the water and blowing up component costs. There are more games than ever, and for many, less free time and money than ever. Micro-spend in service games continue eating up all the spend and users, and finding new cohorts seems more difficult than ever ...

The challenges on Xbox's plate are numerous, but being able to land exclusivity over the next Fortnite, Roblox, or indeed, Minecraft, is doubtless the dream of every major entertainment company. Does Sharma's Xbox have it in them? As usual, only time will tell.

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Surprise! Here's a quick look at Xbox's new PC app, potentially set to go live to Xbox Insiders before the end of the year.

Over the summer, Microsoft began testing a new Xbox Cloud Gaming interface codenamed Bastion, which aimed to bring the user experience closer to the Xbox Series X|S console. The Xbox PC app looks a lot different from this general ident at present, and has a variety of performance concerns, particularly when loading into large libraries or the general Xbox PC game store.

This week, Xbox CEO Asha Sharma noted her intention to elevate Microsoft's gaming offering on PC, and here's an early glimpse at at least part of what that looks like.

Microsoft is preparing to ship the below interface, codenamed Garrison, some time in the near future. I got access to an early version of the app this evening, and thought I'd give you a quick run through.

In the video above, I give you a quick tour guide of the new app's interfacing on PC, which includes designs for both mouse and keyboard and controller. You can set this app as your default home screen when loading into Windows 11's new "Game Mode" setting, and it will default to the controller scaling — ideal for devices like the Xbox Ally.

First impressions revolve around performance for me. This is a lot faster than the previous app, particularly when it comes to loading in my large 1400+ library of Xbox titles from across the years. It's a lot easier to see when something is actually installable now, or just stream-capable from Xbox Cloud Gaming.

The navigation between game listings is also a lot more streamlined. There's no longer two separate pages for games, and both the store listing and game listing now share a single interface.

For the most part, there isn't a ton of new functionality on offer just yet. This seems to be about boosting performance and usability first and foremost.

Xbox's PC offering has diverged immensely from Steam, as Steam offers a lot more community tooling, developer dialogue systems, and more visible reviews. Steam arguably has better curation too, and while the store pages on this version of the app aren't fully implemented yet, I'm eager to discover if Microsoft has improved visibility for developers through this app. It would be good if developers end up with more tools to communicate with their audiences on the Xbox PC app too, and Microsoft has an opportunity to integrate Minecraft and its other live service games more deeply to boost its community-building chops potentially.

I suspect this version of the app could go live to Xbox Insiders on PC in the coming weeks given that it's already getting bundled into Windows 11 builds now.

Microsoft has been on a bit of a tear over the summer, restructuring its business, divesting studios, and re-focusing its efforts on Xbox Series X|S consoles. It's encouraging to see Microsoft hasn't left its Xbox PC efforts fall by the wayside either. This week, it announced a huge partnership with NVIDIA for their new RTX Spark Arm laptop line, which includes the Surface Laptop Ultra — which is a gaming powerhouse in its own right. Microsoft also announced Xbox XP this week, focused on building player retention and community outside of its traditional console channels. I wonder if the Xbox PC app will play a role here too.

In any case, let me know what you think of the new Xbox PC app in the comments, and what you'd like to see added to Xbox PC in the future!

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In among the litany of failures across Xbox and Microsoft in general, there are at least a few dozen undeniable epic business wins. One of those is undoubtedly Minecraft.

The blocky craft 'em up adventure already had huge momentum when Microsoft acquired it, but the firm has since turned Minecraft into a cultural powerhouse, with a merchandising and licensing empire that is often overlooked in general gaming discourse. Microsoft thinks there are more opportunities like this ... and that's why it is creating a new division under Xbox today.

"XP" is a new department under Microsoft's gaming team, led by new XP CEO Kayleen Walters, former president of Minecraft.

During Xbox's internal Town Hall meeting this week, Xbox CEO Asha Sharma described "four Cs" of focus for Xbox, with the session focusing mainly on Core and Content, i.e. console growth and uplifting Xbox's first and third-party content. Sharma described XP forging ahead with the Creator and Connection segments of the plan, aimed at developing other Xbox franchises to the same heights as Minecraft itself.

Microsoft put out a blog post today outlining the vision for XP, which will essentially operate as a licensing pipeline across all of Xbox's major franchises.

"Xbox Pictures" will focus on opportunities to bring Microsoft gaming franchises to the big and small screen, in the forms of movies and TV shows. Microsoft has already revealed a range of content in this area, including content for Gears of War, Wolfenstein, Diablo, among others. Big wins here include the Minecraft movie and Fallout TV show, both of which were huge successes in their own right, and vastly boosted interest in the games.

"Xbox Products" will extend what Walters has already done for Minecraft in the form of merchandising and other product lines. Microsoft says that these will be "authentic" to the fandoms. Toys 'R' Us recently announced plans to open dozens of new stores, focusing on the new adult toy-collector cohort. I suspect Microsoft may seek to join in here ... perhaps we could see Skylanders return?!

"Xbox Places" will be a new division focusing on fan events and theme park experiences. Microsoft specifically referred to BlizzCon in the press release here, and I recently heard whispers that Microsoft was interested in extending the BlizzCon model to other major Xbox franchises. Microsoft also has a theme park for Minecraft going live in the UK next year, set as a test bed for this type of thing. Perhaps the Overwatch map "Blizzard World" will become a reality some day ...

Finally, we have "Xbox Partnerships," which will continue the work Microsoft already does bringing its universes into other brands. The recent IKEA Xbox furniture line is an example of this, as well as the Blizzard McDonalds promotion in the UK, and the recent Fanta Xbox Game Pass integrations.

Kayleen Walters spent 13 years at Lucasfilm doing the same kind of work between Disney's theme parks and merchandising empires for Star Wars, and delivered the same for Minecraft during her tenure at Xbox. Now, Microsoft is hoping to extend that even further to franchises like Fallout, Call of Duty, Candy Crush, and more.

Reaching Xbox fans outside of Xbox

Speaking on the appointment, Kayleen Walters had this to say about XP and the potential that exists in Xbox's franchises.

"XP was created from a simple but powerful belief: the world's most beloved gaming franchises have an opportunity to reach people far beyond the boundaries of the game itself. Fans don't just play our franchises. They watch them, wear them, attend them, celebrate them, and connect with them in countless ways. XP brings together the teams responsible for helping XBOX franchises show up in the world in bigger, more meaningful ways."

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Microsoft has also appointed former Reddit and Meta executive to run Minecraft in Walters' stead, with a goal of growing Minecraft's chops as a developer platform, taking on Roblox and the like.

This era of Xbox revolves around synchronizing and utilizing Microsoft's acquisitions of the last few years, identifying the clear opportunities that the Minecraft movie and Fallout TV show has presented. Other big media properties of recent years, spanning Cyberpunk, to Castlevania, to Resident Evil, have all seen significant uplift as a result of successful delivery of these shows and movies.

Of course, those movies and TV shows have to actually be good. And as the Halo TV show has taught us ... a flop can actually do more harm than good to a gaming brand and its potential. There's no guarantee Microsoft and its partners can easily emulate the success of the Fallout TV show and Minecraft movie with other properties. I would like to see them take another stab at a Warcraft movie, though.

In any case, Microsoft has explored this segment before with Xbox Entertainment Studios, which fell apart quite rapidly. Microsoft knew this segment was going to be big, as far back as 2012. Although it seems Microsoft now has the good sense to work with external experts (like Netflix and Amazon Prime) rather than try to develop some of these products in-house.

It remains to be seen if the results of this venture will actually deliver. There's definitely a clear and obvious opportunity here, and Xbox's primary competitors, Nintendo and PlayStation, are leaning heavily in this direction already.

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Yesterday, Xbox CEO Asha Sharma spoke to Microsoft employees in a big Town Hall meeting, covering a variety of topics.

Xbox's gaming org has undergone vast restructuring this summer leading to thousands of job cuts via layoffs and divestitures. The reorg is designed to reduce costs and shift as much of its business as possible out from underneath Microsoft U.S. corporate structure. More of Microsoft's game studios have been moved under purpose-built publishers like Activision and Bethesda, as the AI buildout continues to dominate Microsoft U.S. overall bureaucracy and legal apparatus.

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Xbox stated recently that its restructure is "75% complete," with staffers still wondering what additional layoffs might be on the table. But for now, Asha Sharma took to the internal airwaves to give Xbox staffers an update on what to expect in the coming months from Xbox's overall plan. The quotes below were transcribed to us and verified with multiple sources.

Xbox's big plans for PC and gaming in general: easier publishing, and a Battle.net boost

Sharma spoke on a range of topics at the event, some of which we covered yesterday which you can read up on here. There, Xbox's Asha Sharma spoke on the need to strengthen Xbox's core user base: console users, with plans to boost Xbox Series X|S and the next-gen Xbox Helix "family of devices." But today, I'd like to highlight her comments on Xbox PC and its future, which includes boosted publishing powers for developers, more support for Battle.net, and more.

