Je pense qu’on est tous d’accord… vieillir c’est inévitable.

Hé bien visiblement, l’Académie Chinoise des Sciences n’était pas d’accord et ils viennent de le prouver avec des singes. Oui, de vrais singes, et pas des modèles informatiques ou des cultures de cellules dans des boîtes de Petri. Leurs macaques crabiers ont rajeuni pour de vrai !

Pour parvenir à ce résultat, ils ont bidouillé des cellules souches humaines afin de les rendre résistantes à la sénescence. La sénescence, c’est quand vos cellules arrêtent de se diviser et se mettent en mode zombie. Elles ne sont pas mortes, mais elles foutent le bordel en balançant des molécules inflammatoires partout. En gros, elles font vieillir tout le reste.

Les chercheurs ont donc pris le gène FoxO3 , un des rares gènes associés à la longévité qui marche vraiment chez tous les organismes tels que les vers, les mouches, les souris et les humains. Et si vous avez la bonne version de ce gène, vous avez 1,9 fois plus de chances de vivre au-delà de 95 ans. Du coup, ils ont introduit deux petites mutations dans ce gène, et hop, nous voilà avec des cellules souches qui résistent au vieillissement.

Ils ont donc testé ça sur des macaques crabiers âgés de 19 à 23 ans. À l’échelle humaine, c’est comme des gens de 60 à 70 ans. Ainsi, durant 44 semaines, soit environ 3 ans en équivalent humain, ils ont injecté ces cellules toutes les deux semaines et le résultat est assez dingue.

Les singes traités ont retrouvé la mémoire, leur cerveau a arrêté de rétrécir, et leurs os se sont reminéralisés. Toutes analyses ont ainsi montré que plus de 50% des 61 types de tissus analysés ont rajeuni. Le système reproductif, la peau, les poumons, les muscles, l’hippocampe. Tout a pris un coup de jeune !!

Le plus impressionnant, c’est que les horloges épigénétiques, ces outils de machine learning qui analysent l’ADN pour déterminer votre âge biologique, ont estimé que les neurones immatures avaient rajeuni de 6 à 7 ans. Et les ovocytes de 5 ans. Pas mal pour 44 semaines de traitement.

Pour bien capter comment ça fonctionne, il faut comprendre que FoxO3, c’est un peu le chef d’orchestre de la résistance au stress cellulaire. Il active des gènes qui protègent vos télomères, ces petits capuchons au bout de vos chromosomes qui raccourcissent à chaque division cellulaire et il booste aussi la télomérase, l’enzyme qui rallonge les télomères. Chez les porteurs de la variante longévité de FoxO3 , on voit donc émerger une protection contre le raccourcissement des télomères et des niveaux plus élevés de télomérase.

En plus, FoxO3 gère le stress oxydatif. Vous ne le savez peut-être pas, mais vos cellules produisent des radicaux libres quand elles respirent, et ces trucs endommagent tout ! FoxO3 active donc des antioxydants pour faire le ménage. Il joue aussi un rôle dans l’autophagie, ce processus où vos cellules recyclent leurs composants défectueux. Bref, c’est un gène qui fait plein de trucs utiles pour pas vieillir trop vite.

Cette année, d’autres équipes ont aussi trouvé des cocktails chimiques qui inversent l’âge des cellules en moins d’une semaine, sans toucher à l’ADN. Et une autre étude a utilisé le microARN miR-302b pour réactiver des cellules sénescentes et leur faire retrouver leur fonction . Chez les souris, ça a augmenté la durée de vie médiane de 892 à 1029 jours.

38% de réduction du risque de mort, c’est pas rien.

Bon, évidemment, tout ça c’est en labo mais les chercheurs chinois rapportent qu’il n’y a eu aucun effet secondaire grave chez les singes, et les cellules modifiées semblent même avoir des propriétés suppressives de tumeurs. Mais bon, concernant les effets à long terme, on ne les connaît pas encore. Et passer des singes aux humains, c’est jamais aussi simple qu’on voudrait…

À noter que ce type de recherche ouvre aussi des perspectives pour traiter les maladies neurodégénératives. Bah oui, si vous pouvez rajeunir les neurones de 6 ans, vous pouvez peut-être ralentir Alzheimer ou Parkinson. Même chose pour l’ostéoporose, les maladies cardiovasculaires, toutes ces saloperies qui viennent avec l’âge.

