❌

Vue lecture

Lift Ocean’s ONE Lifts Boats Above Water Without a New Hull

A speedboat that rises above the water is an easy visual sell. The less glamorous question is what happens to the perfectly usable boat someone already owns. Replacing an entire vessel to get a smoother, more efficient ride is a fairly extravagant upgrade path. Norwegian company Lift Ocean is working on another option: ONE, a hydrofoil system designed to fit conventional boats rather than demand a completely new hull. I like that starting point.

ONE is a tested system, but it isn’t a weekend installation project for individual owners. According to New Atlas’s November 8 report, orders are currently limited to boat manufacturers and fleet operators, with shipping expected in 2027. That makes the immediate story a supplier offering foiling technology to the industry, rather than an accessory you can order for next Saturday’s lake trip. The distinction matters before anyone starts clearing space in the garage.

Designer: Lift Ocean

The hardware has an understandable layout: one foil assembly at the bow and two at the stern, flanking a single outboard motor. Each assembly places a movable underwater wing at the bottom of a vertical mast. As speed builds, those wings generate lift and raise the hull above the water. It’s an unusual-looking arrangement, but the logic is straightforward. Less hull moving through the water means an opportunity to reduce resistance.

Keeping that arrangement stable takes more than attaching wings. Lift Ocean’s active control system automatically adjusts their angles to maintain ride height and manage banked turns. The driver still uses steering and throttle, rather than learning to balance the boat manually. To me, that’s the right place to put the complexity: inside the controls, where it can do useful work, instead of turning a familiar activity into a new skill test.

The retractable wings are equally important, although they’re less likely to get top billing than the flying-boat footage. Lift Ocean says retracting them allows conventional planing, reduces marine growth, and makes maintenance easier. Its CEO also says the arrangement accommodates a conventional trailer. Those are sensible priorities. A boat still has to come home, sit unused, and get cleaned. I’d judge the design partly by how gracefully it handles those unphotogenic hours.

Compatibility is another appealing decision. ONE is designed to work with gasoline or electric outboards, so adopting the system doesn’t inherently require changing energy sources. An automatic engine lift bracket moves the motor vertically to keep its propeller submerged while the boat rises. That detail deserves attention: lifting the hull is only useful if propulsion continues working properly. The bracket addresses a problem created by the very feature everyone came to admire.

The efficiency claim is substantial. Lift Ocean told New Atlas that measurements from its test boats and client samples showed roughly a 50 percent reduction in fuel consumption, while emphasizing that results vary between boats. I’d treat that as a company-reported result, not a guaranteed discount at the fuel dock. Still, reducing the energy needed to move an existing hull is a compelling direction. It makes efficiency a question of how the boat travels, alongside what powers it.

I also appreciate that Lift Ocean acknowledges installation differences. In an interview with Marine Industry News, CEO Petter Mørland Pedersen explained that some modifications are normally required, depending on the vessel. “Bolt-on” shouldn’t be mistaken for universally effortless. Manufacturers still have integration work to do, and a standardized system doesn’t erase the individual boat’s structure or proportions. That caveat makes the proposition more credible to me, because it leaves room for the actual engineering.

Before calling ONE a practical upgrade, I’d want to see the installed price, maintenance requirements, and fuel savings on a specific boat. But as a design proposition, it has my attention. The appeal is being able to improve a familiar object without treating the entire object as obsolete. If boatbuilders can make that integration convincing, the most satisfying feature might be the hull you didn’t have to replace.

The post Lift Ocean’s ONE Lifts Boats Above Water Without a New Hull first appeared on Yanko Design.

  •  

RIMOWA’s 2 New Colors Quietly Solve the Baggage Claim Problem

At baggage claim, a good suitcase can have one frustrating flaw: it looks like everyone else’s. Rows of black and gray cases roll past, and the bag you chose for its clean design becomes surprisingly hard to pick out. Color seems like an easy answer, until the options swing too far the other way. Not everyone wants their luggage to look like a highlighter.

RIMOWA’s new Umber and Ultramarine collection offers a more considered choice. Umber is an earthy brown; Ultramarine is a deep, saturated blue. Both give the brand’s familiar luggage a distinct presence without asking travelers to trade a design they like for a novelty print. The colors extend to bags and accessories, too, so someone building a travel setup has more to choose from than a single suitcase.

Designer: Rimowa

I’m drawn to Umber because brown is an unusual choice for a hard-shell case. It has the warmth of an old leather travel bag, but on RIMOWA’s grooved Essential silhouette, it feels sharper and more contemporary. It’s a color for someone who wants to move away from black without feeling conspicuous at the hotel desk. I can imagine it looking just as right on a short work trip as it would on a longer vacation.

Ultramarine makes a different case for itself. It has enough depth to feel substantial, but it won’t disappear into a lineup of dark luggage. RIMOWA’s campaign connects the shades to historical pigments, drawing Umber from earth tones and Ultramarine from the blue associated with lapis lazuli. That backstory could have felt overly precious. Here, it gives the colors a useful design logic: these are rich, recognizable hues, not shades chosen just because they photograph well this season.

The execution matters as much as the palette. On the Essential suitcases, the color carries across the hardware for a monochromatic finish. That keeps the eye on the shape of the case and the rhythm of its grooves, rather than breaking it up with contrasting details. It’s a small decision, but one that makes the suitcases feel designed as complete objects instead of existing models dipped in new paint.

There’s also an appealing restraint to the wider collection. RIMOWA has brought the colors into its Groove bags, including a Mini Shopping Bag offered in both shades, while select smaller pieces come in Umber. That gives frequent travelers the option of a coordinated set, but it doesn’t demand one. I’d be more inclined to choose one piece I’d use often than to make every bag I own match my carry-on.

That’s where this release has a practical payoff. A more distinctive suitcase may be easier to recognize when bags are coming off the carousel, and a color you genuinely enjoy carrying can make familiar travel routines feel a little less anonymous. Neither benefit needs to be exaggerated. Umber and Ultramarine won’t create more packing space or make a delayed flight arrive sooner. They solve a quieter problem: useful luggage doesn’t have to feel interchangeable.

Of course, color is only part of a buying decision at this price. RIMOWA lists the Essential Cabin in Ultramarine at $990, so I’d still choose the size and configuration that suit my trips before choosing a shade. The collection is most compelling if you already like the Essential suitcase or want one of the smaller bags on its own. A beautiful color can make the right purchase more satisfying; it can’t turn the wrong suitcase into the right one.

For me, the success of Umber and Ultramarine is that they let two different personalities inhabit the same recognizable design. Umber feels calm and adaptable. Ultramarine has more energy, but enough depth to avoid feeling like a passing gimmick. That’s a good way to think about luggage you’ll live with beyond the excitement of buying it: not whether it looks striking in a campaign, but whether you’ll still be glad to spot it when it comes around the carousel.

The post RIMOWA’s 2 New Colors Quietly Solve the Baggage Claim Problem first appeared on Yanko Design.

  •  
❌