"On PC historically, we've taken a one-shot approach. We've had one app, and that's what we've focused on. As we have dug in, we're leaving a lot on the table," Sharma said. "It turns out that Battle.net supports an audience that we're not reaching outside of it, and it is awesome at it. The retention is nearly as good as Steam's retention, and we've never really put any work behind it as a platform. And so, we are doing that. We are doing it the right way for that community. It'll be great for our first-party games, and great for select third-party games too."

Indeed, Battle.net recently picked up its first third-party game in the form of The Witcher 3. Activision previously experimented with Battle.net, putting Call of Duty and Tony Hawk's Pro Skater up on the service, and Xbox chimed in with DOOM and Avowed, among others. Blizzard seems to be taking a more curated approach to content on Battle.net, as opposed to opening the flood gates Steam or Xbox PC-style. Retention refers to return users, and not necessarily total users. Sharma is saying that once they're in the ecosystem, Battle.net users stick around at a rate almost as good as Steam.

It'll be interesting to see what publishers show up there next in any case. I could see Battle.net focusing more on AAA type stuff, but it also seems to be designed to help Xbox boost Xbox Play Anywhere. Indeed, The Witcher 3 is now Xbox Play Anywhere on Xbox Series X|S consoles and cloud as a result of this partnership, even if you grab it via Battle.net on PC.

None of this means Xbox plans to ditch Steam, though.

"We will continue to invest in other PC apps as long as they reach distinct audiences," Sharma emphasized. "The Windows app [Microsoft Store] reaches a lot of people around the world. In fact, in China, it is the number one store," Sharma said, although it's unclear by what metric they're measuring this. It's true that Fortnite, Roblox, and some other major service-type games are available on the Windows Microsoft Store, and not on Steam. I'm told many users in China access Steam via a VPN, which probably clouds some of these figures.

"We're collaborating across the board," Sharma said, "we're doing a lot this fall [in terms of offers] through OEMs. We have an offer going out to 14 million OEMs. I saw some great pre-install work that's happening for [World of Warcraft], and some great conversion numbers. We will continue to succeed on Windows. There are a billion Windows PCs. There's no reason we shouldn't be serving our audiences there."

OEMs refers to companies that build and ship Windows-based devices. It sounds to me like Sharma and Xbox are working to bundle other content with upcoming laptop launches. Many laptops come with PC Game Pass codes these days, for example, and it sounds like World of Warcraft may come with launchers and gametime pre-installed on some devices to celebrate the launch of WoW: Forever and further boost Battle.net in general.

Finally, Sharma spoke about making it easier to "work with Xbox," echoing complaints I've heard from developers big and small about building games for the Xbox ecosystem.

"Right now, it is simply very hard to work with Xbox," Sharma admitted. "So, we are simplifying the targets, we're moving to a headless partner center, we're taking the cruft out of our APIs, and we're making them machine-readable. There's a lot of work here. We need developers to be able to work with us, understand how they are performing, and have tools that actually grow their business. There's a lot we can do here. I'm encouraged by the work happening."

The idea here is to make Xbox's publishing programs as simple and automated as possible, reducing the need for human-intervention and bottlenecks. You might notice on Metacritic that PS5 and Steam reviews of games often vastly outstrip their Xbox counterparts. One reason for this is that developers' games often seem stuck in certification until the last minute on Xbox, with reviewers and content creators opting for PS5 and Steam versions as codes usually come in much earlier there.

More problematically, Microsoft's publishing requirements often just see indie developers rejected without providing any clear reasoning, despite obtaining clearance on Steam and PS5. It's often only when the Xbox community gets involved and makes noise that some publishers get their work cleared through cert, which is absolutely stupid. It sounds like there's an effort to fix this, thankfully.

PC gaming is a huge opportunity for Xbox, both on and off Steam

Microsoft's core focus is rebuilding its Xbox Series X|S console business ahead of the Xbox Helix launch, but it's encouraging to see they're not abandoning efforts to strengthen their PC offering.

In years past, Microsoft earned itself a reputation of hostility among PC players, with services like Games for Windows Live remaining notorious to this day. As of 2026, Xbox's offering on PC is far far better. The Xbox PC app is in a much better place (although could still be better), the Xbox Ally X handheld is a fantastic console companion for Xbox Play Anywhere fans. And perhaps ironically, Microsoft's disc-to-digital program on Xbox consoles is offering a way to acquire physical PC games for the first time in years, strangely.

Microsoft still has a way to go on building trust with PC gamers for sure. I would argue having more open dialogue with the community there and having a more public, prominent feedback program similar to what we've seen on Xbox Series X|S would help. PC Game Pass is still a very strong offering, and Battle.net is arguably the best of the publisher-focused launchers, vastly outstripping stuff like Ubisoft Connect and EA Play.

PC gaming is a very different culture to console gaming, and arguably more competitive. Steam is absolutely beloved, and outside of that, we have an arrangement of publisher-focused launchers like the Riot Client and HoYoverse launchers. Xbox PC still needs a lot of work on the performance side, especially on handhelds, and the integrations with external launchers like Battle.net itself aren't always the best. But as an Xbox-first, Xbox PC-second gamer, I've been encouraged by the work here. I'd love to see Xbox boost publisher relationships and discoverability for indie games, improve the search functionality on Xbox PC, and also streamline processes for getting Xbox Play Anywhere functional.

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Today, Xbox CEO Asha Sharma addressed all of Xbox in an internal town hall, the transcript of which was shared to Windows Central and verified by trusted sources.

Xbox has been undergoing something of a reset this year, with divestitures, layoffs, and structural changes. Xbox Game Pass removed Call of Duty and picked up a big price cut, Xbox also returned to exclusive games and content, and began investing in marketing and features for its Xbox Series X|S consoles again for the first time in years.

"Why do we exist?" Sharma said, "We exist to be where the world plays, we will know when we have a billion daily active people, and we have a right to win because we're now focused on our fans and franchises."

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Sharma noted that Xbox was declining in hours spent, players, and revenue at the start of the year. She now says Xbox has stabilized in hours spent, and she's now said after year-over-year first party declines, Xbox has now returned to growth in this area. She reiterated that the previous Xbox Game Pass strategy sent Xbox into "freefall" declines on the balance sheet, likely referring to the damage at both ends to Call of Duty and Xbox Game Pass.

UPDATE: To clarify, when speaking about growth here, I'm told Asha Sharma was using a chart referring specifically to first party growth, i.e. games that Xbox owns and publishes. I've updated the text to clarify this.

"We're making the right decisions to reinvest in the business, after an all time low, we've started to return to growth, more than 2 to 3 times what we were, and we expect that continue." Asha Sharma also called out Gears of War: E-Day, Minecraft Dungeons 2, and World of Warcraft Forever for having "strong" starts, and noted that Xbox has seen a 30% increase in positive brand sentiment over the past year.

Growing Xbox Series X|S, leveraging Xbox Helix, Xbox Game Pass, and more handhelds?

Core, content, creation, and connection, are the "four C's" Asha Sharma described as leading Xbox forward. She said that Xbox's market position suggests it needs to invest more in Xbox console, despite the fact the segment overall isn't growing in the gaming industry — she says Xbox still has an opportunity to grow in the space. She also said Xbox doesn't have "the right" to grow beyond console if it can't serve their "most valuable players the right way."

Asha Sharma says strengthening Gen-9 (Xbox Series X|S) is key to this, calling out innovations like Xbox Cloud Gaming, Xbox's disc-to-digital program, and Xbox Play Anywhere growth. She also hinted that Xbox Game Pass will get more "flexible for more players" in the future, reiterating previous hints that users will be able to tailor exactly what types of content they want to access in the service.

Asha Sharma also called out Gen-10, Xbox Helix, describing it as a "family of devices."

"We are moving to a family of devices for Gen-10. There is not one device that fits all. We will certainly have a great console first, but we also know that many players will be on the go. There are some things that we are the best in the world to manufacture, and there are other things that will we partner on. So, we will be sharing more about that as our plans develop. The operating system is starting to look really good. We're very excited about this."

Asha Sharma also spoke about Xbox PC and Battle.net, talking about an intention to grow Battle.net as a platform. She said Battle.net is almost on-par with Steam for user retention, and the recent partnership to bring CD Projekt RED's games like Witcher 3 to Battle.net will grow further. "We will do it the right way for those communities," she said, hinting that Battle.net will remain a more curated store compared to the likes of Steam or Xbox PC.