En attendant, les sénolytiques, ces médicaments qui éliminent les cellules sénescentes, sont déjà en essais cliniques pour des maladies comme la fibrose pulmonaire et l’arthrose. Les inhibiteurs de SASP , qui ciblent les signaux inflammatoires des cellules zombies, sont aussi en court de test pour Alzheimer et le cancer. Bref, on commence à avoir plusieurs approches qui marchent.

Voilà, donc si vous vous demandiez si on pouvait vraiment inverser le vieillissement, bah la réponse est oui, apparemment on peut. Maintenant reste à voir si ça marche aussi bien chez les humains et surtout combien ça va coûter. Parce que bon, se faire injecter des cellules souches génétiquement modifiées toutes les deux semaines pendant des années, ça risque de ne pas être donné…

Source et image

Imaginez un instant que soyez contrebandier de puces électroniques… Vous venez de recevoir un serveur Dell flambant neuf bourré de puces Nvidia H100 que vous comptez évidemment revendre à prix d’or sur le marché chinois.

Alors vous ouvrez le carton, pour inspecter minutieusement chaque recoin du paquet et là, Ô surprise, vous trouvez un petit boîtier de la taille d’un smartphone bien caché dans l’emballage. Félicitations !! Vous venez de vous faire griller par l’Oncle Sam !

Cette histoire n’est pas tirée d’un film d’espionnage de mon cerveau torturé mais bien de la réalité car selon Reuters, les autorités américaines ont placé secrètement des trackers GPS dans certaines livraisons de puces IA qu’elles considèrent à haut risque de détournement vers la Chine.

Et apparemment, ça fonctionne plutôt bien puisque deux ressortissants chinois ont été arrêtés début août pour avoir tenté d’exporter illégalement pour des dizaines de millions de dollars de puces Nvidia vers l’Empire du Milieu.

Et le niveau de sophistication de l’opération est top, car les trackers ne sont pas juste collés sur les cartons. Dans un cas documenté datant de 2024, les autorités ont carrément placé plusieurs types de dispositifs. A la fois des gros trackers visibles sur les boîtes d’expédition pour le suivi basique, et des plus petits, bien planqués dans l’emballage voire directement dans les serveurs eux-mêmes. C’est malin !!

Mais ces contrebandiers ne sont pas dupes non plus. On peut lire par exemple dans les documents judiciaires, que l’un des accusés avait prévenu son complice : “Fais attention de bien chercher s’il y a un tracker dessus, tu dois regarder attentivement”. Ces types passent leur temps à démonter des serveurs Dell et Super Micro pour vérifier qu’il n’y a pas de mouchard caché quelque part… Bref, ce sont devenu des champions au jeu du chat et de la souris avec les autorités.

Bien sûr cette pratique n’est pas nouvelle du tout. Les États-Unis utilisent des trackers pour surveiller les exportations sensibles depuis des décennies. En 1985 déjà, Hughes Aircraft avait vu ses équipements interceptés par les douanes américaines qui y avaient installé un dispositif de localisation. Sauf qu’à l’époque, on parlait de pièces d’avion, pas de puces IA capables de faire tourner des LLM.

Et l’ampleur de ce trafic est vertigineuse. Malgré les restrictions imposées depuis 2022, au moins 1 milliard de dollars de puces Nvidia auraient été introduites illégalement en Chine rien qu’au cours des trois derniers mois. Les contrebandiers passent par la Malaisie, Singapour ou les Émirats arabes unis pour brouiller les pistes. C’est un vrai business qui rapporte gros quand on sait qu’une seule puce H100 peut se négocier plusieurs dizaines de milliers de dollars au marché noir.

