When was the last time a watch made you do a double-take? If you’re like most of us, probably never. We’ve seen countless variations of circles with numbers, hands pointing at things, and digital displays that all basically do the same job. But Ion Lucin’s ARROWatch isn’t just another pretty timepiece. It’s a design that fundamentally rethinks what a watch actually does.

Here’s the thing: we’ve been telling time for centuries, and watches have evolved from ornate pocket pieces to sleek smartwatches. So when a designer sits down to create something genuinely new, they’re facing a pretty daunting challenge. How do you innovate on an object that’s been perfected over hundreds of years?

Designer: Ion Lucin

Lucin, tackling his first watch design, didn’t try to reinvent the wheel (or the circle, as it were). Instead, he went back to basics and asked a deceptively simple question: what does a watch actually do? Strip away all the aesthetics, the luxury materials, the complications, and what you’re left with is this: a watch tells us where to look at a specific moment in time. That insight is brilliant in its simplicity. Sure, we can dress up that information with different colors, shapes, and forms. We can make it digital or analog, minimalist or maximalist. But what if, instead of just changing how the information looks, you changed how people interact with it? What if you could create an unexpected way of directing someone’s gaze?

Enter the arrow. It’s possibly the most universal symbol we have for directing attention. You see arrows everywhere, from road signs to user interfaces, all doing the same basic job: pointing you somewhere. Lucin took this ubiquitous symbol and made it the entire concept of his watch. The ARROWatch face is divided into eight segments. Three of those segments are colored in a striking orange-red, forming an arrow shape. Five segments are left transparent. The rest of the watch face is black. This creates a kind of window effect where only certain portions of the time dial are visible at any given moment. The colored arrow literally guides your eye to the information you need.

What makes this particularly bold is what Lucin left out. The ARROWatch only displays hours and half-hours. No minute hand, no second hand, no fussy complications. We’re living in a time where we’re obsessed with precision (down to the millisecond on our smartphones) but this watch is telling you to chill out a bit. Do you really need to know it’s 3:47 and 32 seconds? Or is “about 3:30” good enough? This minimalist approach feels almost rebellious. We’re so accustomed to information overload that a watch that gives you less feels like a statement. It’s pushing back against the idea that more data equals better design. Sometimes, clarity comes from subtraction, not addition.

The aesthetic is unapologetically graphic. The black circle with its bold arrow in white and orange looks more like a wayfinding sign or a piece of modern art than a traditional timepiece. Paired with a sleek black leather strap, it’s the kind of thing that works equally well in a gallery, a coffee shop, or a design studio. It’s a conversation starter, which is exactly what good design should be. What’s particularly impressive is that this is Lucin’s debut watch design. There’s a fearlessness here that you don’t always see from first-time designers. He could have played it safe, creating something conventionally beautiful that would appeal to traditional watch collectors. Instead, he took a risk and created something that challenges our expectations.

Will everyone want to wear a watch that only tells time in half-hour increments? Probably not. But that’s not really the point. The ARROWatch exists to make us question our assumptions about everyday objects. It reminds us that innovation doesn’t always mean adding more features or making things more complex. Sometimes, the most radical thing you can do is simplify, focus, and ask people to look at something familiar in an entirely new way. And honestly? That’s exactly what good design is supposed to do.

The post Forget Minute Hands: This Watch Only Tells Time in Half-Hours first appeared on Yanko Design.

The mechanical keyboard market has split into factions that rarely speak to each other. Gaming boards chase millisecond advantages with features most people will never configure, while design-focused options prioritize clean lines at the expense of functionality. Premium keyboards exist in both categories, but they seldom bridge the gap between looking appropriate in a minimalist workspace and delivering the kind of technical depth that competitive players actually use.

The Lemokey L1 HE addresses this gap with a CNC-milled aluminum chassis that weighs nearly two kilograms and looks deliberate rather than flashy. Available in white with yellow accents, black, or silver, the 75% layout includes macro keys and a programmable roller on the left side that defaults to volume control but accepts custom assignments. The metal construction and clean lines work on desks where aesthetics matter.

Designer: Lemokey (Keychron)

The switches underneath are where things get interesting. Gateron’s double-rail magnetic switches use Hall Effect sensors instead of physical contact points, which sounds technical until you realize what it enables. Every key’s activation point adjusts from feather-light to deliberate across a 3.6mm range. Set your movement keys to hair-trigger sensitivity. Configure typing keys deeper so resting fingers don’t accidentally fire off characters. The keyboard adapts to how you work rather than forcing adaptation the other way.

Press a key partway, and one action triggers. Press deeper, and a different command fires. Deeper still, another. Release at the right depth and a fourth activates. This isn’t theoretical; it changes how certain games and workflows operate once you stop thinking in binary keypresses. Walking versus running becomes pressure instead of separate keys. Multi-key shortcuts collapse into single presses with varying depth. Finger gymnastics get replaced by pressure control.

Switching to analog mode turns the keyboard into something closer to a controller. Racing games suddenly respond to how deeply you press acceleration keys, not just whether they’re pressed at all. The magnetic switches detect these pressure variations smoothly enough that steering feels genuine rather than approximated. People who prefer keyboards over controllers gain functionality that previously required switching input methods entirely.

The web-based configurator runs through any modern browser without installation, working identically across operating systems. Remapping happens quickly. Macros are built through straightforward menus. The keyboard connects wirelessly at 1000Hz polling for gaming or switches between three Bluetooth devices for productivity. Battery lasts long enough that charging becomes a weekly task rather than a daily concern.

Typing produces sounds that feel dampened and substantial rather than hollow or sharp. Multiple foam layers and gasket mounting create that quality, along with stabilizers that keep larger keys smooth. The double-shot PBT keycaps handle daily wear without developing shine, and the metal body prevents any flex during aggressive typing sessions. RGB lighting exists but stays subdued enough not to dominate the aesthetic.

The L1 HE occupies unusual territory between gaming keyboards and professional boards. It delivers rapid trigger modes and analog control alongside a build quality and appearance that work in spaces where RGB unicorn vomit would draw complaints. The programmable roller, magnetic switches, and four-action keys make it technically ambitious, while the design keeps it visually restrained.

The post Lemokey Keyboard With Analog Keys Triggers 4 Actions Per Press first appeared on Yanko Design.