On further opportunities, Asha Sharma also revealed that Xbox PC is, in fact, the number 1 PC gaming storefront in China (although, it has been suggested to me that this claim likely excludes China-based Steam users using a VPN — I'm exploring this comment a bit more.)

Update: I'm told Asha Sharma was referring to the Windows Store here, not necessarily the Xbox PC store, which while linked are indeed separate technically. For context, he Windows Store is installed by default on Windows 10 and 11 PCs, and contains many games that aren't available on Steam including Fortnite and Roblox.

Asha Sharma also stated that they'll continue to invest in other PC apps where there's a distinct audience, i.e. Steam in general.

Sharma also said that Xbox is "simplifying" the target and streamlining APIs for publishing on Xbox to make it easier for developers to ship on Xbox Series X|S, Xbox Helix, and Xbox PC — which has long been a sore point.

Xbox's strategy looks like the right one, for now

Xbox has seen tons of layoffs over the summer in a big effort to restructure more of the business away from the ballooning costs of Microsoft bureaucracy. To that end, it has shifted some Xbox studios under purpose-built subsidiary publishers like Activision and Bethesda, divested some, and shuttered others.

Microsoft has also doubled down on its core audience, Xbox console players, whose neglect became untenable at the start of the year as Microsoft seemed to focus on future-facing telemetry data at the cost of the current reality.

Indeed, I wrote two years ago that Xbox was neglecting its core at the cost of growth that might never materialize, and it seems that growth indeed never did materialize in the previous strategy.

There are positive shoots throughout Sharma's pitch to Xbox staff, but she still noted upon caution with regards to the state of the economy, the RAMpocalypse, and generalized disruption in the entertainment biz.

How are you feeling about Xbox's new strategy so far? Let us know in the comments.

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We've been hearing bits and pieces about the new Xbox Elite Controller (Series 3) for some time now, and this latest leak is the biggest one yet.

It initially leaked as part of the big Xbox documents drop during the Activision-Blizzard acquisition hearings, and then later via the Brazilian equivalent of the U.S. FTC. But wait, there's more!

During the summer, an early Xbox Elite Controller Series 3 unit leaked in full on social media, giving us full pictures of what to expect. Now, we might even have its full spec sheet.

Shared by the fine folks at /r/GamingLeaksAndRumours on reddit, it seems the Xbox Design Lab itself might've just giving us the best glimpse yet at what to expect in the new Xbox Elite Controller, and it sounds rather enticing.

Although the APIs were already taken down by the time I saw the listing, it seems reddit was able to scrape the providers of the Xbox Design Lab storefront and discovered a variety of information about what to expect.

The highlights includes "advanced haptics," PlayStation-style, as well as full Design Lab integration for customization. It also comes with options for silent sticks, swappable d-pads as is typical, an adjustable scroll wheel (confirming previous leaks), and full TMR anti-drift Hall Effect thumbsticks — which is great news for accurate movement and aiming.

Here's the Xbox Elite Controller Series 3 spec summary in full from the reddit post.

The post alleges that there were four SKUs listed. Two with, and two without the full haptics motors, split between base models and "complete" models that likely come with additional bells and whistles like charge docks, carry cases, and so on. Other features I've been hearing about include direct-to-WiFi connectivity to minimize Xbox Cloud Gaming latency, as well as easier device switching and management between Xbox, Bluetooth, and other sources.

I had heard that the Xbox Elite Controller Series 3 was imminent for a reveal. If this API leak is indeed true, its addition on the Xbox Design Lab suggests Microsoft may want it out in time for Christmas and the holiday shopping season.

Although, the leaks make no mention of price ... and that'll be the big kicker for many.

The new Xbox Elite Controller (Series 3) is doubtlessly imminent

I teased on the Xbox Two Podcast last week that I was expecting the Xbox Elite Series 3 out before Christmas, and this leak aligns with what I've been hearing.

I really enjoy the Xbox Elite Controller Series 2 for the convenience of having a permanently-charged controller. The battery life on the Series 2 is truly absurd, and the convenient and weighty charge dock beats all the other options I've seen on the market. Although ... the Series 2 is indeed notorious for quality issues. I've gone through at least two of them, maybe even more, with issues ranging from shoulder button failures to rubber grips falling off.

From speaking with sources about the Xbox Elite Controller, quality control and repairability has been a priority for the Xbox Elite Controller Series 3. It remains to be seen of course how it functions in practice. I'll be eager to get my hands on it and do a full review and teardown video so you guys know whether or not this is the one to buy.

I, for one, am pretty excited. Although there's no information yet on price, and the split between haptic and non-haptic versions makes me wonder just how pricy the haptic-based version will be if they're going as far to split them into separate SKUs. 🤔

Take this all with a pinch of salt for now, of course, but it probably won't be long until all of this is confirmed by Microsoft itself.

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One of my favorite things about the Xbox ecosystem has historically also been one of its most frustrating. Why? Primarily due to a "lack" of adoption.

Xbox Play Anywhere is by far and away my favorite thing about being an Xbox owner. As a heavy (figuratively and literally) Xbox gamer with hundreds upon hundreds of owned games, I'm always excited to see when one of my games supports Xbox Play Anywhere — a feature that allows me to take my game to Xbox Cloud Gaming or Windows PCs or gaming handhelds on the same license, with the same save file.

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However, in years past, adoption was pretty anemic. Xbox's first-party titles (mostly) came to the service, but third-party games generally turned their nose up at it. What's worse, the idea of older games getting support was almost unheard of. That changed in a big way in 2026.

Games both old and new are getting Xbox Play Anywhere support out of the blue

I will remember 2026 as the year Xbox Play Anywhere really saw a watershed moment.

Previously, it felt like AAA developers simply didn't care or want to work with Xbox Play Anywhere. I wrote an opinion piece complaining about Xbox Play Anywhere adoption back in January, but almost a year later, things have done an almost total 180.

Before, it felt like to expect Xbox Play Anywhere, Microsoft had to drop an Xbox Game Pass deal on the game in order to acquire the rights and convince the developers to play nice. But this year, we've seen a steady cadence of games both large and small hitting Xbox Play Anywhere without any form of Game Pass integration.

Yes, many AAA games still aren't arriving as part of Xbox Play Anywhere (notably ones from the "bigger" publishers like EA and Ubisoft), but it seems even they are coming around to the idea. A few weeks ago, Ubisoft began offering some of its games on Xbox PC "for free" if you own the Xbox console version, making them Xbox Play Anywhere in all but name. Now if we could just get Star Wars Zero Company too ... if you're listening, EA.

Other publishers have been sporadic. Capcom brought Onimusha: Way of the Sword to Xbox Play Anywhere, but not Resident Evil 9 or Pragmata, for example. Others have been fully on board, with Square-Enix pledging virtually every new release, including re-releases like the upcoming Kingdom Hearts remasters and Final Fantasy Resonance.

Indeed, one of the bigger issues with Xbox Play Anywhere revolves around gaps in the overall content line-up. It reminded me a bit of the Windows Phone app gap ... wherein developers didn't see enough users to justify the port, and users didn't see enough content to justify using the store. But somehow, Xbox seems to have overcome this issue with Xbox Play Anywhere.

Witcher 3 recently got retroactively updated with Xbox Play Anywhere support, for example. Today, Metro 2033 and Last Light were announced with HD refreshes, complete with Xbox Play Anywhere support. Baldur's Gate 3 too, also grabbed Xbox Play Anywhere support, with Larian remarking that it's just "a cool part of the ecosystem." Even some of the more obscure games like Tainted Grail: Fall of Avalon, a game I was secretly hoping would grab Xbox Play Anywhere, just randomly got certified today. I also had no idea other viral indie hits like TCG Card Shop Simulator were Xbox Play Anywhere until I checked what was available today.

What's going on here?!

There's been a huge, generalized sprint of solid Xbox Play Anywhere support recently. Blood of Dawnwalker, Control Resonant, Resonance: A Plague Tale Legacy, Aliens Fireteam Elite 2, Beast of Reincarnation, Dispatch, 007: First Light, Subnautica 2, Vampire Crawlers, RuneScape: Dragonwilds, Replaced, Monster Hunter Stories 3, Deep Dish Dungeon, Clive Barker's Hellraiser Revival, Demeo x Dungeons & Dragons, and many more — have all hit the service in recent months, or will in the near future.

There are tons more as well, on top of first-party titles which are all but guaranteed to hit Xbox Play Anywhere by default. Crucially, all of the games play incredibly well natively on Xbox Ally X, optimized for handhelds out of the box in most cases.

Microsoft hasn't been shy about its intentions to improve the Xbox back-end systems to facilitate these kinds of features. But I'm curious what is driving this increased adoption of late ... could it be the Xbox Ally and Xbox Ally X effect? Is it simply a no-brainer if you're also moving copies via Xbox Cloud Gaming? Is the Xbox PC store seeing more rapid adoption than people think?