Et pendant ce temps, la tension monte entre Pékin et les fabricants de puces. Le 31 juillet dernier, l’administration chinoise du cyberespace a convoqué Nvidia pour lui demander des explications sur les risques de “backdoors” dans ses puces H20. Les Chinois craignaient que les Américains puissent désactiver à distance leurs précieux processeurs ou les utiliser pour les espionner. Nvidia a bien sûr démenti catégoriquement (What else !?), expliquant que mettre des backdoors dans des puces serait un cadeau fait aux hackers et aux acteurs hostiles et que ça mettrait à risque l’infrastructure numérique mondiale.

Au milieu de ce bras de fer géopolitique, les entreprises comme Dell et Super Micro se retrouvent donc coincées. Dell affirme ne pas être au courant de cette initiative gouvernementale de tracking, tandis que Super Micro refuse de commenter ses “pratiques et politiques de sécurité”. Nvidia et AMD, eux, préfèrent ne pas répondre du tout. On les comprend, c’est un sujet sensible…

Cette histoire de trackers dans les puces révèle surtout l’absurdité de la situation actuelle car d’un côté, les États-Unis tentent désespérément d’empêcher la Chine d’accéder aux technologies d’IA les plus avancées. Et de l’autre, la demande chinoise est tellement forte que des réseaux entiers de contrebande se sont organisés pour contourner l’embargo.

Le pire c’est que les autorités américaines envisagent maintenant d’obliger les fabricants à intégrer directement des systèmes de localisation DANS leurs puces. Oui, oui… Vous vous doutez, c’est une proposition qui fait bondir l’industrie, car elle créerait une vulnérabilité permanente dans le hardware. Comme l’a dit David Reber, le responsable sécurité de Nvidia, intégrer un kill switch dans une puce, serait “une invitation ouverte au désastre”, et je suis assez d’accord avec lui.

Bref, bon courage aux chinois ^^

Si votre bibliothèque d’ebooks ressemble à un placard Ikea monté à l’envers et que vous en avez marre que Jeff Bezos sache exactement à quel chapitre vous en êtes dans vos lectures coupables, alors Readest va vous sauver la vie !

Il s’agit de l’alternative open-source que les libristes et les technophiles attendaient pour ne pas avoir à jeter leurs mangas scannés illégalement (promis, je ne juge pas…) !

Readest est donc un lecteur d’ebooks qui fonctionne sur absolument tous vos appareils, que vous soyez sur Mac, Windows, Linux, Android ou iOS. Et une fois installé partout, tout est parfaitement synchronisé : notes, progression, marque-pages, surlignages… Ainsi, quand vous quittez votre PC pour votre téléphone dans les transports, vous reprenez exactement votre lecture là où vous en étiez.

Hello à tous,

Dans une précédente vidéo, nous avions découvert ensemble comment créer et configurer un site WordPress avec o2switch, cet hébergeur français qui propose des offres complètes et adaptées à tous les types de projets web.

Et aujourd’hui, nous allons aller encore plus loin en explorant les outils d’optimisation de performances proposés par o2switch pour transformer votre site en véritable fusée !

Car vous le savez, la vitesse de chargement d’un site web est cruciale, non seulement pour l’expérience utilisateur mais aussi pour le référencement. En effet, Google pénalise les sites lents et récompense ceux qui s’affichent rapidement, alors c’est pourquoi il est essentiel d’optimiser au maximum les performances de votre site, que ce soit un WordPress ou autre chose.

If calls aren’t crystal clear, it causes immediate problems. Here’s how to optimize your VoIP network and ensure perfect quality every time.

Future AI programs will depend on employee engagement and skills.

The NIS 2 compliance deadline is Oct. 17. Discover essential insights on requirements, impacts, and what organisations must do now.

This bundle includes five multi-lesson courses and can help boost your career with in-demand Oracle skills.

Tennis fans, lace up and listen in. There’s a rare piece of history up for grabs, and it comes attached to the soles of an exclusive new release. Swiss sportswear innovator On has teamed up with tennis icon Roger Federer to launch the ultimate collector’s item—a pair of tennis shoes infused with a string from Federer’s very own 2005 Wimbledon-winning racket.

