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MoMA and Mattel give high art masterpieces a pop culture makeover

Par : Ida Torres
11 octobre 2025 à 13:20

Whenever I visit museums, I always enjoy looking at the artworks, of course. But sometimes, I wish I could bring home a replica or even just a postcard or sticker to commemorate it and have a piece of it with me. Not all of them have something accessible like that, though. This new collaboration between the Museum of Modern Art (MoMA) and Mattel is bringing high art and popular culture together so that people can appreciate art more through playing and collecting.

This collaboration isn’t just a one-time thing, as it is a multi-year partnership between the global toy giant and one of the leading cultural institutions. The goal is not just to have something for collectors but also to bring modern and contemporary art to new audiences by creating interactive and accessible experiences. People will be able to view high art not just through the lenses of museums but actually interact with it and even take it home with them.

Designers: MoMA x Mattel Creations

The first capsule collection will be available this coming November 2025 and will feature seven iconic pieces inspired by some of the best masterworks from MoMA’s permanent collection. They will be available in MoMA Design Stores in New York and Japan, and on the MoMA and Mattel websites.

The centerpiece of this collection is a Barbie doll that’s inspired by the iconic “Starry Night” masterpiece by Vincent van Gogh. Barbie is dressed in a gown that serves as the canvas for the ethereal and dreamlike quality of the painting. You’ll see dreamy swirls, blue skies, and stars in the runway ready gown.

If your taste is more surrealist, then you’ll want to take home the Little People Collector featuring a Salvador Dalí duo. One is a self-portrait figure with his famous twirled mustache, while the other is still Dalí but with elements from his painting “The Persistence of Memory.”

Another Little People Collector set, this time, features impressionist master Claude Monet. One of the figures is him working in his studio, while the other is a three-dimensional self-portrait inspired by his “Water Lilies” paintings.

Part of the capsule is also a special edition of the Magic 8 Ball, but instead of the usual colors, you get a vibrant abstract tapestry on its surface by Alma Woodsey Thomas. Out of the twenty usual answers, nine have been updated with custom phrases by Thomas as well.

Car enthusiasts also have something to collect with Hot Wheels die-cast replicas of cars like the Citroën DS 23 Sedan, complete with an opening hood and custom Real Riders wheels. There is also a die-cast replica of the Jaguar E-Type Roadster, which is one of the earliest cars that MoMA exhibited in the 1950s.

Lastly, you can take home works from famed artists like Henri Matisse, Piet Mondrian, Claude Monet, and Vincent van Gogh, but this time in a UNO Canvas deck. The cards also include works by Sonia Delaunay and Liubov Popova for the Wild cards.

As we look ahead to this groundbreaking collaboration, it’s clear that the Mattel x MoMA partnership represents something much larger than a simple product launch. It’s a bold reimagining of how we can experience and connect with art in our daily lives. This five-year partnership promises to continue breaking down the barriers between high culture and everyday life, proving that great art doesn’t have to remain behind velvet ropes to maintain its power and beauty.

For those of us who have wandered through museum halls wishing we could take a piece of that inspiration home, this collection offers exactly that opportunity. Whether it’s displaying a van Gogh-inspired Barbie on your shelf, playing UNO with masterpieces in your hands, or racing Hot Wheels replicas of design icons, these pieces transform passive art appreciation into active, joyful engagement.

The post MoMA and Mattel give high art masterpieces a pop culture makeover first appeared on Yanko Design.

One-of-a-Kind Design Casio x UNO Watch: Classic Timekeeping Meets Iconic Card Game Fun

3 juillet 2024 à 22:30

Casio has partnered with UNO to create a one-of-a-kind timepiece that merges the nostalgia of both brands. This collaboration brings together the vintage A168 watch with the playful and colorful elements of the iconic card game UNO. The result is a watch that’s both a stylish accessory and a tribute to a beloved game that has entertained families and friends for decades.

Designer: Casio x UNO

Known for its reliable and affordable watches and the classic card game that has been a household staple since 1971, both brands emerged in the 1970s and have since built a loyal global following. This collaboration celebrates the enduring popularity of these two brands by integrating the playful spirit of the card game with the timeless design and functionality of the watch.

UNO collaboration model Vintage: A168WEUC-1A

Created by Merle Robbins in 1971, the card game has become one of the most popular worldwide. The game is simple yet engaging, where players match cards by color or number, aiming to be the first to play all their cards. The game’s excitement is amplified by special cards like the Wild Card, which allows players to change the current color, adding an element of strategy and unpredictability. Over the years, the game has evolved with various themed editions and special rules, but its core appeal remains unchanged: bringing people together through fun and friendly competition.

Watch face design with classic UNO motif

This watch collaboration captures attention with its incorporation of vibrant and iconic colors. The face is adorned with the distinctive hues of the Wild Card—red, blue, yellow, and green. These colors are strategically placed around the digital display, creating a visually engaging and nostalgic look. The case is finished in gunmetal gray ion plating, offering a sleek and modern aesthetic. The black ion-plated stainless steel band complements the case, adding a touch of sophistication to the playful design.

EL backlight

One of the most captivating elements is the electroluminescent (EL) backlight. It reveals the word “Wild” across the LCD display when activated. This feature enhances visibility in low-light conditions and brings an interactive element to the design, echoing the excitement of drawing a Wild Card during a game.

Whimsical touch in case back engraving

Turning the watch over, the attention to detail continues. The case back is engraved with the game logo and a playful arrangement of the 1, 6, and 8 cards—corresponding to the model number. This hidden touch adds an element of surprise and delight, much like discovering a special card in the deck.

Back engraving

The technical features are equally impressive. The case size measures 38.6 x 36.3 x 9.6 mm and weighs 49 grams. The case and bezel are made of resin with chrome plating, while the band is stainless steel with an adjustable clasp for a comfortable fit. The watch is water-resistant, making it suitable for everyday wear.

Band clasp engraved in UNO card pattern

It boasts an impressive battery life of approximately seven years, powered by a CR2016 battery. The watch face is protected by resin glass, ensuring durability, and the black ion-plated band is both stylish and resilient. It features a 1/100-second stopwatch with a measuring capacity of up to 59’59.99″ and various modes, including elapsed time, split time, and 1st- and 2nd-place times.

It is equipped with a daily alarm and hourly time signal to keep you punctual. The electroluminescent backlight illuminates the display in blue, enhancing visibility. An auto-calendar function ensures accurate date-keeping, accounting for leap years. The watch maintains an accuracy of ±30 seconds per month and supports both 12-hour and 24-hour formats, displaying hours, minutes, seconds, PM, date, and day.

Special packaging

This unique watch comes in co-branded packaging, highlighting the collaboration while embracing sustainability. The packaging features the four iconic card colors and is made from recycled materials, reflecting a commitment to environmental responsibility. This collaborative watch is more than just a timepiece; it celebrates two iconic brands from the 1970s. It combines the nostalgia and fun of the card game with the reliable and stylish design of the watch, creating a unique and functional accessory that appeals to both watch enthusiasts and fans of the classic card game. Priced at $99.95, this special edition watch is available now online.

The post One-of-a-Kind Design Casio x UNO Watch: Classic Timekeeping Meets Iconic Card Game Fun first appeared on Yanko Design.

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