Whatever the cause is, as an Xbox Ally X gamer, I'm loving it.

Now if you don't mind, I'm going to rock up with some more Deep Dish Dungeon for a bit while the WoW: Forever servers are in maintenance ...

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As I write this, I just wrapped up my run-through of Gears of War: E-Day, start to finish. Although, I have yet to experience the full actual game.

For the review build, Gears of War: E-Day's new siege mode is disabled, as is versus multiplayer. It felt odd to me to score a game I haven't fully played yet; as such, this will be a review-in-progress pending the launch state of versus and siege mode, which I presume goes live with the game itself on October 6, 2026.

Gears of War: E-Day is something of an important game for Xbox. It carries the flag for Microsoft's return to exclusive Xbox Series X|S games, and likely has some oversized pressure upon it to deliver. We're not here to review that aspect of the product, though — only what is here sitting in front of me.

And my feelings are a bit mixed.

Gears of War: E-Day has some of the most stunning visuals I've ever seen committed to the medium, with absolutely immaculate lighting treatment, immense and meticulous city detailing, and gorgeous character work. The gunplay is also fantastic, smoothing off some of the series' rough edges with boosted mobility, without sacrificing the Gears feel.

But the overall gameplay structure does the overall game a pretty sizeable disservice in my view, preventing it from reaching its full potential.

Gears of War: E-Day review — Story, Art, and Tech

Gears of War: E-Day takes place over a decade before Gears of War 1, offering us a front-row seat to the brutal and genocidal opening to the Locust's attack on humanity.

The city of Kalona serves as ground zero for that invasion. Kalona is known as a city of science and technological progress, and was instrumental in developing the COG's weapons tech and industrial war economy during the civil war against the UIR. E-Day takes place six weeks after the UIR surrenders, and Dominic Santiago and Marcus Fenix are picking up the pieces and mourning lost friends and family.

The character work on offer in E-Day is absolutely top-shelf. The trauma of loss and the shock of the Locust invasion comes through incredibly well in every single aspect of the game's delivery. The cityscape is immaculately detailed, with interiors fully rendered with a lived-in feel, complemented by some of the best lighting I've ever seen in a video game. Well and truly, Gears of War: E-Day is at the absolute apex of Unreal Engine technological prowess, and the game deserves awards on that basis alone, most likely.

Rendering the city in so much detail really helps serve the story. Gears of War's more recent games take place in a ruined world, where the Locust have effectively already won and decimated humanity and most of its cities. For E-Day, The Coalition had to show a city that was still thriving and populated, and the horrors therein.

From the very first cutscene, The Coalition pulls no punches: this is a horror story, a war story, and a tale of survival and desperation. The COG army is decimated and blindsided, besieged by an unknown threat that they immediately underestimate as monsters without a plan, only to discover later just how smart and organized the Locust actually are.

Civilian NPCs litter the city, sometimes fleeing, sometimes in dismembered puddles on the ground. The reactions from the characters and their development throughout the game really help to elevate that sense of loss and fear — they're not the battle-hardened survivors of the original Gears trilogy. They're young, war-weary from fighting the UIR, and in some cases wholly traumatized already.

I don't want to give too much away about the story, but this very much felt like the first game in a new planned trilogy ... there were aspects of the delivery that suffered as a result. Some plot threads felt designed to be resolved in future games (or DLC?), leaving me wanting somewhat. But the fact that I am eager to learn more about this Emergence Day story arc is probably a plus. It would be far worse if I didn't care, and I find myself caring a lot about the new characters, their struggles, their past lives, and what will ultimately end up happening to them ... given that some clearly aren't present in future installments.

Gears of War: E-Day's setting, visuals, and story delivery represent its best aspects. The game's performance on Xbox Series X is top-tier, with slowdown only occurring during some particularly heavy sequences towards the end. I didn't experience a single crash, and it's great to see a modern game offer split-screen co-op in the modern age as an option.

The new characters are interesting and engaging, and finding out new layers of existing characters is also rewarding as a long-time fan. I think Gears of War: E-Day could've benefitted from leaning more into civilian-oriented side stories potentially ... but as I'm going to explain in the gameplay section, Gears of War: E-Day is let down a fair bit by its gameplay structure all up.

Gears of War: E-Day review — Campaign Gameplay

Let's get the good stuff out of the way first: this is still very much Gears of War. Everything you've loved previously about Gears is still here, and in most cases, elevated to the 11th degree.

E-Day boosts the player character's mobility by a huge amount. Sprint is now more instantaneous and on the left stick like a standard modern shooter. Cover is far more dynamic than it was previously, with the ability to take cover in lower spaces than before, making environments feel more varied and natural. You can now also climb and vault, allowing The Coalition to build on the game's verticality. Given that Kalona is a city-state with large buildings and urban environments, having these features serves the game incredibly well.

The gunplay is also very polished. Chainsaw-ing dudes in half is more rewarding than ever, with almost embarrassingly satisfying sound treatment and chunky gore physics. Watching a severed torso flip onto the floor never gets old.

There's a variety of new weapons which are also instant classics. The Locust have been scavenging the battlefields of the Pendulum wars, adapting old UIR guns with horrifyingly inhumane enhancements. As such, that satisfying M1 Garand "ping" returns from the UIR Markza, repurposed into the axe-hilted Locust Breechshot rifle, for example.

The gunplay lets itself down a bit when it comes to fighting some of the game's bigger enemies, though. Drones, wretches, and some of the earlier enemies are by far the most satisfying to fight, reacting to your bullets and even having destructible armor that makes combat feel more dynamic and modern. I'm not sure why The Coalition didn't extend this gameplay style to some of its bigger enemies, which is where I would argue it'd be far more crucial.

Indeed, in Act 1, Gears of War: E-Day starts so strongly, and I was sitting there wondering if this was going to end up being the best game Xbox ever shipped, but over time, that feeling began to unravel.

Reavers, Brumaks, and other larger enemies barely react at all to gunfire, making them feel like robots or bullet sponges — something Gears 4 was heavily criticized for. You end up just watching the enemy's health bar in some cases for at least some semblance of reactivity, instead of the visuals The Coalition's art team painstakingly worked towards. Towards the end of the game, these types of enemies become more common too, robbing the game of some of its dynamism.

Another irritating aspect of Gears of War: E-Day pertains to its open-but-not-actually-open world design, which to me smacks of rushed or changing game design priorities throughout development.

Kalona is a fully realized 3D city, with a huge variety of urban exterior and interior locations. It's a great canvas that The Coalition can build upon when designing future content, potentially both for Siege and Versus mode. The problem is, it doesn't lend itself particularly well to the campaign mode.

Gears of War: E-Day starts incredibly strongly, with a linear cinematic segment that really sets the tone for the game. Then, it opens up into this odd semi-open world structure that seemed interesting in previews, but in practice, it doesn't really reach further than the glimpses we got over the summer.

There's a map that offers the illusion of large explorable spaces, but in practice, all the segments are very linear. Even the side objectives take place in a structured way, undermining the need or desire to really explore. It felt like The Coalition tried to shoehorn in more reasons to explore by spreading weapon mods and collectibles around, but I just found this aspect of the game to be irritating and pace-breaking.

There's dozens upon dozens of weapon mods to find in the field, but half the time it'll be for weapons you don't really want to use. The game pings you with an annoying pop-up every few seconds saying "hardcase nearby," which just served as a distraction given that the reward was mostly just junk items. Even the collectibles were annoying to find, given that you had to jump through several menus then go manually searching for the item you just found from a huge list. There were more mods to find than there was gameplay canvas upon which to place them ... E-Day really would've benefitted from some kind of vendor system instead here, allowing you to buy mods at your leisure, rather than feeling forced into boring hide-and-seek gameplay every 3 minutes.

These might seem like minor gripes, but given that there's not much else "new" here on offer across the general Gears formula, they stand out a bit like a sore thumb.

It doesn't help that, as a result of the game's structure, you end up revisiting the same locations multiple times as part of the story, which felt anticlimactic and choring, particularly towards the end of the game.

The campaign does have some incredibly epic, cinematic, and deeply emotional moments — don't get me wrong. There are some fantastic sequences spread throughout the game, showcasing Emergence in all of its reptilian, subterranean horror. I just wish they'd doubled up on these moments instead of trying this odd "open" world experiment, which seems ill-conceived and poorly executed, with features that detract rather than elevate the overall experience.

Gears of War: E-Day review — Conclusion (so far)

I thoroughly enjoyed Gears of War: E-Day overall, and am already enjoying my second playthrough on a higher difficulty, but I would be lying if I said the game didn't have large issues — particularly given how easily avoided many of them could've been.