Designer: On x Roger Federer

Dubbed “THE ROGER Pro: Strings Attached,” these sneakers represent the pinnacle of Federer’s storied career, and the collaboration reflects On’s drive to make exceptional gear for performance and style. And if you’re wondering just how rare these are, well—only three pairs exist. That’s right, just three. Each comes accompanied by a certificate of authenticity signed by Federer himself, making it one of the most unique collectibles to surface from the world of tennis.

A Unique Opportunity for Tennis Fans Worldwide

For those who have dreamed of stepping into Roger Federer’s shoes, this is the closest you’ll get—quite literally. To celebrate Federer’s incredible achievements, On is giving fans the opportunity to win one of these extremely limited edition pairs. But you’ll have to move fast: there’s a strict deadline of 3.59 pm CET on October 9th to enter the raffle. The winners will be announced during the week of October 14th. And yes, it’s a raffle, which means anyone can have a chance to win—if luck is on their side.

To enter, head to On’s official website and submit your details before the countdown expires. It’s a straightforward way for a chance to own a piece of Federer’s history, and it’s sure to generate a buzz in the tennis community. Federer’s career has always been about grace and precision, and the fact that he’s shared a piece of that history within these shoes makes them nothing short of iconic.

Craftsmanship Meets Legacy

So, what makes these shoes unique? On and Roger Federer has pulled out all the stops to ensure THE ROGER Pro: Strings Attached is an exceptional offering. Let’s take a closer look at the shoe’s features:

• Real String from the 2005 Winning Racket: What truly sets these sneakers apart is the inclusion of a genuine string taken from Federer’s 2005 Wimbledon-winning racket. It’s an intimate touch that turns each shoe into a narrative of victory.
• Lightweight Design: At just 407 grams, these shoes are designed to glide across the court, making them ideal for serious tennis players who want speed without sacrificing comfort.
• Carbon Fiber Speedboard: The 100% carbon fiber Speedboard delivers a boost of energy return with every step, propelling players forward and offering unmatched responsiveness.
• Specially Designed Tread: The outsole tread has been designed to provide impeccable grip while maintaining enough glide for smooth, efficient footwork on the court.
• Midfoot Cage for Stability: A midfoot cage gives players extra security, ensuring a snug fit that keeps you locked in even during aggressive side-to-side movements.

And if all that isn’t enough, each pair comes with a certificate signed by Roger himself, giving an additional layer of authenticity and making these shoes even more desirable for collectors.

The Look—A Nod to Federer’s Style

The sneaker itself is an ode to Federer’s classic, understated style. Featuring a predominantly white design with subtle black and red accents, the shoe’s clean lines are reminiscent of Federer’s own approach on the court—elegant, precise, and flawless. The stitching and the lacing system seem to mimic the strings of a racket, creating a visual connection between the sport and the shoe.

The material choice, including a breathable mesh upper and a cushioned heel, strikes a balance between performance and comfort. The red detailing, reminiscent of Federer’s iconic headbands and wristbands, adds just the right amount of flair to an otherwise minimalist aesthetic.

Oh, and if you look closely at Federer’s wrist during the promotional shoot, you’ll spot a familiar glimmer: a Rolex GMT-Master II, affectionately known as the ‘Batman’ due to its striking blue and black bezel. Personally, I would have worn the ‘Pepsi‘ instead—the red on the bezel is more fitting than the blue. It’s a subtle reminder that Federer’s style goes beyond tennis and reaches into timeless luxury.

The Countdown is On

With just 48 hours left to enter, tennis enthusiasts must grab their chance. This is about owning a piece of the Federer legacy, a moment from one of the sport’s most celebrated champions. Whether you’re a seasoned player looking for an edge or simply an admirer of Federer’s incredible journey, this shoe symbolizes an irreplaceable part of tennis history.

If you’re ready to enter the raffle, head to On’s website and put your name in the hat. Who knows, you might just be one of the lucky few to lace up in Federer’s greatness. But hurry—you only have until October 9th to make it happen.

