J’adresse aujourd’hui mes félicitations à Samsung qui vient de disrupter le concept du “payer pour se faire emmerder” car selon Android Authority , l’entreprise coréenne lance un programme pilote pour afficher des publicités sur ses frigos connectés Family Hub. Oui, ces machins qui coûtent entre 1800 et 3500 dollars pour des options inutiles. Car oui, visiblement, dépenser le prix d’une bagnole d’occasion pour ranger ses légumes dans le bac à bière, c’est pas assez rentable pour les gens de Samsung.

Bref, vous venez de claquer 3000 balles dans un frigo qui a plus d’options qu’une Tesla, vous vous rendez en slip dans la cuisine à 3h du mat’ pour boire un verre d’eau et là, BOUM BADABOUM, une grosse publicité pour des somnifères ou de la camomille sur l’écran de votre frigo. Parce que oui, Samsung sait que si vous êtes debout à cette heure-là, c’est que vous dormez mal…

Samsung justifie cette merveille technologique en expliquant que, je cite, ça “renforce la valeur” pour les clients. Renforcer la valeur. Genre tu paies 3000€ et on te rajoute des pubs gratos pour que tu en aies plus pour ton argent. C’est comme si Ferrari te disait “on va mettre des stickers Carrefour sur ta voiture pour améliorer ton expérience de conduite”.

Le plus drôle, c’est qu’en avril dernier, The Verge rapporte que Jeong Seung Moon, le responsable R&D des appareils numériques chez Samsung, avait affirmé qu’ils n’avaient “aucun plan” pour mettre des pubs. Et nous voilà 5 mois plus tard avec Ô surprise, les pubs aqui rrivent. C’est ce qu’on appelle du marketing agile. Ou du foutage de gueule, selon votre religion.

Les pubs s’affichent uniquement quand l’écran est inactif (pour le moment) par contre, si vous mettez le mode Art ou vos photos de famille, y’aura pas de pub. Bien sûr, vous pouvez les fermer, mais vous ne pouvez pas les désactiver complètement. Snif…

Bref, aujourd’hui j’ai une petite pensée pour tous les pimpims qui ont acheté ces frigos en pensant impressionner leurs invités. “Regardez très cher, mon réfrigérateur new génération dispose d’un écran tactile de bonne facture !” “Cool, ça sert à quoi ?” “Hé bien, voyez-vous, c’est pour afficher de la réclame pour du dentifrice pendant que je cherche le beurre salé”

Ouais c’est la classe internationale, j’avoue.

Perso, je suis pas contre la pub sur le réfrigérateur mais seulement si la bouffe qui se trouve dedans est offerte en échange par Samsung. Là je serais OK. Mais si j’ai payé le matos, je vois pas pourquoi je me taperais ça. Après peut-être que Samsung a remarqué que Microsoft faisait la même sur Windows et que personne ne se plaignait. Allez savoir…

Bref, cette innovation Samsung, personne n’en voulait mais vous l’aurez quand même… et attendez un peu qu’il verrouille la porte vous obligeant à mater 3 pubs avant de vous donner l’accès au reste du rosbeef… Tout est possible…

Voilà, alors pour le moment, c’est un programme pilote qui durera plusieurs mois et si ça marche, ils étendront le système à toute la gamme… Donc brûlez votre frigo les gens, vous êtes notre dernier rempart !

Bon, moi je retourne à mon vieux frigo qui fait du bruit mais qui a l’immense avantage de ne pas essayer de me lobotomiser pour des trucs inutiles. Il garde mes bières au frais et ferme sa gueule, c’est tout ce que je lui demande !

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If you think just about the Nothing.tech company ethos of bringing fun back to tech while still being design-driven and meaningful, that ethos can apply to pretty much any category of product. Sure, Nothing’s best known for their earbuds, phones, and even other accessories like the CMF Watch Pro… so here’s a proposition – what if we took Nothing’s ethos and brought it to other products that are a bit of a visual afterthought? The robot vacuum, for instance, is a fairly ‘boring’ looking product. Its job is literally to scuttle around the house cleaning up after your mess, so for the most part, its design is driven by function rather than expression. However, by bringing the robot vacuum under the Nothing design umbrella, Soo Hyun Lim and PDF HAUS have uplifted an otherwise dull-looking appliance into something that inherently feels more modern – because it borrows its design cues directly from Nothing’s modern-looking smartphones.