Kalona is an immaculate canvas ripe for telling epic stories. The new, horror-laden tone is absolutely the right direction for Gears of War: E-Day. The existential dread oozes throughout every character delivery, and the city design is among the best the medium has ever seen.

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The gameplay structure placed on top of it becomes the problem, that could've used a lot more iteration and forethought. It felt a bit like E-Day was originally intended to be some form of open-world, but at some point, they retreated, leaving it feeling disjointed. The "open world" exploration aspects are unrewarding and more often than not simply frustrating, and a lot more work could've gone into making boss-level enemies more dynamic and interesting to fight.

If I were to score the game based on the campaign alone, I'd probably give it an 8/10 overall — it's still incredibly fun, and the downsides are frustrating but not game-breaking. In any case, we haven't experienced the full package Gears of War: E-Day represents. We still have Siege and Versus to talk about, and it remains to be seen how fun or even functional those will be at launch. Stay tuned.

Gears of War: E-Day launches October 6, 2026, exclusively on Xbox Series X|S on console with Xbox Play Anywhere for PC, it's also coming to Steam and Xbox Game Pass.

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The last couple of Xbox events I've attended, including BlizzCon, I noticed I was getting the same question from industry figures and fans alike: is Microsoft gearing up to sell Xbox?

Microsoft's vast layoffs across the summer have hit Xbox in their thousands, with studios like Ninja Theory on the path to being closed, and others like Double Fine being divested completely. Microsoft has effectively shut down Halo Studios itself and handed off the franchise to Call of Duty showrunners instead, as Xbox aggressively seeks to restructure for its next decade.

A decade that might not arrive, that is, if these "sell off" rumors turned out to be true. Many analysts and industry figures have opined that the cuts are designed to make Xbox "leaner" and more attractive to a potential buyer. When you dig down into it, these commentaries don't make a lot of sense; why would Xbox keep smaller franchises like Age of Empires even at a reduced clip, or try to rebuild Halo at all if it was indeed looking to sell?

Regardless, even senior industry figures like Shawn Layden of PlayStation fame described Xbox as being in its "Dreamcast phase" recently, referring to the time Sega exited the hardware business. A lot of these comments tend to emerge from industry figures who seem particularly aggrieved by Xbox, though, regardless of actually being a customer or not.

Indeed, actual Xbox customers have been generally optimistic about the way Xbox has been heading. Nobody (sane) revels in layoffs, but purely mathematically speaking, it was unclear how some of Xbox's 'niche' kind of games like Keeper, Kiln, or Hellblade 2 were going to be self-sustainable for the studios that produced them. There's a lot of valid criticism to be levied at the leadership figures that allowed for projects that were quite obviously going to be unsustainable.

Sharma has promised deeper investment in the very-long-dormant Fallout franchise, promised to restructure and rebuild Halo, and continues to promise Xbox Helix, the long-awaited next-gen console. Sharma has declared intent to invest in Xbox's biggest brands, leveraging TV shows, movies, and other transmedia opportunities to find new users. Despite this, there still runs the idea that Xbox could end up being divested from Microsoft itself, owing to a report from The Information earlier in the summer that Microsoft was exploring the idea.

The NYT interviewed (paywall) Sharma recently covering the Xbox layoffs generally. The outlet said that Asha "did not stall" in declaring Xbox not-for-sale.

"Xbox is not for sale. [...] We will do whatever it takes to set the company up for success, and we will look at the right partnerships, the right operating model and everything needed to achieve that. [...] We’ve got a long way to go with Microsoft and we’re going to take the long-term view."

Microsoft CEO Satya Nadella is to blame for the lack of faith in the Xbox business from mainstream figures

The NYT quite patronizingly called the comment a "bob and weave" seemingly unwilling to let go of the idea of divestiture. It's great shareholder bait; Xbox has long been an aspirational type of product, and it has been a loss leader in some regards. Microsoft CEO Satya Nadella has remarked in the past about how, despite the fact Xbox isn't a huge profit generator, fandom of the brand has led to lucrative deals for Azure on the business side of things. Yet, shareholders would love nothing more than for Microsoft to quit the difficult and risky game industry to dive all-in on AI psychosis products instead.

Indeed, under Microsoft CEO Satya Nadella, the company has seen a near total retreat from consumers in general. Surface is on its death bed, Windows Phone was killed off, all consumer hardware products were effectively shelved. Microsoft's retail stores were closed, customer support is anaemic to non-existent, and Windows itself has seen huge declines in popularity and trust. Even Microsoft Copilot has undergone a work-focused update, ditching their (admittedly terrible) consumer-oriented features.

Nadella is absolutely not consumer-savvy in general. Nadella's Microsoft strategy paints the Xbox business as a sore thumb on a very boring, cold, sad, and business-oriented IBM-style Microsoft — a Microsoft chasing cultural irrelevancy.

RELATED: To save Xbox, Asha Sharma needs to defeat Microsoft itself

It's no wonder that mainstream media can't understand why Xbox could exist in this current incarnation of Microsoft, and it's through no fault of previous Xbox leaders, Asha Sharma or Xbox in general.

The one saving grace here is that Nadella has, for some reason, continued to allow Xbox to exist — likely against the wishes of shareholders and his generalized anti-consumer and anti-customer instincts. Nadella claimed in an internal meeting that Microsoft will "always" be in gaming, and will take a "long view" on its future. But it's really, really easy to understand why the trust isn't there. We wouldn't even have this commentary from Nadella if I hadn't literally leaked the meeting's audio myself.

The NYT noted that Nadella declined to participate in the interview. He really should have participated in my opinion, because this generalized lack of faith comes from his strategies and public-facing comments.

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I've reviewed a lot of chairs in my day, but as I've gotten older and more decrepit, demands on my fragile bones have only grown.

There was a time I could rock a gaming chair and gun for maximum style and recline, but as I spend more and more time at my desk hunched over and typing rather than reclined back and gaming, my needs have evolved.

Recently, a friend with similar back issues to me recommended this chair from FlexiSpot, dubbed the Heavy Duty C3 Ergonomic Chair to be precise. It's currently on sale for £199, down £50 from the typical asking price. I've reviewed chairs running all the way up to $700, so my expectations for this "cheaper" chair were pretty low.

How wrong I was. Well and truly, this is by far the best chair I've ever used at home, and a chair so nice I'm going to buy it twice for when I'm visiting family out of the country. It's that good.

Sometimes, basic is better

Forgive my photographs, it's hard to get a good angle in my tiny office/bedroom, but as you can see it's a pretty simple and unassuming set up here.

This is a seat designed for heavy and tall individuals but also just generally heavy use. It has an incredibly thick cushioned seat with an ergonomic W shape, which has become a popular seating configuration in recent years. I've often seen ads for seat cushions with this shape, the C3 built it right into the product.

It has a mesh back rest which offers maximum breathability for those heatwave months we had this year, and a wide base with very tall arm rests to align your elbows against your desk. The seat tilt also aligns with the back rest, which FlexiSpot research says promotes better posture health than separate tilt mechanisms.

Despite being on the "cheaper" side, every aspect of this seat feels premium to me. The materials and metals are incredibly thick with high quality welding. The whole frame is made from iron and certified for 227kg, meaning that the vast majority of users won't even come close to delivering wear and tear here.

The arm rests have 4D movement and positioning, and have a smooth-feel leatherette finish, complete with buttons and levers where you'd expect to find them for locking in your adjustments, both on the seat tilt and the gas-powered lift itself. There's also a lumbar rest at the base of the backrest, adjustable for different heights.

If you were looking for a chair with a headrest and upper back rest for maximum coziness and rest, this chair might not be for you. But, if you are like me who spends a lot of time at a desk, I would argue that ditching the upper back rest promotes better posture. It forces you to position your head and neck more naturally, which I will attest has directly alleviated a long run of general lower back pain.

I ditched a gaming chair for a similar mesh office chair at my partner's place for when I'm staying there recently, and found it to be a huge improvement on my general back health. This FlexiSpot chair is cheaper and better than the other one I purchased by a mile, and I think it's really the seat cushion that is the x-factor. This is just a fantastic, pleasant product.

Should you buy it?

You should definitely consider buying this chair if you have a gaming chair presently and find yourself in or approaching middle age-adjacent back problems. I spend more time at my PC than most, so having a high quality and ergonomic seating arrangement is absolutely crucial.

I long thought that it was just general bad health and lifestyle giving me back pain (and that is no doubt a factor here), but having a good chair that matches the height of my desk and eyeline of my monitor has given me a huge boost. Having reduced back issues has made me more active in general too, and it's hard to put a price on that.

Unless you want something with headrest and recline features you can get truly cozy in, the FlexiSpot C3 is by a mile the best chair I've ever used for desk-based work and play.

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ORIGINAL ARTICLE:

Microsoft's moves over Xbox Cloud Gaming in recent months have painted a picture of a company that isn't entirely sure of its long-term viability.