The post Win Roger Federer’s Rare Wimbledon Shoes—Only 3 Pairs Available for a Limited Time first appeared on Yanko Design.

Although quantum computing is not yet widespread, current encryption methods pose a significant risk of cyberattacks, the agency said.

The meteoric rise of On Cloud shoes in the athletic footwear market is attributed to their revolutionary CloudTec technology, offering soft cushioning and energy return combined with lightweight and stylish designs. These shoes provide exceptional versatility across various terrains, making them suitable for road running, trail running, and everyday wear. Strategic partnerships with high-profile athletes and a solid commitment to sustainability through initiatives like the Cyclon program and CleanCloud technology further boost their appeal. My family’s personal experiences with the durability and comfort of On Cloud shoes underscore their exceptional craftsmanship and high-quality materials, solidifying their reputation as a trusted choice for performance and casual use.

Designer: On + Roger Federer

Technology Making Every Step Feel Like a Cloud

CloudTec technology sets On Cloud shoes apart from other running shoes. Imagine stepping on tiny, soft clouds every time you walk or run. That’s the magic of CloudTec! This innovative technology is at the heart of every On Cloud shoe, providing runners and walkers with an outstanding comfort and performance experience. 

When you look at On Cloud shoes, you’ll notice the distinctive “cloud” pods on the bottom. These hollow pods act like tiny bubbles. As you walk or run, these pods compress and squish down, making your landing soft and gentle, like stepping on a cushion. This is especially noticeable in models like the On Cloud 5 and the Cloud X, where the pods are designed to absorb impact effectively, reducing the strain on your feet and legs.

But the magic doesn’t stop there. After the pods compress during your landing, they quickly bounce back to their original shape when you push off with your toes for your next step. This bounce gives you a little extra spring in your step, helping you move forward more quickly. This feature is particularly beneficial in On Cloudflow, a shoe runners favor for its responsive and energetic feel during fast-paced runs.

CloudTec’s ability to provide soft landings and bouncy takeoffs makes it unique. Traditional running shoes might feel hard or stiff when you land, but CloudTec ensures that every step is cushioned. At the same time, the bounce helps you propel forward, enhancing your performance without compromising comfort. The Cloudflyer model, designed for stability and support, showcases how CloudTec can adapt to different running needs while offering that cloud-like feel.

This technology enhances both comfort and performance. For example, the Cloudswift features CloudTec combined with Helion super foam, providing a smooth, comfortable ride with excellent energy return. Whether training for a marathon or just enjoying a leisurely walk, the soft landings protect your joints, while the responsive takeoffs boost your performance.

Lightweight and Minimalist Design Allows For Speed and Agility in Every Step

In addition to their innovative CloudTec technology, On Cloud shoes are renowned for their lightweight and minimalist design. This design philosophy is perfect for modern runners who value speed and agility. On Cloud shoes are built to be incredibly light, using materials that reduce weight without sacrificing support or durability.

For instance, the On Cloud 5 is one of the lightest models in the lineup, making it ideal for everyday wear and casual runs. Its minimalist design means that it lacks the bulky, heavy materials found in traditional running shoes, allowing runners to feel faster and more agile. This lightness doesn’t come at the expense of support, as each shoe is carefully engineered to provide the stability and structure needed for a comfortable run.

The aesthetics of On Cloud shoes also play a significant role in their popularity. They come in various stylish colors and sleek designs, appealing to those who want their running shoes to look as good as they feel. The Cloud X, for example, offers a range of vibrant color options that stand out whether you’re running in the park or walking around town. The attention to design detail extends to small features like reflective decals for added visibility and a tiny Swiss flag on the rear of the right shoe, showcasing their Swiss heritage.

Depending on where you live and the local climate, you might prefer the waterproof versions of On Cloud shoes. Models like the Cloudventure Waterproof are designed to keep your feet dry during wet weather runs. While these waterproof versions gain a little weight and sacrifice some breathability, they provide excellent protection against the elements, ensuring your socks and feet stay dry, which can make a big difference in comfort and performance during a rainy run.

