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For fifteen years, Apple was the friend who shows up to the party an hour late and then insists it brought the best snacks. Tim Cook even had a motto for it, saying Apple was perfectly fine with not being first. Then John Ternus took over on September 1, and the snack table got crowded fast. In six weeks Apple has revealed the foldable iPhone Duo, a HomeView smart display in tabletop and wall-mounted versions, and nine smart home accessories. That makes twelve fresh designs, a wild number for a company that used to agonize over one hinge.
HomeView and the foldable will get the splashy coverage, but the real fun is the smart home gear. LG Electronics and Schneider Electric helped Apple build a video doorbell, a floodlight cam, outdoor and indoor cams, a deadbolt, two thermostats, and two sensors. They start arriving in December, with prices running from $39.95 for a sensor to $399.95 for the floodlight cam. Apple’s fingerprints are all over them, from the aluminum to the black glass to the rounded shapes. I am here to tell you why that deserves a small celebration.
Designers: LG and Schneider for Apple
The ROKR Taught Apple to Keep the Design and Rent the Factory
In September 2005, Steve Jobs launched the Motorola ROKR E1, a rebadged Motorola phone with an iTunes button and a cap of 100 songs. The demo stumbled and the phone flopped. Jobs looked pained onstage, and you can see why, since Apple’s software was riding around in someone else’s hardware. Roughly sixteen months later he unveiled the iPhone. The ROKR was a stepping stone he needed, taken at exactly the moment he needed it.
Ternus gets to run that play with the lesson already learned. Bloomberg reports that Apple shaped the design, features, and engineering of the LG gear, while LG handles manufacturing and support. The ROKR was Motorola’s design wearing Apple’s software. This is Apple’s design wearing LG’s factory. Ternus joined Apple in 2001, so he watched the ROKR saga from the inside, and the LG deal likely began on Cook’s watch but ships under Ternus, which puts it in his column.
Nine Products, One Family Look From Two Different Companies
Line up the lock, camera, thermostat, and doorbell from Apple’s photo and the family resemblance is hard to miss. The Smart Deadbolt pairs a black glass keypad with a pill-shaped aluminum plate, and the Video Doorbell is an aluminum column capped in black glass. The Indoor Cam’s round head swivels on a chrome pivot that echoes the hinge on HomeView. The big 68 on the thermostat belongs to Schneider, yet it shares the same soft rounded-square body. Two companies, one look.
The Indoor Cam physically tilts down to stop watching the moment the first person gets home, which is the friendliest privacy gesture I have seen on a camera. The doorbell carries a 2.5K front camera plus a 1080p lens aimed at the doorstep for packages. The deadbolt uses Ultra Wideband (a precise short-range radio) to unlock as you walk up with your iPhone or Apple Watch, and it keeps working without internet. Everything sets up with one tap on your iPhone. There is no extra app and no extra account.
Ternus Ships What Is Ready Instead of Waiting for Perfect
Cook’s way was to wait until Apple could do it perfectly, and the home hub paid for it, slipping from spring 2025 while Siri caught up. Ternus, per Bloomberg, wants Apple to ship faster, experiment more, and spread launches through the year instead of two big events. HomeView still waited for Siri AI, so the rulebook did not change overnight. What changed is that the wait no longer stalls everything around it. The doorbell, lock, cameras, and thermostats are ready now, and Apple is shipping them.
The Home Collection starts at $39.95 for a sensor, with the lock at $349.95 and the floodlight cam topping out at $399.95. It arrives in December in the U.S. and Canada, the cameras and doorbell are also heading to the UK, and select items slip to early 2027. You can see the full lineup in Apple’s Home Collection announcement. Cook’s Apple was the friend who showed up late with the best snacks. Ternus’s Apple shows up on time, brings the snacks, and even has gluten-free options because he listened to his audience.
Apple HomeView is reportedly due in November. Explore its expected designs, colors and Siri features, plus the compatibility questions buyers should ask.
For some years now, the idea of a smart home has been more than just science fiction. We’ve watched lights, thermostats, speakers, security systems, and countless other devices become “smarter.” One issue with these connected homes, though, is that most of their controls are app-based, meaning you always need your phone handy just to turn something on or off. That’s why a dedicated smart home hub is such a welcome idea: a control center that doesn’t live inside your phone.
The Homey Portal, created by Dutch company Athom, is a physical smart home controller with a tactile surface that helps you manage all your connected devices. It lets anyone in your household do things like turn the lights on or off, see who’s at the door, check how much energy you’re using, find out what’s playing on your speaker, and trigger various other smart functions you’ve set up.
Having a physical smart home controller can be more convenient than relying on a phone-based one, and Homey proves it with this newly launched device. It features a 2.8-inch round touchscreen wrapped in a stainless-steel rotary ring. You can tap the screen to select and toggle your smart devices on or off, then twist the rotary dial to adjust things like brightness, volume, and temperature.
There’s a lot you can do with this little hub. If you have smart lights, you can turn them on and off and then twist the dial to dim or brighten them. It can also show the real-time temperature and humidity of your room, and you can twist the dial to adjust the temperature accordingly. If you’re playing something on your smart speaker, the screen displays the artist, track, and even the album art. From there, you can twist the dial to adjust the volume or swipe on the touchscreen to skip to the next song or go back to the previous one.
You can also set up Flow-based alerts, like a reminder to water your plants or a snapshot from your doorbell camera showing who just rang the bell. If you pair the Portal with a Homey Energy Dongle or another supported energy tracker, you can even check real-time household wattage, solar yield, and the cheapest hours to run your appliances.
The device itself is small enough to mount on a wall or simply place on your desk, side table, or countertop, whichever works best for you and the people you live with. It’s designed to work with the more than 70,000 devices from 2,000-plus brands that Homey already supports, as well as the broader Homey ecosystem, including Homey Pro, Homey Pro Mini, and Homey Cloud. The Homey Portal is available for pre-order now at an introductory price of $249, with the regular price set to rise to $299 once the first batch sells out. Orders are expected to start shipping before the end of the year, and every unit comes with both a desk stand and a wall mount included in the box, so you won’t need to buy any extra accessories to set it up wherever you like.
At its core, the Homey Portal is trying to solve a problem most of us didn’t even realize we’d accepted: that “smart” homes had quietly made simple tasks more complicated. Turning on a light shouldn’t require unlocking a phone, opening an app, and tapping through menus, and the Portal brings back the simplicity of just walking up to a dial and giving it a twist.
It also solves a more personal problem, since not everyone in a household wants to install an app or learn a new system just to turn off a lamp. Because each Portal can be placed in a specific room and used by anyone who walks by, it turns the smart home into something the whole family can actually share, not just the one person who set it all up. Whether it ends up on a kitchen wall, a bedroom nightstand, or a home office desk, it’s a small device aiming to make an increasingly complicated corner of our homes feel simple again.
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