At one point, it seemed like Microsoft was all-in with Xbox Cloud Gaming, building up marketing campaigns like "This is an Xbox" that actively told consumers that Xbox consoles were stupid, and that in fact, devices like the Samsung Smart Fridge was a far better option for gaming instead. The landscape looks very different in 2026.

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Thanks to the RAMpocalypse and the apparent "demand" for data center space for AI tokens, it seems Microsoft has soured on cloud gaming in general as a viable option.

Microsoft has an Xbox Cloud Gaming controller in production according to leaks, and the next-gen Xbox controllers were also supposed to have direct-to-WiFi support to reduce latency. Microsoft has also put thousands upon thousands of games onto Xbox Cloud Gaming, allowing you to stream them to a variety of devices like phones, tablets, low-power PCs, and even smart TVs.

At the same time, Microsoft has also opted to limit Xbox Cloud Gaming to 15-hours a month at the highest tier, down from unlimited, with piecemeal hourly passes to be sold separately. And today, Microsoft announced quietly to some users that Xbox Cloud Gaming will vanish entirely from some devices.

In an email sent to myself earlier today, Microsoft says its first batch of third-party supported devices, 2020 Samsung Smart TVs, will lose access to Xbox Cloud Gaming from November 3rd.

Microsoft claims that its due to a compatibility issue, but I don't see how that's really possible given that it's literally a web app and a video feed. It would be like Netflix or Prime TV retiring on those Samsung smart televisions, which is obviously not going to happen any time soon.

Color me cynical as a 2020 Samsung TV owner, but it's hard not to wonder if it is in fact these devices that see the highest use out of all the third-party screens attaching to Xbox Cloud Gaming. Perhaps Microsoft has discovered a way to quickly and easily save bandwidth by screwing over thousands of existing users in the name of "compatibility," given that Xbox Cloud Gaming is reportedly simply unable to make money in the current business model.

RELATED: Xbox Cloud Gaming grabs hourly limits from November 3

For a while, the conspiracy theory was that Microsoft and other companies wanted to shift us all over to cloud gaming services to deprive us of any form of ownership. But ironically, it seems that providing these services in the RAMpocalypse era is too for Microsoft and NVIDIA to even run. Both Xbox Cloud Gaming and NVIDIA GeForce Now have pretty stringent restrictions upon them, and both platforms are exploring ads as a way to try and boost revenue.

First it was upgrade your console, now it's upgrade your TV? Maybe it's just going to end up being smarter to unsubscribe to Xbox Game Pass instead ...

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Given the absolutely astronomical hype of GTA 6, the headline here might read as crazy. Madness, INSANITY! ... But it's only crazy if you're living within a particularly specific social media bubble, in my humble opinion.

Last week, buddy o' mine Tom Warren made waves by mentioning nerves at Xbox HQ over the potential sales viability of Grand Theft Auto 6 on Xbox Series X|S. It led to Xbox CSO Matthew Ball coming in to deny the rumors, stating that GTA 6 is "creating records" for Xbox preorders.

Even if that's true, GTA 6 presents something of a headache for Xbox. Thanks to an astronomical marketing deal with PlayStation, Xbox isn't even allowed to formally mention the existence of GTA 6 on its Xbox Series X|S consoles. All of the GTA 6 marketing is flowing directly towards PlayStation 5, and there's no guarantee GTA 6 Online will feature cross-play either, much like its predecessor.

Whether it's the PlayStation's marketing deal or the simple lack of available Xbox Series X|S stock to sell through (due to the RAMpocalypse), GTA 6 is shaping up to be something of a missed opportunity for Xbox this autumn.

... But does it even matter?

Perhaps out of nowhere, an unexpected savior has emerged. A savior from our past ... a video game that may well and truly last forever.

World of Warcraft: Forever can beat GTA 6

The hype around GTA 6 has seen publishers desperately swerve to avoid the Vice City-shaped train about to plow through the games industry. I've been inundated with games to review between September and October, and there's simply no time at all to realistically play through all of them. Blood of Dawnwalker, Control Resonant, Gears: E-Day, Star Wars: Zero Company, Valor Mortis, Sinking City 2, Onimusha, Minecraft Dungeons 2 ... dozens of great indie games, and even more AA and AAA titles ... all swerving to avoid GTA 6.

Yet, there are two games from Xbox that are launching close to or even on top of GTA 6, in the form of Call of Duty: Modern Warfare 4, and perhaps more importantly, World of Warcraft: Forever.

MW4 hype does seem muted this year, likely in part because of GTA 6 and maybe generalized franchise fatigue, but the same absolutely cannot be said for WoW: Forever. Even as an unashamed WoW fanboy, I've been utterly stunned by the popularity of the beta, which generally requires a purchase to even access. It doesn't come out until November, yet it seems to be breaking franchise records already for Blizzard, and by extension, Xbox.

Blizzard devs have said they haven't seen the game this busy in 17 years, and my own sources within Blizzard have echoed similar. Perhaps crucially, I've been told that WoW: Forever is not cannibalizing WoW: Retail either. These are all new or long-dormant returning players, buoyed by hype from massively influential streamers like Asmongold. The servers are struggling under the load, as players new and long-dormant return in their hundreds of thousands to march upon Azeroth once again.

WoW: Forever is basically a remaster/remix of the OG WoW from 23 years ago ... and it's going to take on GTA 6 in the same launch window, which isn't yet on PC. WoW: Forever will have a near-blank runway on PC as a result of multi-platform games swerving to avoid Grand Theft Auto 6.

For Xbox's quarterly projections, it couldn't have come at a better time from a corporate perspective. Asha Sharma has promised shareholders that Xbox will return to growth this year, and that was without factoring in their thoroughly unexpected projections for WoW: Forever.

Xbox is far, far bigger now than people seem to realize

Indeed, if you're in the Xbox discourse bubble, it's potentially easy to forget that World of Warcraft: Forever will feed that bottom line. Minecraft also announced a new dimension in "The Sift," coming to the game in 2027. I can see from Windows Central's traffic that this is also going to be a huge deal for the game, but also Xbox as a business unit.

So, even if GTA 6 was a flop on Xbox (and there's no evidence to suggest it would be, really), Xbox has a variety of backup plans on the docket. Some intentional, some not-so-intentional.

This is the thing about modern Xbox. A lot of the commentary tends to focus on console — it ignores mobile, it ignores PC service games like WoWF, and other revenue streams Xbox is setting up with TV and movie licensing. There's even the Minecraft theme park coming to the UK, which will be a test bed for broader expansion across the world in the coming years. Could we eventually see "Blizzard World" set up shop next door to Minecraft World? I mean, it's not entirely outside of the realm of possibility. There's even been internal chatter about an "XboxCon" in a similar vein to BlizzCon in the future ...

Yes, GTA 6 is important for Xbox ... but there's also a component crisis. PS5 and Xbox Series X|S are not overstocked. They're selling every box they can muster even without GTA 6. Perhaps if the RAMpocalypse wasn't ongoing, GTA 6 would be more crucial than it otherwise is. But Xbox is stronger than ever off Xbox Series X|S hardware right now.

Xbox CSO Matthew Ball said GTA 6 is breaking records for Xbox regardless, but even if that wasn't true ... the Xbox operation is so, so much bigger, and has so, so much more potential beyond the traditional box these days. This is before Xbox has even announced the console versions of World of Warcraft: Forever, which you just know are undoubtedly on the way. World of Warcraft has never been on console. WoW:F as a timed console exclusive would drive more sales to Xbox Series X|S than GTA 6 with PlayStation marketing ever could, in my humble opinion.

But I digress. The point is simple. GTA 6 is only the cherry on top for the modern Xbox business; it's not the entire cake.

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Is it likely? Probably not, but as a Killer Instinct fan, one can hope.

Despite backlash to some aspects of the console, the Xbox One had arguably one of the strongest launch line-ups in the platform's history, with titles like RYSE and Titanfall from first-party, and games like Battlefield 4 and Assassin's Creed: Black Flag from third. For me, the best launch title was Killer Instinct, however, which revived Rare's classic fighting game for a new era.

Killer Instinct is a combo-heavy fighting game that is easy to play, and difficult to master. Breaking enemy combos with a satisying "C-C-C-C-COMBO BREAKER" announcer effect elevated the game to its legendary status, atop its violence and creative character line-up.

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PlayStation cornered the fighting game audience pretty hard in the years to follow, landing exclusivity for Street Fighter for a time, alongside other major fighting games.

Killer Instinct struggled to maintain pace, and ultimately fell into maintenance mode not long after, although it had strong post-launch support bringing in fan-favorite fighters alongside various new ones. It even picked up combatants from other Xbox franchises, such as RAAM from Gears of War and the Arbiter from Halo.