The lightweight construction and eye-catching design make On Cloud shoes functional and fashionable. Whether you prefer the bold colors of the Cloudflow or the classic look of the Cloud, there’s a design to match every style. This blend of performance and aesthetics ensures that On Cloud shoes remain a top choice for runners and casual wearers.

Versatility Across All Terrain Lets You Conquer Roads and Trails Alike

Transitioning to the versatility of On Cloud shoes, it’s evident that they are designed to handle a variety of terrains, both on and off the trails. This adaptability is a key factor in their widespread popularity among runners and outdoor enthusiasts. Whether you’re pounding the pavement, navigating rocky trails, or enjoying a mix of both, On Cloud shoes have got you covered.

Models like the Cloudventure are specifically engineered for trail running, offering excellent grip and stability on uneven surfaces. The aggressive outsole design ensures that you maintain traction, even on slippery or loose ground. The Cloudventure’s durable construction and protective features make it ideal for tackling rugged terrain, providing confidence and support with every step.

For those who prefer road running, the On Cloudstratus offers a smooth and stable ride on paved surfaces. Its double layer of CloudTec cushioning absorbs impact effectively, making long runs on hard surfaces more comfortable. The Cloudstratus also features a responsive Speedboard that enhances your stride efficiency, making it a favorite for distance runners.

But the flexibility of On Cloud shoes extends beyond running. The Cloudultra is perfect for those who enjoy a mix of activities, from trail running to hiking to casual wear. Its adaptable design and superior comfort make it a great choice for any outdoor adventure. Whether you’re exploring new trails or simply walking around town, the Cloudultra provides the support and cushioning you need.

This versatility ensures that On Cloud shoes are not confined to a single type of activity or terrain. They are built to transition seamlessly between different environments, making them a reliable choice for outdoor pursuits. With On Cloud shoes, you can confidently tackle any adventure, knowing that your footwear is designed to perform, no matter where your journey takes you.

The Influencer Effect and Celebrity Endorsements: Boosting Popularity

Another significant factor contributing to the popularity of On Cloud shoes is the influence of celebrities and social media endorsements. Strategic partnerships with well-known athletes and influencers have significantly boosted the brand’s visibility and popularity. The involvement of notable tennis players in product development showcases On’s commitment to performance and innovation.

Roger Federer, a co-entrepreneur and investor in On since 2019, plays a significant role beyond mere sponsorship. He collaborates closely with the company’s founders and product development teams, bringing his extensive experience and insights to enhance On’s products and marketing strategies. This partnership began organically when Federer was seen wearing On shoes, leading to a deeper involvement due to shared values and a passion for innovation. One notable outcome of this collaboration is “THE ROGER” series, a tennis-inspired sneaker line that combines Swiss engineering with Federer’s input to deliver high performance and comfort.

Federer’s involvement was a strategic move that paid off significantly. He spent 20 days in the lab with the On team, developing the pro tennis shoe to meet his high standards. This hands-on approach allowed Federer to contribute directly to the design and functionality of the shoes, ensuring they met the demands of professional athletes.

Building on Federer’s influence, On has recently signed world No. 1 Iga Świątek and American rising star Ben Shelton. Świątek, a three-time Grand Slam champion, is the first female tennis player to join On. She will wear On’s tennis shoes and apparel and contribute her ideas to developing new products tailored to athletes’ needs. Świątek’s endorsement aligns with On’s core values and commitment to supporting top-tier athletes.

Ben Shelton, known for his athleticism and power, also joins On as the brand’s first male tennis player. His early success, including reaching the quarterfinals at the Australian Open and winning the Japan Open, underscores his potential. Shelton’s partnership with On allows him to grow with a company making significant strides in the tennis world.

These endorsements highlight On’s strategy to integrate athlete feedback into their product development, ensuring their offerings meet the highest performance and innovation standards. This approach enhances On’s reputation in the sports industry and helps them create products that resonate with both professional athletes and everyday users.

Commitment to Sustainability

On Cloud’s commitment to sustainability is a core aspect of its brand identity, driving innovation in product design and corporate practices. The company has implemented several groundbreaking initiatives to reduce its environmental footprint and promote a circular economy.