Designers: Soo Hyun Lim & PDF HAUS

Meet the Nothing Robot Vacuum (1), a tongue-in-cheek fan-made concept that ports Nothing’s DNA onto a familiar product template. Most robot vacuums are the same shape and size, so how could you possibly make things interesting? Well, LEDs and transparent covers, of course! The Robot Vacuum (1) has a circular profile that’s then outfitted with a transparent D-shaped outer shell, giving it an almost ‘preserved in glass’ kind of look. Sensors are where they belong (on the front as well as on the top), and although you can’t entirely make a robot vacuum transparent, what with all the dust and dirt, Hyun Lim does something clever by bringing the Glyph Interface to the product. What does the interface do? Well, it acts as a progress bar that lets you know how much cleaning’s left. Similarly, Glyph lights on the vacuum’s docking station light up to indicate charging process as well as letting you know the fill-status on the station’s dustbin, so you know when to throw the trash out every week or so.

With the aesthetic appeal of a fancy turntable, the Nothing Robot Vacuum (1) highlights a kind of Bauhaus-meets-Scandinavian minimalism that companies like Bang&Olufsen have come to showcase so well with their products. The vacuum looks classy, not appliance-y, which is quite a win because of how menial its task actually is. I mean, sure some appliances have boring jobs, like thermostats and dehumidifiers, but that’s no reason they should look ‘boring’, right? Well, the Nothing Robot Vacuum (1) rejects that stereotype.

As far as the design goes, the vacuum comes in 3 colors – black, white, and grey. Just from a top view, you instantly recognize the Nothing design template. The Glyph Interface at the 7 o’clock position, the transparent elements along the body, and a radial pattern on the upper half of the circular top that sort of resembles the coils in the wireless charging zone on the smartphones. It’s simple, yet cleverly executed.

Just like with the phones, you’ve got microtextures galore, along with text screen-printed onto the transparent elements like the upper guard (that prevents the sensors on top from being damaged), and the front transparent bumper that helps the robot vacuum easily maneuver into corners. Moreover, Hyun Lim mentions that the vacuum is constructed from recycled plastic and aluminum, which seems like a nice sustainability touch that goes well with the ‘clean’ image of the vacuum cleaner.

Although conceptual, Hyun Lim does give the robot vacuum a fair bit of detail. You’ve got a rotary broom on the front, along with a vibrating wet mop that helps get grease, grime, and other stains off your floor. The simple design is complemented by a simple UX – you can lift the lid to access the robot’s power button or open its water reservoir to replenish it between cleaning sessions. The sensors on the front and top help the vacuum navigate through the house, while an app on the phone gives you all the controls you need to set schedules, paths, no-go zones, and charging times. Plus, when the robot vacuum runs low on juice, it automatically goes and docks in its station, where the battery gets charged and the dust-tank gets cleaned.

The docking station is just as minimal as the vacuum itself, and serves as a place where your appliance goes to take a pit-stop. Once docked, the Robot Vacuum (1) charges its batteries, while performing a self-clean operation so it’s good to go for round 2. This means the mop head gets cleaned with water, and the dust/dirt tank gets disposed into the docking station’s larger ‘dustbin’. When the dustbin gets filled (after a couple of days of cleaning), all you need to do is empty the trash bag inside and replace it with a new one. That’s where the docking station’s Glyph lights come handy, letting you know your vacuum’s charging rate, along with the dustbin’s current capacity.

Although the Robot Vacuum (1) is purely conceptual at this point, it does prove that Nothing’s approach to redefining technology as ‘accessible fun’ is quite a winning and versatile one. The Robot Vacuum (1) doesn’t exist but there’s no reason it shouldn’t. Carl, you listening?

The post The Nothing Robot Vacuum (1) brings transparent tech to Smart Homes, along with a Glyph Interface first appeared on Yanko Design.