Aside from the occasional update and balance change, Killer Instinct has remained largely dormant over the last few years. There is a small team at Xbox who works on maintaining the game, but the player base is miniscule, likely in the dozens rather than hundreds going from Steam stats.

Could it be revived, though? Mortal Kombat creator Ed Boon has once again polled users on the state of the fighting game industry, and it's not the first time Boon has spoken about interest in picking up Killer Instinct.

He asked users to vote on which recent fighting game should grab a second chance, including Riot's ill-fated 2XKO, Rumbleverse, Warner Bros' cancelled Smash-clone MultiVersus, and Xbox's dormant Killer Instinct.

As of writing, Killer Instinct leads by a sizeable margin with over 50% of the vote.

Microsoft's gaming portfolio is currently undergoing a lot of upheaval, with Obsidian moved to Bethesda to work on Fallout, and Halo Studios practically shuttered, with the franchise handed off to Call of Duty producers at Activision.

There's probably not a ton of bandwidth at Microsoft right now to explore what a new Killer Instinct might look like ... but what if Warner Bros' studio NetherRealm and Ed Boon's Mortal Kombat team picked up the flag?

Killer Instinct always had huge potential in my view, it was always my personal preferred fighting game. There are major influencers who often advocate for its revival, like Maximilian_Dood.

As a Spinal enjoyer, I still had a ton of fun playing it despite how invariably poor I was at PvP. It would be intriguing to see a Mortal Kombat-style cinematic take on Killer Instinct's lore and universe — which is undeniably intriguing. It's unclear whether or not Warner Bros. would have appetite for involvement here too, given its attempts to turn Mortal Kombat into a viable movie franchise.

There's probably a universe where Killer Instinct could be revived as a high-quality fighting game, with a cinematic single player experience, with franchising potential into TV and movies. You could draft characters from Blizzard games, or Fallout, and beyond too ... alas, it's probably unlikely.

Still, it's fun to dream, no? What IF?

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Rumors about Xbox's deal with Hideo Kojima's upcoming "Action Espionage" title have been swirling recently.

Xbox is undergoing "restructuring" over the past few weeks, leading to thousands of layoffs and staff reductions in the form of divestitures. Microsoft's new gaming CEO Asha Sharma has made no secret of the intent to focus on big-name franchises like Fallout and The Elder Scrolls, and less time on smaller projects like those produced by Double Fine or Compulsion — both of whom are now fully independent teams. Existing studios like Obsidian have been moved to be closer to the Fallout franchise for example, and Halo Studios itself was recently shuttered (in essence) with the franchise handed off to Call of Duty publisher Activision.

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There have been some questions about the timing of Xbox's announcement in partnership with Hideo Kojima's "PHYSINT," as a result. With some (erroneously) speculating that the closures have been designed to fund Kojima's long-awaited return to the espionage genre. Metal Gear Solid is arguably among the top 5 (or maybe even top 3) most legendary franchises of all time. To get the spiritual successor to that on Xbox is a pretty huge coup, considering it was originally announced by PlayStation.

But uh, is this project going to cost almost half a billion dollars? And did it lay off thousands in order to do it? The answer is "no," trusted and verified sources tell me.

Speaking on his podcast, Chris Dring of The Game Business reported that Xbox's budget for PHYSINT is at $400 million. He has since walked back the claim after Bloomberg's Jason Schreier poured cold water on the figure.

I was told similarly by first-hand sources with direct knowledge of the contracts that the figure for PHYSINT is far lower than what is being reported here. It has been suggested to me that the "$400 million" figure is potentially what Sony and PlayStation might've been on the hook for until they cancelled the deal. Xbox and Kojima are building towards their Xbox projects on a "fraction" of this reported figure.

I'm told Xbox negotiated a deal with Kojima Productions that includes both movie and TV licenses for PHYSINT, and it also included enhanced terms for OD — Kojima's anticipated atmospheric horror game for Xbox.

We're seeing a more thrifty Xbox, and a more thrifty AAA industry in general

There has been a lot of discussion about budgets in recent years. Some estimates suggest Grand Theft Auto 6 has had a budget upwards of a billion dollars, for example. Developers from the likes of Saber Interactive, Remedy, and Bloober Team have all commented on building AAA-grade experiences on budgets in the tens of millions, rather than hundreds of millions.

Game development in the United States has become incredibly expensive. I'm told part of this revolves around salary competition for AI-adjacent software engineering disciplines, that often share cross-over hiring processes and salary scales with gaming companies. The closer you are to an AI development hub (like Microsoft HQ in Redmond, WA), the greater the competition for salaries becomes ... making game development potentially unviable from a purely fiscal perspective in some regions.

Microsoft has been exploring outsourcing in Eastern Europe, the United Kingdom, and other regions where game development is more "affordable" to that end. PHYSINT might have spendy Hollywood actors tied to the project, but Xbox CEO Asha Sharma has quite loudly stated goals around cost-saving and cost-cutting.

Movies and TV shows are also becoming an increasingly crucial tool for both marketing and offsetting costs for gaming projects. Selling the rights to streaming platforms like Netflix and Amazon Prime can feed back into game development budgets, and creates a symbiotic marketing beat (if indeed, the content is actually good). Given Kojima's penchant for cinematic games, PHYSINT should be at least one project that pays dividends if everything is executed well.

... I suspect Xbox will have to give Kojima more flexibility than they may want to if they do want the game to hit that coveted quality bar.

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Microsoft just revealed another round of "restructures" for Xbox and its game studios, with Ninja Theory, Obsidian, Turn 10, Halo Studios, and others impacted in various ways.

Last July, Microsoft announced it would be looking to reduce its gaming workforce by around 3,200 staffers. Sources suggest that the total figure will fall short of that previous estimate, as Microsoft opts for restructuring and moving employees around to other departments as much as possible.

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One way Microsoft has sought to achieve some of this is via divestitures. Double Fine and Compulsion have both returned to being independent game studios, for example, with the former starting a Kickstarter to fund its next title. Undead Labs of State of Decay fame is also moving to another publisher, although it has not been revealed exactly who this is just yet. Discussions around the future of Arkane are still ongoing.

Unfortunately, Microsoft revealed today that two previous attempts to divest Ninja Theory of Hellblade fame have fallen through. Microsoft has entered into redundancy consultations with the UK government as a result, per local law. Sources say Microsoft is still trying to find a buyer for Ninja Theory and the Hellblade franchise, but it's still looking a bit bleak.

Furthermore, Halo Studios is also looking at major layoffs in the 100s, as Microsoft seeks a major restructure to the way Halo is run.

In its heyday, Halo was a cultural phenomenon. It turbo-charged the Xbox platform, giving Microsoft's incumbent console a strong basis for growth in a market dominated by Nintendo and PlayStation. Halo 2 and 3 sent the platform even higher, and defined a new era of console-oriented first-person shooters. Those times are well and truly behind it, though.

Through years of mismanagement, Halo is now a shadow of its former self. A disastrous TV show, and two previous games that arguably missed the mark in different ways, Halo Studios' most recent outing (yet another remaster of Halo Combat Evolved) also received mixed reviews from fans and critics for various reasons.

Microsoft announced that it is effectively downsizing Halo Studios into the franchise's production and administration arm, and will place stewardship of the franchise under Activision — confirming some vague industry rumors I'd heard over the summer. Microsoft says around 230 roles will be lost as a result.

Exactly which Activision studio will handle Halo going forward remains to be seen, but it's certainly true that Activision's Call of Duty teams have had far more success than Halo Studios has at building broadly appealing live service shooters.

Furthermore, Microsoft is also placing Rare and Sea of Thieves under Activision too, with Obsidian and Grounded moving under ZeniMax to work more closely with Bethesda Softworks on Fallout. World's Edge and the Age of Empires franchise will also move under Activision. Xbox Game Studios will remain as Playground (which is absorbing Turn 10), The Coalition, InXile, and Xbox's publishing arm, handling games like Hideo Kojima's PHYSINT.

A new dawn for Halo?

The job losses at Xbox have been regrettable over the summer, but it's hard to overlook the fact that in order to have a sustainable business ... games need to actually sell. Whether it's small and quirky projects like Keeper or mismanaged live service ops like Halo Infinite, Microsoft hasn't exactly handled its portfolio effectively in recent years. There's less free time and money for gaming among consumers, and more competition than ever, making the stakes higher than they likely were previously.

Microsoft has seen some big success stories. Minecraft is bigger than ever, as is Forza Horizon, Flight Simulator, Age of Empires, and Blizzard has well and truly thrived in its post-Activision era. Microsoft wants to double down on the bigger opportunities like Fallout and The Elder Scrolls, building TV and movie adaptations for its bigger properties like Diablo and Overwatch.