One of the flagship sustainability projects is the Cyclon program, which exemplifies On’s dedication to circularity. This program offers high-performance gear designed to be fully recyclable. A prime example is the Cloudneo shoe, which is made from over 50% castor beans. Instead of purchasing the shoe outright, customers subscribe to it. When the shoes are worn out, they return them to On, where the materials are recycled into new products. This model reduces waste and ensures that materials are continually reused, aligning with the principles of a circular economy. The Cyclon-T, a performance tee made with over 90% bio-based materials, is another product in this line, showcasing On’s commitment to renewable resources.

In addition to the Cyclon program, On has developed CleanCloud technology, which transforms carbon emissions into high-performance materials. The Cloudprime shoe is a notable product from this initiative, featuring an EVA foam sole made with 51% CO2. This innovative approach captures carbon emissions, converts them into ethanol, and transforms them into various materials used in footwear and apparel. This process helps reduce atmospheric CO2 and sets a new standard for sustainable material production in the industry.

On Running also focuses on sustainable production practices across its entire product line. The company is working towards eliminating petrol-based materials and replacing them with fossil-free alternatives. The CleanCloud fabric in their Pace collection incorporates 20% recycled carbon emissions, demonstrating how On integrates sustainability into its apparel line.

Moreover, On has launched re-commerce platforms like Onward to extend the lifecycle of its products. This initiative allows customers to return used gear, which is then refurbished and resold, reducing waste and promoting a culture of reuse. On’s commitment to sustainability is further evidenced by its ongoing efforts to improve the production processes of its core technologies, such as the Speedboard, to minimize waste and emissions.

By integrating sustainable practices into every aspect of their business, from material selection to production and end-of-life recycling, On Running addresses the environmental impact of their products and leads the industry in eco-friendly innovation. This holistic approach ensures that On’s products meet the highest performance standards while supporting a more sustainable future for the planet.

Exceptional Craftsmanship and Quality Materials

On’s dedication to exceptional craftsmanship and the use of high-quality materials sets it apart in the athletic footwear industry. This commitment is evident in its advanced technologies, sustainable practices, and user experiences, which speak volumes about the brand’s reliability and performance.

From my own experience, On Cloud shoes have consistently delivered on their promise of comfort and durability. I own a pair of On Cloud 5 Waterproof shoes, which have served me well in various weather conditions. Initially, these shoes provided excellent waterproofing and support during my runs, keeping my feet dry and comfortable even in wet conditions. Over time, as they transitioned from my go-to running shoes to my yard shoes, their durability continued to impress me, showcasing the long-lasting quality of On’s materials and construction.

My wife shares a similar appreciation for On Cloud shoes. She primarily wears the Cloud 5 model for her daily activities and workouts. The lightweight design and superior cushioning of the CloudTec technology make them her preferred choice for short runs and long walks. The breathability and comfort provided by these shoes have enhanced her overall experience, making them an indispensable part of her active lifestyle.

Our 13-year-old daughter is also a fan of On Running. She owns a pair of On Cloud 5 All Terrain and proper tennis shoes, perfect for her adventurous spirit. Whether she’s running on trails or competing in tennis matches, these shoes provide the necessary grip and stability to keep her safe and comfortable. The stylish design also appeals to her, making them a hit among her friends and peers.

Between the three of us, we own seven pairs of On Running shoes, each serving a unique purpose yet all sharing the same high quality and performance standards. The variety in On’s lineup—from specialized tennis shoes to versatile all-terrain options—ensures that every family member can find a model that fits their needs.

On Cloud’s exceptional craftsmanship and use of high-quality materials are reflected in the positive experiences my family and I have had with their products. From the durability of the Cloud 5 Waterproof shoes to the comfort of the Cloud 5 and the versatility of the All Terrain model, On Running has proven to be a reliable and preferred brand in our household.

The post Unveiling the Popularity of On Cloud Shoes: Why Everyone Loves Them first appeared on Yanko Design.

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