There's also a corporate structural issue here that Microsoft is looking to address. Moving some of its game teams out from the Microsoft umbrella also moves employees out from under Microsoft's bureaucracy and corporate structure, potentially reducing overheads and costs.

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Halo Studios' proximity to Microsoft HQ, I've heard, has long been a source of corporate inertia and cost bloating — which is absolutely no fault of the employees working there. Those employees and projects also have to deal with A.I. money inflating wages of software engineering-adjacent professions, making some game projects unsustainable purely on the basis of the A.I. bubble. It's a weird economy right now.

As for Halo and other games, it remains to be seen if the restructure will actually lead to higher quality products. Halo fans have been long-suffering, waiting years upon years for a truly consistent delivery schedule for the franchise. I've often wondered myself what an Infinity Ward-led Halo might look like ... perhaps we'll find out exactly what that'll be like in the coming years.

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When I learned that it wouldn't be StarCraft, but instead World of Warcraft: Forever to close out BlizzCon 2026, I was admittedly a bit puzzled. After seeing how World of Warcraft: Forever's beta has been going, though, now I get it.

I've been playing WoW since vanilla, and I've seen every permutation of the game since its inception. All the bugs, content droughts, story highs and lows ... World of Warcraft has been an absolutely wild ride since my teens, and it's showing no signs of slowing down.

At BlizzCon 2026, Blizzard revealed the latest incarnation of its legendary MMORPG with thousands of WoW fans and Xbox execs in attendance. World of Warcraft: Forever was received to huge fanfare and promises to deliver on a "Classic+" experience many fans have been asking for for years.

In essence, WoW: Forever is a take on the game's classic era, remixing the original game with new content in a slightly divergent timeline. It adds new characters, thousands of new quests, a variety of new features, new dungeons and raids, and aims to double down on what made classic WoW such a legend. The world itself will be the main character, with leveling, immersion, and social systems as the core driver of play.

World of Warcraft's retail version has shortened its gameplay loop to the game's detriment in my view, hyper-optimizing for maximum convenience and minimal friction. The leveling experience has become trivial, immersion is practically non-existent given that you can just fly over all the content, and the rewards revolve around a weekly chest which feels a bit like picking up a salary from a job.

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It's still fun tackling high-end challenges in Mythic difficulty in modern WoW — but many players yearn for a time when WoW felt more like an RPG, and less like an arcade game. That's what WoW: Forever aims to deliver, and thousands have poured into the beta to catch a glimpse.

To learn more, I spoke to World of Warcraft Forever's lead game designer, Tim Jones, and lead software engineer Nora Valleta all about what the plans are.

World of Warcraft Forever vs. World of Warcraft retail

"I think [World of Warcraft] Classic and Retail just serve different types of audience at this point," Nora Valleta explains. "Like Retail has evolved over the many years, and I was part of that evolution, part of making those decisions along the way."

"For Classic players, it's much more about a social experience. They don't want to queue, they want to be out in the world exploring and have to physically make their way to the dungeon. They like being immersed in the world, meeting people in the wilds. The world is the main character. It's not about Thrall or Jaina, it's about your friends, these places. Your story of, 'oh, we went into this cave, Bob did something dumb, then we had to rescue Tim, and then Tim died.' That story is more important than stories about the NPCs ... and we're providing the immersive world for it to happen."

The team talked about overlap between the two audiences here, and I mentioned that there are things about Classic that I miss in Retail, such as the immersive open world — something I would argue is universally better and more appealing than simply flying over all the content completely free of any sort of danger per Retail.

"I think we [the Classic team] often inspire them to try new things. Retail now has World Bosses inside of a Lair for example now, we borrow ideas from each other," Tim Jones explains. "I could see them borrowing the camping system from us very easily, and perhaps connect it to Player Housing? I would love some day to maybe take Player Housing and bring it into the Classic world."

Lore building and horizontal progression in World of Warcraft: Forever

I asked the team to explain their approach to lore and world-building in WoW: Forever, given that it seems to sit in a slightly different timeline than WoW's modern era. I already wrote a piece about why WoW: Forever's developers decided to include Skyborne elves as the new playable race, despite the fact that there's no mention of them in the modern lore. The team said they want to explore some of the grey areas from Classic, Skyborne will tell the story of Eldre'Thalas and Dire Maul, for example, which was previously never fully fleshed out.

"This is a new continuity," Nora Valleta explains. "We're starting from the same place. Think of adjacent timelines. Some things might be a bit different ... we're not going to do something that is super divergent, like, stopping Arthas from becoming the Lich King for example. Or that Jaina is secretly a Dreadlord ... but who knows?"

"The same philosophy applies to how we'll expand continents. The new zone River Glades for example, the landmass existed in the classic map ... but there was nothing there. It was an opportunity to fill in those spaces and complete those stories too."

"Honestly, every memory you have, every memory that our Classic fans have, we're trying to capitalize on and make something cool out of it. What was that weird gate in Azshara all that time, for example? That's now Timbermaw Hold, right? What's inside Old Ironforge?"

Blizzard is also building a new Legacy system into WoW: Forever to incentivize building alts and experiencing the game in new ways. Indeed, WoW: Forever will be locked at level 60 cap in perpetuity and designed for horizontal progression rather than vertical progression.

"We're really hoping the legacy system will incentivize people to make alternate characters and level up their account through perks, giving them reasons to experience new paths through the world."

Different gameplay milestones will award legacy points in this new system, granting perks in a small talent tree that can boost trade skills, offer extra convenience, and so on. Blizzard says that there are achievements tied to the Legacy system too, which will reward hardcore grinders with exclusive cosmetics. Blizzard wants to add new content at all levels to serve this system, not just the end-game.

"We might add an update where we put in a new zone designed not for level 60, but for level 27 to 32 for example, with a new dungeon. The best way to experience that would be to make a new character. It's not all about level 60, we're going to serve across all levels, as well as awesome level 60 endgame content too."

Approach to difficulty, and Class balance in Classic+

One of the interesting talking points around Classic vs. Retail pertains to difficulty. If you're pushing Mythic+ keys or doing Heroic or Mythic difficulty raiding in Retail, I think there's no real question about which version requires more active involvement. However, Classic's open world is far more punishing than Retail's is. Even if the dungeons and raids are easier, actually acquiring gear is also far more difficult and therefore more rewarding, in my view.

I had a full set of heroic items within a week in the current Retail patch. I remember grinding BWL raids for months before my Nemesis shoulders dropped back in the day. It felt so, sooooo good when I finally got them. In Retail, gear is basically throwaway and forgettable.

There are things about Classic I definitely do not miss, though, and it's how classes were actually balanced. Some specs were just unviable. Prot Paladins couldn't tank serious content owing to not having a taunt, for example. Blizzard is changing its philosophy a bit for WoW: Forever.

"Every single one of our 27 talent trees is now viable for all content in WoW: Forever," says Tim Jones. "That's one big class design goal. That doesn't mean they're all the same ... or all equal. They have strengths and weaknesses. But they're all worthy to bring. None are so powerful that you'll stack your raid with them either."

"You can be a Ret Paladin in raids, you can Seal twist," says Nora Valetta, in reference to how Retribution spec Paladins weren't really raid-viable back in the day. "On the flip side, our attitude towards tuning and dungeon difficulty and raids is that the world should be scary ... raids should be difficult. You'll need to prepare, craft potions, make sure you have class diversity and buffs. Get all the gear you can, do reputation grinds. You should need a good amount of research on what bosses do. But ... we're not going to stomp your face into the ground."

The team explained to me that while they want raids to be tough, they're not gunning for WoW Retail's 100+ wipes Mythic raid difficulty.

"We're going to consistently deliver new 10 and 20 player content every patch. Onyxia will be our 40 man raid. Classic players enjoy a casual experience, we don't want people to do 100 attempts on a boss. If you've formed the group and done your homework, you should be on the road to success. Over-prepare and crush the content, that's what Classic players want to do."

Am I too old for WoW: Forever?

I've been playing through WoW: Forever beta over the past week, and it's equal parts nostalgic and intriguing. The new lighting and fog effects make a big difference to the mood of zones like Tirisfal Glades, and new lore and quests make the world feel fresh in a way that reminisces of the Cataclysm revamp of yore.

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I'm curious how rewarding and active WoW: Forever's endgame might end up being for me personally, though. WoW: Forever made me feel old, and maybe a bit broken. Will I have the attention span to spend weeks upon weeks hunting for specific drops in WoW: Forever? Have WoW Retail's Creation Catalyst "insta-gearing" system and infinite epic drops spoiled me? Do I have the free time to build up in-game relationships necessary to find decent raid teams and groups in WoW: Forever?

I'm going to try my best ... at least.

World of Warcraft: Forever launches on November 4, 2026, for Windows PC.

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